DivvyHQ
SEPTEMBER 2, 2022
How are you planning on elevating your B2B content marketing game in 2023? In a recent report from NetLine, they discovered many insights and ideas about how to take your B2B content marketing to the next level. Keep reading to start prepping your game plan for 2023.
Search Engine Journal
SEPTEMBER 2, 2022
From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal.
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The Daily Egg
SEPTEMBER 2, 2022
ConvertKit is an all-in-one email marketing service and general marketing hub that supports creators in every type of field. Whether you are. The post ConvertKit Review appeared first on The Daily Egg.
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
SEPTEMBER 2, 2022
Partnering with a competent ecommerce hosting provider has numerous benefits for your business. Your online store will be available whenever your customers. The post Best Ecommerce Hosting Providers Compared appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lake B2B
SEPTEMBER 2, 2022
Nothing beats a good, refreshing story. Stories have always been an effective way of capturing people’s attention; they are built to resonate with human emotions and experiences like no other. While B2B brands are actively focusing on storytelling to boost brand awareness, how they should tell stories needs to evolve – prioritizing interactive visual content […].
Brandpoint
SEPTEMBER 2, 2022
Earlier this year, we talked about Edelman’s Trust Barometer and the implications of business being the most trusted institution this year. What we’ve seen over the last few months has only reinstated this fact and made it clear that businesses have more power than ever before in influencing consumers on a different level than just selling to them. Edelman’s survey found that of all institutions, business leads the charge with 61% trust, while government and media come in closer to 50%.
Search Engine Journal
SEPTEMBER 2, 2022
Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how. The post How Can We Encourage Older Consumers To Leave Reviews? appeared first on Search Engine Journal.
Litmus
SEPTEMBER 2, 2022
[link]. For our first edition of Feature Friday, we are celebrating email personalization and how Kate Spade is using it to better engage and connect with subscribers with live polls. . Recently, Kate Spade sent an email to subscribers with a live poll that encourages subscribers to engage by choosing which type of jewelry they prefer. Here’s how it works: The email starts with a hero image showcasing Kate Spade jewelry with a great call to action button, directing subscribers to shop on their
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
SEPTEMBER 2, 2022
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom Conversion Values For Store Visits appeared first on Search Engine Journal.
DivvyHQ
SEPTEMBER 2, 2022
What is the creator economy and how is it impacting the content game for marketers? Well, let us put it this way. We're all battling for attention, but independent creators who are continually innovating with today's latest digital channels often win the attention battle over big brands. So, if you can't beat 'em, why not hire (or acquire) them? We're smashing that LIKE BUTTON in today's post.
Search Engine Journal
SEPTEMBER 2, 2022
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication. The post Twitter Starts Testing An Edit Button appeared first on Search Engine Journal.
Ignite
SEPTEMBER 2, 2022
There are no shortage of technology solutions in the modern marketplace. The proliferation of B2B technology products and services, which blossomed in 2019, became even more pivotal during the pandemic. It’s estimated that by 2023, $30 billion in revenue will be generated by products and services that didn’t exist before the pandemic—with the countless solutions, services, and offerings available to organizations, maneuvering through this expansion with a tech stack that benefits your company an
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Velocity Partners
SEPTEMBER 2, 2022
Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity measurement, and prepares marketers for a cookie-free diet.
Conductor
SEPTEMBER 2, 2022
Google was hard at work throughout July and August, rolling out significant updates like the Helpful Content Update while also resolving widespread outages that occurred in early August. From confirmations of a new result type to new Video Performance Reports in Google Search Console, we’ve got all the insights you need to evaluate the impact of these changes on your website in Conductor, adjust your content creation strategy accordingly, and increase your visibility in SERPs.
Content Science Review
SEPTEMBER 2, 2022
Learn the steps you can take to create a content taxonomy to organize your content effectively and help users find your content more easily.
Huptech Web
SEPTEMBER 2, 2022
Table Of Contents Introduction The Importance of Social Media Marketing Building Brand Awareness Lead Generation Nurturing Leads Social Listening Connect Social Posts to Opportunities Grow Your Audience The Role of Social Media in Marketing Reach Increasing Web Traffic Interaction With Customer Brand Awareness & Promotion Targeting Audience Accurately Content Promotion New Product Launches Gaining Trust Of Customers Remarketing Enriching Customer Experience Social Media’s Role In Deci
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
SEPTEMBER 2, 2022
After the COVID-19 pandemic hit in the spring of 2020, some revenue leaders found themselves playing Monday-morning quarterback with their responses. While plenty of organizations experienced payoff from calculated investments, others missed opportunities with more conservative efforts. Some companies that filled in gaps caused by the sudden shift to a digital-only world overestimated their potential growth and are now right-sizing.
Drew Neisser
SEPTEMBER 2, 2022
We have lofty expectations for our MarTech stacks. They’re meant to automate marketing processes to clear the way for more big thinking. To keep a clean and accurate tracker of every customer and prospect in the system. To prove to the org that marketing is contributing to growth. . But this isn’t always the reality, and B2B businesses often find themselves with too much tech, not enough staff, and dirty data that focuses on the wrong metrics.
Excelsior Research
SEPTEMBER 2, 2022
Using SEO for Ecommerce: right or wrong? September 2, 2022. Using SEO for Ecommerce; right or wrong? Well, the answer is hidden in the blog below, but SEO has really helped many companies to grab the attention from the customers. Using SEO for Ecommerce: right or wrong? Internet helped digital marketing boom over the last two years. Even before 2020, the way ecommerce is flying today, wasn’t even at the base.
Contify
SEPTEMBER 2, 2022
The post Here’s What’s New With Contify’s Market Intelligence Platform – September 2022 appeared first on Contify Market and Competitive Intelligence Platform - Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Excelsior Research
SEPTEMBER 2, 2022
Top 4 tricks to improve meta description. September 2, 2022. Finding it hard to write a meta description for your written content? We say, we have a solution to your problem, read Top 4 tricks to improve meta description blog and improve the quality of your content. Top 4 tricks to improve meta description. How you ever wrote any article or any blog?
CoSchedule
SEPTEMBER 2, 2022
It’s no secret that acquiring new customers is essential for business growth. Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy.
Martech
SEPTEMBER 2, 2022
If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for two reasons. CDPs do different sorts of things. CDPs have different “origin stories,” and their pricing is often a relic of what they used to be and do. A CDP that started as an email service provider might base its price on events, like emails sent, page views, clicks, etc.
Brightedge
SEPTEMBER 2, 2022
What is it? On August 18th, Google announced that it would launch an update to its search algorithm called the "Helpful Content Update." According to Google, this is part of a broader effort to help searchers see more original content written for humans, instead of search engines. This update is rolling out now. Unlike some algorithm updates, which may target a single page, this update will be sitewide.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
SEPTEMBER 2, 2022
Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to harness these capabilities, here are some ways to get started. “You do not, and should not, try to create this yourself in-house from scratch,” said Jim Lecinski, clinical associate professor of marketing at Northwestern University at The MarTech Conference.
LeanData
SEPTEMBER 2, 2022
Queueable Apex is one of four asynchronous Apex methods. Released by Salesforce in 2015, it combines the simplicity of Future Methods with the power of Batch Apex. As with all asynchronous methods, Queueable Apex runs in the background, in its own thread, at a later time. Queueable Apex has the ability to (1) start a long-running operation and get an ID for it, (2) pass complex data types like sObjects to a job, and (3) chain jobs in a sequence.
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