Marketing Insider Group

JANUARY 16, 2017

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. The post 9 Digital Marketing Lies You Should Stop Believing appeared first on Marketing Insider Group.

Banners 217

Banners Marketing Ads Content Marketing 217

Influitive

JANUARY 16, 2017

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

Account Based Marketing 125

Account Based Marketing ABM Campaigns B2B Marketing 125

Marketing Insider Group

JANUARY 16, 2017

Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […]. The post 8 Ways to Increase Traffic to Your Business Blog appeared first on Marketing Insider Group.

Business Blogging 163

Business Blogging Traffic Business Blogger 163

KoMarketing Associates

JANUARY 16, 2017

As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. Approximately 57 percent of U.S. marketers said that they believe predictive analytics will be the primary technology resource they use to engage customers this year.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JANUARY 16, 2017

From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan? Check out this […]. The post Running Low on Inspiration?

Tips 158

Tips Generation Blogger Content 158

Biznology

JANUARY 16, 2017

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging. B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted.

Pricing 118

Pricing Price Loyalty Forrester 118

Hive9

JANUARY 16, 2017

As marketers, a big part of the job is “doing” – e.g. coming up with creative ideas, creating content, and developing marketing campaigns. When you spend your days doing, you feel productive. You feel like you’re accomplishing something. And you are, but getting things done shouldn’t be all that your job’s about.

Planning 101

Planning Ad Building Creativity Spending 101

Ambal's Amusings

JANUARY 16, 2017

A dog will teach you unconditional love. If you can have that in your life, things won’t be too bad. – Robert Wagner.

Best Practices 100

Best Practices 100

Sprout Social

JANUARY 16, 2017

With 1.79 billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Figure out your content strategy. Determine your engagement strategy.

Facebook 91

Facebook Work Management Ad Frequency Marketing Management 91

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

PureB2B

JANUARY 16, 2017

Saying the right thing at the right time can be difficult. For the most part, you don’t truly know what the “right thing” may be. Excellent sales reps usually have to prep well and be ready to read the room to decide on the best tactic for each pitch. . For most people, saying the wrong thing is generally forgivable. However, in the field of sales and marketing, there are specific phrases you should avoid unless you want your sales leads to desert you.

Opt-out 83

Opt-out Act-On Marketing Prospects B2B Sales 83

Engagio

JANUARY 16, 2017

A few weeks ago, our friends at Response Capture posted a good article on how to run a successful Account Based Marketing campaign from start to finish. They were fortunate to have set 10 meetings with Fortune 500 companies at around a 25% success rate – not bad! But before you go out into the field and start running campaigns, let’s walk through another example of a successful account based everything campaign we’ve run right here at Engagio.

Account Based Marketing 66

Account Based Marketing Sales Management Top of Funnel Campaigns 66

PureB2B

JANUARY 16, 2017

Saying the right thing at the right time can be difficult. For the most part, you don’t truly know what the “right thing” may be. Excellent sales reps usually have to prep well and be ready to read the room to decide on the best tactic for each pitch. For most people, saying the wrong thing is generally forgivable. However, in the field of sales and marketing, there are specific phrases you should avoid unless you want your sales leads to desert you.

Opt-out 62

Opt-out Marketing Prospects Act-On B2B Sales 62

chiefmartech

JANUARY 16, 2017

The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence.

Marketing AI 59

Marketing AI Network Marketing Allocation Lead Ranking 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Blend Marketing

JANUARY 16, 2017

If you are thinking of hiring an agency to support your Inbound marketing efforts there are a few questions worth asking before selecting your chosen partner.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 72

Vidyard

JANUARY 16, 2017

If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few. But when salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls.

Outreach 57

Outreach Research Video Marketing Personalization 57

Hubspot

JANUARY 16, 2017

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments -- like testing the copy of an email subject line or different landing page designs -- can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you'll learn.

Planning 55

Planning Template Marketing & Strategy Marketing Strategy 55

Hinge Marketing

JANUARY 16, 2017

Video Transcription. Hi, I’m Lee Frederiksen and I want to talk with you about why your clients are stressed and why you should care about that. Why Your Clients are Stressed and Why You Should Care. First of all, I’m going to make a broad assumption that most people watching this are professionals and the kinds of people you deal with are other professionals.

Education 48

Education Email Marketing Marketing & Strategy Ads 48

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

KEO Marketing

JANUARY 16, 2017

Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. As online technology continues to advance, more B2B companies are embracing the digital future of marketing.

Trends 48

Trends Advertising Agencies Planning Paid Search Agency 48

Webinato

JANUARY 16, 2017

On behalf of the entire team at Webinato, I’d like to take this opportunity to wish you an excellent New Year 2017! Now, more than ever in our 12-year history, we are committed to providing you with the most complete platform and the best user experience for your training and marketing webinars. While we’re rolling out enhancements and new features such as the ones described below, we’re also working on our next generation system for which we should have an exciting announcemen

Newsletter 49

Newsletter Youtube Webinar Metrics Training 49

QuanticMind

JANUARY 16, 2017

In our seventh chapter on Product Listing Ads (PLAs) for Google Shopping, we’ll cover four of the most important issues that will compromise the health and well-being of your Google Shopping campaigns. Keep your ads fighting fit, profitable and out of Google jail with these important tips! Welcome back. By now, we’ve covered an overview/review of Product Listing Ads (PLAs) for Google Shopping , keeping your data feed clean , optimizing your Google Shopping feed , structuring your accounts

Google 40

Google CPA Cost per Acquisition Ads 40

US Data Corporation

JANUARY 16, 2017

We all know that email relevancy is crucial in developing an engaging and successful email marketing strategy. Let’s be real – finding a completely irrelevant email in your inbox is straight-up annoying. Moreover, it also makes email recipients much more likely to not only ignore your email, but to actually take negative actions against it, such as marking it as spam.

Relevance 40

Relevance Email Marketing Copyright Stats 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Freeman Company

JANUARY 16, 2017

The right tools at the right time as the landscape of the brand experience category rapidly changes

Tools 40

Tools Brand Identity Branding 40

Convince & Convert

JANUARY 16, 2017

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. They’re not in the buying cycle— research from Vorsight suggests that only three percent of your market is actively buying at any given moment—and marketers must use data to priori

Top of Funnel 156

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 156

The Freeman Company

JANUARY 16, 2017

Scentsational tips from our resident GenZ.

Tips 40

Tips 40

Hubspot

JANUARY 16, 2017

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful.

Broadcasting 60

Broadcasting Facebook Paid Search Agency Video Marketing 60

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding

Adobe Experience Cloud Blog

JANUARY 16, 2017

Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation. “Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”.

Thought Leadership 88

Thought Leadership Marketo Trigger Marketing Gartner 88

Content Standard

JANUARY 16, 2017

Imagine you’re a marketing director who just wrapped up oversight of a major TV ad campaign. The budget was enormous, the stakes were high, and you delivered the results your company wanted to see. But in a recent meeting, your executive team asks how your marketing ROI turned out for the campaign. You admit, sheepishly, that you aren’t sure how to answer the question.

ROI 50

ROI Paid Search Agency Advertising Agencies Planning 50