Vision Edge Marketing

MARCH 26, 2024

AI. AI. AI. Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? Mine sure is! But this post is about a bigger category – technology. From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. And I’ll bet you rarely read them. But this one will be brief, and worthwhile for both of us. Promise. Smart Brevity: The Power of Saying More with Less by Jim VandeHei , Mike Allen , and Roy Schwartz is a must-read for communicators generally, and writers specifically. It’s worth a review. Plus, this gives me an opportunity to try writing in Smart Brevity style.

Newsletter 170

Newsletter Blogger PR Paper 170

Seismic

MARCH 26, 2024

Learn how to decide where training lives and how to incorporate it into your readiness program. How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

MARCH 26, 2024

There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline.

Marketing Automation Services 114

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 114

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything.

Content Marketing 104

Content Marketing Marketing & Strategy Marketing Strategy Lead Scoring 104

protocol 80

MARCH 26, 2024

The manufacturing sector is continuously seeking innovative strategies to enhance efficiency, drive growth, and maintain a competitive edge. Enter the world of AI in sales, which just might transform the traditional sales process into an intelligent, data-driven powerhouse.

Best Practices 99

Best Practices Efficiency Process Hubspot 99

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Allocation 107

Allocation Marketing & Strategy Business Forecasting 107

Bannersnack

MARCH 26, 2024

10 minutes read Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

CMSWire

MARCH 26, 2024

Avoid these 3 common AI adoption pitfalls and find a balance that uses AI with urgency and exercises caution to prevent catastrophic marketing failures. Continue reading.

Urgency Marketing 99

Urgency Marketing Paid Search Agency Marketing Marketing Automation Services 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

protocol 80

MARCH 26, 2024

From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with current and potential buyers.

Internet Marketing 96

Internet Marketing Efficiency Interactive Marketing Marketing 96

CMSWire

MARCH 26, 2024

A customer-centric AI strategy has become more than a technological asset — it's a pivotal component of business success. Continue reading.

Business 106

Business Personalization Automation 106

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Process 95

Process Paid Search Agency Companies Marketing 95

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth.

Marketing Report 96

Marketing Report Tools Content Marketing Content 96

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

MARCH 26, 2024

Headless vs. monolith mirrors the epic tales of old, where headless CMS (Zeus) challenges the traditional, monolithic CMS (Kronos). Continue reading.

Digital Experience Platform 100

Digital Experience Platform 100

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys. There’s one in particular they publish on thought leadership that I’ve followed since 2017.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

CMSWire

MARCH 26, 2024

In Vegas, Adobe unveils AI future for content creation and digital customer experiences. Continue reading.

Generation 108

Generation Digital Experience Platform Content 108

Benchmark Email

MARCH 26, 2024

For hospitality marketing managers, email marketing is an effective tool to increase hotel bookings. When executed correctly, it can significantly boost occupancy rates by targeting potential guests with personalized, timely, and enticing offers. In this article, we’ll explore various email strategies that can help hospitality marketing managers see an uptick in bookings.

Tactics 81

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

PureB2B

MARCH 26, 2024

Discover a smart and consolidated approach to demand generation and understand the challenges of working with multiple demand gen services.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation 88

MarketMuse

MARCH 26, 2024

Ditch the keyword stuffing! Learn how topic modeling goes beyond keywords to create content that ranks well and engages readers.

Keywords 89

Keywords Content 89

Content Marketing Institute

MARCH 26, 2024

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

Optimization 70

Optimization Tools Content Companies 70

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

33Across

MARCH 26, 2024

Nielsen highlights the need for audience data and measurement solutions to navigate the complexities of these evolving environments as marketers aim to leverage technology for building meaningful relationships with consumers. The post How Marketers Can Advance Personalized Marketing Across the Digital Advertising Ecosystem appeared first on 33Across.

Advertisements 62

Advertisements Advertising Personalization Marketing 62

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Go Beyond SEO

MARCH 26, 2024

Welcome to our comprehensive guide on how to elevate your practice with effective plastic surgery branding. In today’s competitive market, a strong brand image is essential for attracting and retaining clients in the plastic surgery industry. By implementing top-tier branding strategies , you can transform your clinic’s image and stand out from the competition.

Practices 60

Practices Brand Identity Branding Differentiation 60

Televerde

MARCH 26, 2024

Big news just landed in our lap, and it’s something worth shouting from the rooftops about: Televerde has officially been certified as a Most Loved Workplace®! This accolade is a big deal, and not just for the shiny badge it adds to our collection! It’s for what it represents about our 30-year journey and the environment we’ve cultivated here at Televerde.

Fulfillment 59

Fulfillment Press Resources Ad Building 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

illumin

MARCH 26, 2024

Display ads have not evolved since they hit the scene 15 years ago. Despite significant advancements to programmatic infrastructure (targeting, measurement, scale, etc.), the actual ad experience has barely changed and is often an afterthought. Audiences have developed a great deal of banner blindness as these ads typically don’t grab a ton of attention.

Outgrow 59

Outgrow Webinar Metrics Advertising Agencies Banners 59

Martech

MARCH 26, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Social Media 58

Social Media Media Best Practices Marketing AI 58

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks. Impactful pay-per-click (PPC) keywords are about more than selecting popular words, they’re about understanding user intent and behavior patterns to create a meaningful co

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Keywords Paid Search Agency Ads Google 59