Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Tony Zambito

APRIL 26, 2021

A significant shift in how buyers choose to interact with selling organizations has been underway for the past year. The global pandemic altering seller and buyer interactions in ways unimagined just a few short years ago. A recent McKinsey study suggests that two-thirds of buyers will prefer to keep self-serve interactions or a form of hybrid with a sales representative post-pandemic.

Buyer Personas 153

Buyer Personas Outreach Buy Studies 153

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. What do I mean by that? It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it.

Social Media 156

Social Media Media Ad Exchange Work Management 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

APRIL 26, 2021

Don’t let blind spots and assumptions derail your content marketing program. Work through your challenges using one of these classic mental models for better decision-making. Continue reading → The post 4 Mental Models to Help You Tackle Tough Content Marketing Questions appeared first on Content Marketing Institute.

Content Marketing 141

Content Marketing Content Paid Search Agency Marketing 141

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results.

Marketing Management 127

Marketing Management Ad Exchange Guidelines Ideal Customer Profiles 127

Litmus

APRIL 26, 2021

Diversity and inclusion is a hot topic, and so it should be! As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world. “Normal casting to me is a process that strives for representation and in many cases, strives to simply portray the world as it actually is instead of as falsely non-inclusive.

Trends 126

Trends Design Paid Search Agency Television marketing 126

SEMrush

APRIL 26, 2021

The best social media management tools help you manage every aspect of your social media marketing strategy. In this guide, we’ll cover some of our favourite tools for social media marketing, their costs, and important features.

Social Media 124

Social Media Tools Media Best Practices 124

ConvertKit

APRIL 26, 2021

With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. Take it from Ben Schoeffler, a content creator who’s learned a few tricks for bypassing the algorithm with email marketing. YouTube doesn't provide the names of your subscribers. So while it may sound counterintuitive, going off YouTube is often the only way to grow your channel and build a relationship with your otherwise mysterious audience.

Youtube 113

Youtube Email Marketing Features Deliverability 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SWZD

APRIL 26, 2021

Our global panel of experts from Lolagrove, Mindshare and SWZD provide advice and insight on how you can optimize outcomes for your ABM strategies.

Account Based Marketing 118

Account Based Marketing ABM Webinar Metrics Optimization 118

Stevens & Tate

APRIL 26, 2021

When thinking of a newspaper, you might think of a boy on a bicycle throwing rolled-up papers onto people’s yards. In other words, newspapers tend to conjure up images of the past. However, they are not a thing of the past, despite the fact that many people believe them to be. Not everybody has access to the Internet, which means the newspaper remains an important source of news for many people.

Validation 108

Validation Marketing & Strategy Internet Marketing Purchase Intent 108

Brandfolder

APRIL 26, 2021

Nobody wants to spend 10 hours a week finding the right link to each asset requested by sales teams, external collaborators, franchisees, distributors, and the like. But that’s what can.

Spending 105

Spending 105

Benchmark Email

APRIL 26, 2021

Marketers actively use psychology to sell. It is much more effective to use background knowledge in human behavior than trying to figure out every customer and hope for the better. By learning psychology tactics, marketers are able to sell more, connect with customers on all levels, and show that they truly understand their struggles and… The post Proven Psychology Tactics To Drive Sales With Content Marketing appeared first on Benchmarkemail.

Tactics 105

Tactics Content Marketing Content Marketing 105

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

APRIL 26, 2021

The most efficient local SEO strategies for small businesses? We have eleven tips for you to bring your online visibility to an all-time high. Check them out!

SEO 111

SEO Tips Small Business Marketing Efficiency 111

DivvyHQ

APRIL 26, 2021

Are you considering your sales funnel when planning your content calendar? Alignment of these two can pay big dividends, but they can be challenging to coordinate. Let’s dive into the challenge and learn some tips to plan for every funnel stage.

Top of Funnel 101

Top of Funnel Content Planning Tips 101

Industrial Marketer

APRIL 26, 2021

The transfer of tribal knowledge has been a dilemma for years for manufacturers. The context usually is around the difficulty in finding, hiring, training and retaining replacements for key machine operators who are aging out. The skilled worker shortage still exists, though in many cases it is for new skill sets as Industry 4.0 demands. Read more » The post Why Manufacturers Need to Know a Thing or Two About CRMs appeared first on Industrial Marketer.

Training 98

Training Demand CRM Marketing 98

Search Engine Journal

APRIL 26, 2021

You've spent months, maybe even years, building your ecommerce site. Still have no traffic? Check out this guide for ecommerce SEO to increase traffic. The post SEO for Ecommerce Websites: A Step-By-Step Guide appeared first on Search Engine Journal.

eCommerce 98

eCommerce SEO Marketing Websites Traffic 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Really B2B

APRIL 26, 2021

Our Business Development Director, Treina Smyth, has presented 5 considerations to have in mind when deciding whether to invest in an agency or deliver your activity through an internal team/ new recruit.

Demand Generation Agencies 98

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 98

Search Engine Journal

APRIL 26, 2021

Technical SEO professionals should be able to diagnose and provide solutions for a better user-centric experience. Here's what you need to know about improving CWV. The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.

SEO 98

SEO 98

SmartBug Media

APRIL 26, 2021

HubSpot’s Business Insights and Reporting tools have seen vast improvements in recent months, as HubSpot works to provide teams with powerful analytics that are accessible for everyone. As a result of these updates, the Business Insights and Reporting tools are better than they’ve ever been, allowing businesses to understand their customers through closed-loop reporting.

Tools 98

Tools Enterprise Management Business Hubspot 98

Search Engine Journal

APRIL 26, 2021

YouTube's algorithm has changed over the years to reward viewer satisfaction over total clicks and views. Here's what that means for marketers. The post 20 Confirmed Facts About YouTube’s Algorithm appeared first on Search Engine Journal.

Youtube 98

Youtube Search Marketing Marketing 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Daily Egg

APRIL 26, 2021

You must sign up with a reliable web hosting provider before launching a website. But how do you evaluate the quality of a prospective service? Answer: By finding out the web hosting provider’s guaranteed uptime. Uptime is the total amount of time the server hosting your website is up and running. The higher the uptime, […]. The post The Beginner’s Guide to Web Hosting Uptime appeared first on The Daily Egg.

Marketing Websites 94

Marketing Websites Service 94

Search Engine Journal

APRIL 26, 2021

The fundamentals of good SEO for Google can also be applied to Yandex, but key differences between the two search engines call for your attention. The post 10 Biggest Differences Between Yandex & Google SEO appeared first on Search Engine Journal.

SEO 97

SEO Google 97

Televerde

APRIL 26, 2021

Has your sales department felt a little disconnected lately? Up to 75% of those working in sales operations say they adopted new responsibilities at work over 2020. Meanwhile, another 85% say the entire sales department has grown more strategic over the past year. Despite all the sales strategy, planning, technology, and analysis, many companies still struggle to nail down concrete cost and value per lead.

Lead Ranking 93

Lead Ranking Lead Scoring Marketing Qualified Leads Cost per Lead 93

Search Engine Journal

APRIL 26, 2021

Google's John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. The post How Google Knows Which Content Belongs to the Same Author appeared first on Search Engine Journal.

Google 96

Google Content SEO 96

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SalesIntel

APRIL 26, 2021

Let’s face it, keeping the sales funnel full isn’t easy. And, if you’re like many of your counterparts, you spend hours each week creating sales outreach emails that receive less than optimal results. Sending cold emails is like shooting an arrow while blindfolded, but what if you could increase your chances of hitting the mark? Giving Your Sales Outreach Emails a Boost.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

Search Engine Journal

APRIL 26, 2021

New research shows vaccinations are driving online search and ecommerce opportunities. Bounce back in these key areas The post Research: Vaccine is Driving New Online Search Opportunities appeared first on Search Engine Journal.

Research 84

Research eCommerce SEO 84

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77