Wed.May 03, 2023

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools

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Report: Marketers See Go-To-Market Strategy Success When Using Intent Data

KoMarketing Associates

Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

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7 Formulas for Writing Introductions That Convert Scanners Into Readers

Content Marketing Institute

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.

Companies 107
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Persona Classification and the Buying Committee: The What, How, and Why – Pt. 1

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. The titles in an active buying committee can vary widely depending on the size of the company, the vertical, the industry, or one of the many other differentiating factors that makes your customers unique.

Buy 103
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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12 questions to ask SEO platform vendors during the demo

Martech

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use?

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Beyond boundaries: The future of digital content

Martech

A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future of web” might develop. The contestants were UC Berkeley students from various disciplines (plus one or two alumna) and the awards were made by a panel of judges.

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The SEO Benefits of Adding a Table of Contents to Your Content

ClearVoice

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. After all, providing a great user experience increases your returning site visitors, which improves your SEO. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

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How to connect with Gen X, Millennials and Gen Z

Martech

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

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3 Simple Google Ads Tweaks That Immediately Boost Sales via @sejournal, @hethr_campbell

Search Engine Journal

Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar. The post 3 Simple Google Ads Tweaks That Immediately Boost Sales appeared first on Search Engine Journal.

Google 93
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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4 tips to ease the transition from UA to GA4

Martech

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It can be very overwhelming,” said Colleen Harris, head of business intelligence and reporting strategy at Sincro. “If we wanted to put our head in the sand that’s fully allowed, but we do have to figure out what’s next.

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It’s time to improve your aim

Rev

Most revenue teams have more prospects in their CRM than they can handle. The problem, frankly, is not building up contact lists—the problem is maximizing the pipeline to identify the best prospects and engage them effectively. The sub-par prospects that clog your pipeline still consume resources but are more unlikely ever to close. If they do close, they’re less likely to renew or become your best customers.

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Demonstrating the value of social to your CFO

Sprout Social

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

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The art of natural funneling: How to lead your readers without forced CTAs

Martech

Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Copywriting vs. Content Writing: Differences & Similarities

Ahrefs

But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn to do or hire for your business?

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The Power of Event Webhooks: Top 3 Advantages

SendGrid

Event Webhooks are an essential tool for businesses that rely heavily on email marketing. They provide real-time* data on customer interactions with emails, allowing businesses to make data-driven decisions to improve their email marketing campaigns. Event Webhooks are a powerful way to collect, process, and deliver events in real-time. There are two types of events: […] The post The Power of Event Webhooks: Top 3 Advantages appeared first on SendGrid.

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Notion vs Jira

The Daily Egg

Both Notion and Jira are functional project management tools, but they each originally started for different purposes. Notion began as a note-taking. The post Notion vs Jira appeared first on The Daily Egg.

Tools 70
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How to Improve Website Loading Speed for Better User Experience

Spiralytics

Here’s an interesting fact: a study by Portent found that websites that load within five seconds see the best conversion rates. In the same vein, as load time increases, every additional second will result in a drop in the conversion rate by an average of 4.42 percent. This study shows that there’s a huge correlation between website loading speed and user experience.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Airtable vs Monday.com

The Daily Egg

Project management software should make your workflows easier, and Airtable and Monday.com both deliver features to create better efficiency in your project. The post Airtable vs Monday.com appeared first on The Daily Egg.

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6 examples of the best website designs for manufacturers

Brandpoint

The world of manufacturing is constantly evolving, and companies are turning to digital channels to promote their products and services. However, with so many manufacturing websites out there, it can be challenging for companies to stand out from the crowd. That’s where a well-designed website comes in. A website that effectively tells a company’s story and showcases their products and services can be a powerful tool for attracting and engaging potential clients.

Design 62
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CEOs, Partnerships and Innovation – April in Review

Champion Communications

The end of the financial year is here which is always a time for business reflections, changes and future planning. This April saw exciting new role changes for some of our clients with CEOs at the forefront of the news agenda. Reflecting on the ‘what went wells’ and the ‘what we could do better’ saw our clients discussing all things hybrid work structures and the future of work as well as modernising technology training methods.

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How Your eCommerce Business Can Become More Sustainable

Benchmark Email

The demand for sustainable and eco-friendly products has been growing steadily over the past few years. Consumers are becoming more conscious of their environmental impact and are seeking out businesses that share their values. This trend is particularly relevant in the eCommerce industry, where online shopping has become increasingly popular. Increasing your sustainability isn’t just… The post How Your eCommerce Business Can Become More Sustainable appeared first on Benchmark Email.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Drive Revenue: Takeaways from High-Growth B2B Marketers

Anteriad

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. In our new study with Ascend2, The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out , we found that 21% of B2B marketers saw impressive growth with 20% or more revenue.

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The SEO Benefits of Adding a Table of Contents to Your Content

ClearVoice

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. After all, providing a great user experience increases your returning site visitors, which improves your SEO. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

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Mary Keough Shares Her #1 B2B Marketing Strategy For 2023

Confessions of a B2B Marketer

Follow Mary on LinkedIn Check out Map My Customer Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor,

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The Journey to B Corp Certification: Identifying Our ‘Why’ as a Business

Modern B2B

Some of you may remember Simon Sinek’s viral sensation ‘ start with why – how great leaders inspire action ’ from back in the day but it does get you thinking about “why am I doing this?” For me, I’m driven by the need to not overlook talent. I remember looking around me in my London agency days wondering where all the women over 35 were.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Three Ways to Maximize Your ABM Budget

Madison Logic

During times of economic uncertainty, it’s important to maintain your campaign spending to drive ongoing engagement and continued program success. Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market. Information about your solution should be easily searchable and accessible to buyers.

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The Journey to B Corp Certification: Identifying Our ‘Why’ as a Business

Modern B2B

Some of you may remember Simon Sinek’s viral sensation ‘ start with why – how great leaders inspire action ’ from back in the day but it does get you thinking about “why am I doing this?” For me, I’m driven by the need to not overlook talent. I remember looking around me in my London agency days wondering where all the women over 35 were.

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Three Ways for Maximizing Your ABM Budget

Madison Logic

During times of economic uncertainty, it’s important to maintain your campaign spending to drive ongoing engagement and continued program success. Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market. Information about your solution should be easily searchable and accessible to buyers.