Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

Content Marketing Institute

MAY 3, 2023

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.

Companies 111

Companies 111

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use?

Enterprise Management 101

Enterprise Management Digital Asset Management Work Management Marketing Management 101

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Stevens & Tate

MAY 3, 2023

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Heinz Marketing

MAY 3, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. The titles in an active buying committee can vary widely depending on the size of the company, the vertical, the industry, or one of the many other differentiating factors that makes your customers unique.

Buy 96

Buy Buyer Personas Validation Buying Cycle 96

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Webinar Metrics 100

Webinar Metrics Trends Relevance Research 100

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Martech

MAY 3, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It can be very overwhelming,” said Colleen Harris, head of business intelligence and reporting strategy at Sincro. “If we wanted to put our head in the sand that’s fully allowed, but we do have to figure out what’s next.

Paid Search Agency 99

Paid Search Agency Marketing Analytics Tools Tips Domain 99

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

ClearVoice

MAY 3, 2023

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. After all, providing a great user experience increases your returning site visitors, which improves your SEO. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Search Engine Journal

MAY 3, 2023

Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar. The post 3 Simple Google Ads Tweaks That Immediately Boost Sales appeared first on Search Engine Journal.

Google 93

Google Ads Webinar Metrics Demand 93

Martech

MAY 3, 2023

Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.

Top of Funnel 92

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 92

Ahrefs

MAY 3, 2023

But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn to do or hire for your business?

Copywriting 91

Copywriting Content Business Content Marketing 91

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Rev

MAY 3, 2023

Most revenue teams have more prospects in their CRM than they can handle. The problem, frankly, is not building up contact lists—the problem is maximizing the pipeline to identify the best prospects and engage them effectively. The sub-par prospects that clog your pipeline still consume resources but are more unlikely ever to close. If they do close, they’re less likely to renew or become your best customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

SendGrid

MAY 3, 2023

Event Webhooks are an essential tool for businesses that rely heavily on email marketing. They provide real-time* data on customer interactions with emails, allowing businesses to make data-driven decisions to improve their email marketing campaigns. Event Webhooks are a powerful way to collect, process, and deliver events in real-time. There are two types of events: […] The post The Power of Event Webhooks: Top 3 Advantages appeared first on SendGrid.

Email Marketing 79

Email Marketing Interactive Marketing Campaigns Tools 79

The Daily Egg

MAY 3, 2023

Both Notion and Jira are functional project management tools, but they each originally started for different purposes. Notion began as a note-taking. The post Notion vs Jira appeared first on The Daily Egg.

Tools 70

Tools 70

Spiralytics

MAY 3, 2023

Here’s an interesting fact: a study by Portent found that websites that load within five seconds see the best conversion rates. In the same vein, as load time increases, every additional second will result in a drop in the conversion rate by an average of 4.42 percent. This study shows that there’s a huge correlation between website loading speed and user experience.

Marketing Websites 62

Marketing Websites Conversion Rate Work Management Click Rate 62

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Daily Egg

MAY 3, 2023

Project management software should make your workflows easier, and Airtable and Monday.com both deliver features to create better efficiency in your project. The post Airtable vs Monday.com appeared first on The Daily Egg.

Efficiency 67

Efficiency Software Features 67

Brandpoint

MAY 3, 2023

The world of manufacturing is constantly evolving, and companies are turning to digital channels to promote their products and services. However, with so many manufacturing websites out there, it can be challenging for companies to stand out from the crowd. That’s where a well-designed website comes in. A website that effectively tells a company’s story and showcases their products and services can be a powerful tool for attracting and engaging potential clients.

Design 62

Design Marketing Websites Examples Best Practices 62

Champion Communications

MAY 3, 2023

The end of the financial year is here which is always a time for business reflections, changes and future planning. This April saw exciting new role changes for some of our clients with CEOs at the forefront of the news agenda. Reflecting on the ‘what went wells’ and the ‘what we could do better’ saw our clients discussing all things hybrid work structures and the future of work as well as modernising technology training methods.

Work Management 62

Work Management CPO Multi-Channel Vendors 62

Benchmark Email

MAY 3, 2023

The demand for sustainable and eco-friendly products has been growing steadily over the past few years. Consumers are becoming more conscious of their environmental impact and are seeking out businesses that share their values. This trend is particularly relevant in the eCommerce industry, where online shopping has become increasingly popular. Increasing your sustainability isn’t just… The post How Your eCommerce Business Can Become More Sustainable appeared first on Benchmark Email.

eCommerce 72

eCommerce Business Advertising Benchmark Demand 72

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Anteriad

MAY 3, 2023

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. In our new study with Ascend2, The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out , we found that 21% of B2B marketers saw impressive growth with 20% or more revenue.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

ClearVoice

MAY 3, 2023

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. After all, providing a great user experience increases your returning site visitors, which improves your SEO. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Confessions of a B2B Marketer

MAY 3, 2023

Follow Mary on LinkedIn Check out Map My Customer Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor,

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy B2B 52

Modern B2B

MAY 3, 2023

Some of you may remember Simon Sinek’s viral sensation ‘ start with why – how great leaders inspire action ’ from back in the day but it does get you thinking about “why am I doing this?” For me, I’m driven by the need to not overlook talent. I remember looking around me in my London agency days wondering where all the women over 35 were.

Business 52

Business Viral Marketing Communities Advertising Agencies 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Madison Logic

MAY 3, 2023

During times of economic uncertainty, it’s important to maintain your campaign spending to drive ongoing engagement and continued program success. Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market. Information about your solution should be easily searchable and accessible to buyers.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Modern B2B

MAY 3, 2023

Some of you may remember Simon Sinek’s viral sensation ‘ start with why – how great leaders inspire action ’ from back in the day but it does get you thinking about “why am I doing this?” For me, I’m driven by the need to not overlook talent. I remember looking around me in my London agency days wondering where all the women over 35 were.

Business 52

Business Viral Marketing Communities Advertising Agencies 52

Madison Logic

MAY 3, 2023

During times of economic uncertainty, it’s important to maintain your campaign spending to drive ongoing engagement and continued program success. Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market. Information about your solution should be easily searchable and accessible to buyers.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52