Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools

Marketing AI 333

Marketing AI Webinar Metrics Content Marketing Planning 333

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. However, new research suggests that many are still not leveraging this data, and it is hindering the success of their go-to-market (GTM) strategies. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

Content Marketing Institute

MAY 3, 2023

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help.

Companies 136

Companies 136

Ahrefs

MAY 3, 2023

But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn to do or hire for your business?

Copywriting 126

Copywriting Content Business Content Marketing 126

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

Allocation 125

Allocation Peer-to-peer Marketing Budget Work Management 125

Heinz Marketing

MAY 3, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Developing an accurate and actionable understanding of the B2B buying committee and the buyer personas that make it can be challenging, especially when your buying cycle is complex. The titles in an active buying committee can vary widely depending on the size of the company, the vertical, the industry, or one of the many other differentiating factors that makes your customers unique.

Buy 105

Buy Buyer Personas Validation Buying Cycle 105

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use?

Enterprise Management 109

Enterprise Management Digital Asset Management Work Management Marketing Management 109

Stevens & Tate

MAY 3, 2023

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well.

Marketing Funnels 100

Marketing Funnels Purchase Top of Funnel Peer-to-peer 100

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Webinar Metrics 109

Webinar Metrics Trends Relevance Research 109

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

chiefmartech

MAY 3, 2023

I hope you had a wonderful #MartechDay yesterday. It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. I spent yesterday in our online Best of Breed Marketing Summit. We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks.

Digital Experience Platform 95

Digital Experience Platform Multi-Channel Work Management Paid Search Agency 95

Martech

MAY 3, 2023

Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.

Top of Funnel 104

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 104

ClearVoice

MAY 3, 2023

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. After all, providing a great user experience increases your returning site visitors, which improves your SEO. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Search Engine Journal

MAY 3, 2023

Want to start seeing significant increases in your Google Ads profits? Learn how your specific business can increase profits in this on-demand webinar. The post 3 Simple Google Ads Tweaks That Immediately Boost Sales appeared first on Search Engine Journal.

Google 93

Google Ads Webinar Metrics Demand 93

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing Strategy

Launch Marketing

MAY 3, 2023

B2B marketing campaigns can be a work of art, with many components and elements contributing to the overall success. The main objective of these campaigns is demand generation. Generating awareness and in the long run leads and customers can start from one B2B marketing campaign. B2B demand generation can seem complex, but keep in mind the main goal; appeal to the target audience and entice them to engage with your brand, eventually turning them into a lead.

Demand Generation 84

Demand Generation Lead Ranking Marketing Qualified Leads Demand 84

SendGrid

MAY 3, 2023

Event Webhooks are an essential tool for businesses that rely heavily on email marketing. They provide real-time* data on customer interactions with emails, allowing businesses to make data-driven decisions to improve their email marketing campaigns. Event Webhooks are a powerful way to collect, process, and deliver events in real-time. There are two types of events: […] The post The Power of Event Webhooks: Top 3 Advantages appeared first on SendGrid.

Email Marketing 79

Email Marketing Interactive Marketing Campaigns Tools 79

Rev

MAY 3, 2023

Most revenue teams have more prospects in their CRM than they can handle. The problem, frankly, is not building up contact lists—the problem is maximizing the pipeline to identify the best prospects and engage them effectively. The sub-par prospects that clog your pipeline still consume resources but are more unlikely ever to close. If they do close, they’re less likely to renew or become your best customers.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Lead Ranking Demand Generation 78

The Daily Egg

MAY 3, 2023

Both Notion and Jira are functional project management tools, but they each originally started for different purposes. Notion began as a note-taking. The post Notion vs Jira appeared first on The Daily Egg.

Tools 75

Tools 75

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Video Marketing

Benchmark Email

MAY 3, 2023

The demand for sustainable and eco-friendly products has been growing steadily over the past few years. Consumers are becoming more conscious of their environmental impact and are seeking out businesses that share their values. This trend is particularly relevant in the eCommerce industry, where online shopping has become increasingly popular. Increasing your sustainability isn’t just… The post How Your eCommerce Business Can Become More Sustainable appeared first on Benchmark Email.

eCommerce 72

eCommerce Business Advertising Benchmark Demand 72

The Daily Egg

MAY 3, 2023

Project management software should make your workflows easier, and Airtable and Monday.com both deliver features to create better efficiency in your project. The post Airtable vs Monday.com appeared first on The Daily Egg.

Efficiency 72

Efficiency Software Features 72

Spiralytics

MAY 3, 2023

Here’s an interesting fact: a study by Portent found that websites that load within five seconds see the best conversion rates. In the same vein, as load time increases, every additional second will result in a drop in the conversion rate by an average of 4.42 percent. This study shows that there’s a huge correlation between website loading speed and user experience.

Marketing Websites 62

Marketing Websites Conversion Rate Work Management Click Rate 62

Brandpoint

MAY 3, 2023

The world of manufacturing is constantly evolving, and companies are turning to digital channels to promote their products and services. However, with so many manufacturing websites out there, it can be challenging for companies to stand out from the crowd. That’s where a well-designed website comes in. A website that effectively tells a company’s story and showcases their products and services can be a powerful tool for attracting and engaging potential clients.

Design 62

Design Marketing Websites Examples Best Practices 62

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Tools

Champion Communications

MAY 3, 2023

The end of the financial year is here which is always a time for business reflections, changes and future planning. This April saw exciting new role changes for some of our clients with CEOs at the forefront of the news agenda. Reflecting on the ‘what went wells’ and the ‘what we could do better’ saw our clients discussing all things hybrid work structures and the future of work as well as modernising technology training methods.

Work Management 62

Work Management CPO Multi-Channel Vendors 62

Anteriad

MAY 3, 2023

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. In our new study with Ascend2, The 2023 Marketing Data Impact Report: B2B Marketers Under Pressure to Prove It or Pull Their Hair Out , we found that 21% of B2B marketers saw impressive growth with 20% or more revenue.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

ClearVoice

MAY 3, 2023

Search engine optimization (SEO), table of contents (TOC), and user experience are more connected than you think. It’s no secret that an effective SEO strategy requires on-page optimizations that enhance user engagement. After all, providing a great user experience increases your returning site visitors, which improves your SEO. Adding a table of contents to your blog posts can boost user experience and, by extension, your SEO.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Confessions of a B2B Marketer

MAY 3, 2023

Follow Mary on LinkedIn Check out Map My Customer Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Per

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy B2B 52

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Buy

Modern B2B

MAY 3, 2023

Some of you may remember Simon Sinek’s viral sensation ‘ start with why – how great leaders inspire action ’ from back in the day but it does get you thinking about “why am I doing this?” For me, I’m driven by the need to not overlook talent. I remember looking around me in my London agency days wondering where all the women over 35 were.

Business 52

Business Viral Marketing Communities Paid Search Agency 52

Confessions of a B2B Marketer

MAY 3, 2023

Follow Mary on LinkedIn Check out Map My Customer Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor,

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy B2B 52

Madison Logic

MAY 3, 2023

During times of economic uncertainty, it’s important to maintain your campaign spending to drive ongoing engagement and continued program success. Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market. Information about your solution should be easily searchable and accessible to buyers.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52