Content Marketing Institute
MAY 26, 2021
If SEO is important to your brand, now is the time to improve the user experience. Starting in June, your Core Web Vitals (aka the user experience) will become a Google ranking factor. Not on the tech side? You still need to know this. Continue reading → The post Don’t Know Code? You Still Need to Know Google’s Core Web Vitals appeared first on Content Marketing Institute.
KoMarketing Associates
MAY 26, 2021
Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.
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Influitive
MAY 26, 2021
You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table. Half a drink through and you […]. The post Customer Advocacy is a Two-Way Street appeared first on Influitive.
Tony Zambito
MAY 26, 2021
Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. The use of this phrase has picked up steam during the pandemic. In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
MAY 26, 2021
If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away. Among the causes and cures of Zoom Fatigue I wrote about recently is stress caused by having a bunch of people staring at you.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Brandpoint
MAY 26, 2021
The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. This year’s conference will teach PR professionals how to re-build their brand’s communities after a difficult year for the industry, as well as trends to inform marketers what the media is looking for in 2021.
Benchmark Email
MAY 26, 2021
Consumers engage with their favorite brands through multiple channels. They’re using a combination of web, social media, email, and live chat to buy products online. And they’re doing so from different devices — smartphones, tablets, and desktops. It’s more important than ever for businesses to align their marketing strategies to create a more consistent shopping… The post 5 Best Omnichannel Marketing Practices to Grow Your eCommerce Business appeared first on Benchmark Email.
SEMrush
MAY 26, 2021
Exploring the ever-changing world of SEO can seem intimidating if you‘re not sure where to start. In this guide, we‘ll start with a deep dive into how SEO works in 2021, offer helpful resources to continue your training, and include tips from 10 industry experts.
Launch Marketing
MAY 26, 2021
With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years. As B2B organizations navigate how to create and refine their social media marketing strategy , it’s also important for B2B executives and leaders to be include
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
MAY 26, 2021
By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. And it makes sense – when it comes to prioritizing our list of to-do’s, there are usually many items that take precedence.
Litmus
MAY 26, 2021
Email inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Trying to stand out in the crowd can be overwhelming. How do you talk to your audience in a way that makes them pay attention?
The Daily Egg
MAY 26, 2021
UberConference has almost everything small and medium businesses need to conduct successful conference calls. This affordable software comes with plenty of features to help your team get things done. It also has the scalability to grow your business, especially in the early stages. Compare UberConference to The Best Conference Call Services UberConference didn’t make our […].
seo.co
MAY 26, 2021
If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. Less competition means your chances of ranking are higher. However, highly competitive, general, short tail keywords are equally important.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
The Daily Egg
MAY 26, 2021
BlueJeans is a strong contender as a conference call service. If you’re looking for top-notch audio quality, look no further. It comes with a host of other notable features, such as custom branding, encrypted calls, and no time limits on meetings. Though the service does lack some collaboration features like file sharing, and it can […]. The post BlueJeans Review appeared first on The Daily Egg.
seo.co
MAY 26, 2021
Every time you look up, it seems as if there’s another metric or analytic to track as it relates to your business. There are KPIs, KSIs, and even KRIs. Then you’ve got CSF, OKR, and OGSM. And those are just the categories of metrics! Underneath each of these headings, there are dozens of different measurements for your eyes to feast on. If you wanted to, you could spend your entire workweek analyzing data and trying to make sense of where your business stands.
Net-Results
MAY 26, 2021
I saw this question over on Quora and thought it would be a great one to answer here on the Net-Results blog. Why? Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Search Engine Journal
MAY 26, 2021
Google's Martin Splitt explains why some who improved Core Web Vitals are experiencing ranking boosts ahead of Page Experience Update The post Google: Why Fixing Core Web Vitals Already Boosts Rankings appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Hubspot
MAY 26, 2021
Meet Elizabeth: a 27-year-old nurse who drives a Honda Civic, enjoys making TikToks , and spends most of her time with her beautiful 9-month-old baby. Elizabeth desperately wants to make more time for herself, but struggles to find the balance between work and home responsibilities. She tries to give herself moments of self-care, but these moments are few and far between.
Search Engine Journal
MAY 26, 2021
How can you tell whether a WordPress plugin is safe, trustworthy, and works reasonably well? Keep these 5 considerations in mind. The post How to Choose WordPress Plugins appeared first on Search Engine Journal.
Hubspot
MAY 26, 2021
When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.
Search Engine Journal
MAY 26, 2021
A law firm with a link penalty received an example from Google of bad links that included scholarship links The post Google Cites Scholarship Links in a Manual Action Penalty appeared first on Search Engine Journal.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Hubspot
MAY 26, 2021
Imagine this: You've done everything you can to optimize your website. From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Yet, you're still struggling to rank on Google. It may be because you've only completed one half of the puzzle. What's the other half? Off-page optimization. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank.
Search Engine Journal
MAY 26, 2021
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. The post B2B Targeting on Facebook: Audiences & Tactics That Work appeared first on Search Engine Journal.
Content4Demand
MAY 26, 2021
Personas can be incredibly useful in B2B marketing—provided you’re including the right details. Those details might vary depending on your industry or your solution, there are at least four common persona mistakes everyone should avoid. A marketing persona is a representation of your ideal buyer that allows you to develop messaging and content that’s personalized to meet their unique needs.
Search Engine Journal
MAY 26, 2021
Amazon Alexa’s popularity makes understanding and optimizing for Alexa more important than ever. Here's everything you need to know. The post The Complete Guide to Amazon Alexa SEO appeared first on Search Engine Journal.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Oktopost
MAY 26, 2021
Listen to the Podcast: For more mind-blowing conversations on finding your brand’s social voice be sure to subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn. Meet Forrester’s Social Media & Advocacy Manager. Claire Kennedy. Warm, passionate, and a little salty.
Search Engine Journal
MAY 26, 2021
Google products don't get a break on CWV and there's no ranking advantage to using them over others The post Google Analytics & AdSense Don’t Get a Core Web Vitals Pass appeared first on Search Engine Journal.
Navigate the Channel
MAY 26, 2021
Are you ready to make a few big waves in your digital advertising? One of the most overlooked strategies for commercial contractors is landing pages. Not only are they excellent sales tools for aiding your team in closing deals, but they can be a great way to connect with potential leads looking for the goods and services you offer. If you aren’t sure where to start, our team at ER Marketing has you covered.
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