Wed.Nov 23, 2022

A Practical Guide To Multi-Touch Attribution

Search Engine Journal

Learn the difference between 4 multi-touch attribution models to leverage them, and ultimately create better conversion rate optimation. Here's how to do it step-by-step. The post A Practical Guide To Multi-Touch Attribution appeared first on Search Engine Journal.

Happy Thanksgiving!

Industrial Marketing Today

I wish you a very happy Thanksgiving as you celebrate with your family and friends. Thank you for being a loyal reader of this blog. We’ll be closed Thursday, 11/24/2022, and Friday, 11/25/2022. Holiday greetings


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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.

9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer

Search Engine Journal

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal. Digital Trends Social Strategy

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Feast on These 9 Content Examples Worthy of Gratitude

Content Marketing Institute

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences. Continue reading → Company News

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Do You Have the Right Technology in Place for Content Operations?


In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey.

Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search via @sejournal, @MattGSouthern

Search Engine Journal

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. The post Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search appeared first on Search Engine Journal. News Twitter

4 Shifts Your Small Business Needs to Prepare for This Holiday Season


We’re quickly approaching the most wonderful time of the year – the holiday season. While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different.

Captain Kirk and Mr. Spock Can Help You Sell Better


Captain Kirk and Mr. Spock Can Help You Sell Better. One of the major reasons why most sellers are unsuccessful in closing the deals is because they don’t understand their prospects and therefore cannot relate with them.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike.

Is Using Google Analytics A Search Ranking Factor? via @sejournal, @KayleLarkin

Search Engine Journal

Is Google Analytics really powerful enough to influence Google search results? Let's take a closer look. The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal. Marketing Analytics SEO

Building the Best Path for B2B Sales Using the Buyer’s Journey

Only B2B

Over the past few years, there has been a significant transformation in the B2B buyer’s journey. Today’s decision-makers have access to an enormous quantity of information, which has led to a more independent research process.

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An Introduction To Using R For SEO via @sejournal, @TaylorDanRW

Search Engine Journal

Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free). The post An Introduction To Using R For SEO appeared first on Search Engine Journal. Analytics Data Technical SEO

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

10 Tips to Help You Reach Your Sales Goals in 2023

Visitor Queue

As a sales professional, you will always have goals that are set out for you to achieve. However, with industries, economics, and competition constantly changing, it’s not as easy as it sounds to achieve these goals.

The Benefits Of Merging Pdfs: Why Every Business Needs It?

Altitude Branding

Portable Document Format (PDF) is the world’s most popular document format. . PDFs are used by businesses of all sizes to share documents, contracts, and press releases with others. This type of document format has zero compatibility issues.

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Don’t Stop Scrolling | How To Create A Show-Stopping Footer

Predictive Response

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. This includes the Footer. . The footer is often overlooked, forgotten and can be uninteresting to the reader.

accelerate agency wins Campaign Effectiveness Award at 2022 US Agency Awards

accelerate agency

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

What is Digital Lead Investing?


Introduction: . No matter the business type, scale, demography, or sector, one thing that unites all commercial ventures is their need to generate more leads. Since the advent of industrialization in the 1700s, the need to sell products, goods, and services became apparent.

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Content Marketing for Startups: 4 Effective Strategies

Lake One

Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority?

Optimal Results With A Limited Social Media Budget

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing. We are in the midst of a potential recession; current budgets are being evaluated and cuts are being made to areas less prioritized. For many we are also nearing the end of the fiscal year and are working on new budgets for 2023.

What Is a UGC Creator? Follow These 5 Steps To Become One


Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

How To Analyze Your Content & Craft A Winning Strategy In 2023 via @sejournal, @lorenbaker

Search Engine Journal

Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings. The post How To Analyze Your Content & Craft A Winning Strategy In 2023 appeared first on Search Engine Journal. Content Content Creation Content Strategy SEO Webinar

How To Find and Use Business-Friendly TikTok Sounds


TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds. Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music.

How to Respond to an Angry Customer: 7 Email Responses to Calm Dissatisfied Customers

Benchmark Email

Working with dissatisfied customers is a vital part of any customer-facing role. Your role is to understand their frustration and work through how to manage it without increasing their frustration or damaging your company’s public reputation.

Why Is Digital Marketing Important for B2B Firms?

BOP Design

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

4 Ways to Practice Gratitude This Season With Trailhead Quests


Keep a gratitude journal 2. Volunteer your time and skills 3. Do a fun activity by yourself 4. Practice being present in the moment BONUS! Take the Appreciate The Little Things Quest. It’s easy to forget to stop and enjoy life once in a while and appreciate what you have.

Why is Local SEO important?


An online presence in the form of websites or social media posts has the ability to reach a wider audience, but what about the brick-and-mortar businesses that neither have any website or social media accounts nor require one? For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine.

Referral Marketing: A Huge Potential for Small Businesses


Referral marketing for small businesses differs from large corporations’ classic referral marketing campaigns.