Wed.Nov 23, 2022

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A Practical Guide To Multi-Touch Attribution

Search Engine Journal

Learn the difference between 4 multi-touch attribution models to leverage them, and ultimately create better conversion rate optimation. Here's how to do it step-by-step. The post A Practical Guide To Multi-Touch Attribution appeared first on Search Engine Journal.

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Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

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9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer

Search Engine Journal

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3. The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal.

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What is Ecommerce Warehousing All About? The Complete Guide

The Daily Egg

Selling products from an ecommerce store is much more in-depth than simply setting up a website and adding products to your catalog. The post What is Ecommerce Warehousing All About? The Complete Guide appeared first on The Daily Egg.

eCommerce 122
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google Ads Account Managers Shouldn’t Contact Clients Directly via @sejournal, @MattGSouthern

Search Engine Journal

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.

Contacts 141

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Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search via @sejournal, @MattGSouthern

Search Engine Journal

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. The post Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search appeared first on Search Engine Journal.

Twitter 116
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How to Respond to an Angry Customer: 7 Email Responses to Calm Dissatisfied Customers

Benchmark Email

Working with dissatisfied customers is a vital part of any customer-facing role. Your role is to understand their frustration and work through how to manage it without increasing their frustration or damaging your company’s public reputation. The best outcome is that you reach a mutually satisfactory result that maintains your business’ customer reputation and solves… The post How to Respond to an Angry Customer: 7 Email Responses to Calm Dissatisfied Customers appeared first on Benc

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Why Is Digital Marketing Important for B2B Firms?

BOP Design

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. And while it seems that digital marketing is now a mainstay for B2B firms, the question still comes up: Why is digital marketing important for B2B firms? In this post, we take a look at why it’s important for B2B marketers to allocate time and resources to digital marketing.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.

Linkedin 107
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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How Personalization Transformed B2B Sales

Lake B2B

Personalization has proven to be a highly profitable marketing strategy. Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs. (PwC research) 74% of business buyers research online before making an offline purchase. (Forrester) According to a Salesforce survey, 83% of […].

B2B Sales 105
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Simple Writing: Why It Works & How To Do It

Acrolinx

The future of writing is simple People have a habit of over-complicating things. Our challenges. Our thoughts. And especially the language we use. Ranging from putting too many … Continue reading "Simple Writing: Why It Works & How To Do It". The post Simple Writing: Why It Works & How To Do It appeared first on Acrolinx.

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4 Ways to Practice Gratitude This Season With Trailhead Quests

Salesforce Marketing Cloud

1. Keep a gratitude journal 2. Volunteer your time and skills 3. Do a fun activity by yourself 4. Practice being present in the moment BONUS! Take the Appreciate The Little Things Quest. It’s easy to forget to stop and enjoy life once in a while and appreciate what you have. We’re all so busy that we often let the here and now pass us by, but practicing gratitude is a great way to take a moment and be present.

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An Introduction To Using R For SEO via @sejournal, @TaylorDanRW

Search Engine Journal

Leave a bigger impact on your business. Discover how to connect R to your SEO work, plus how you can learn it in-depth (for free). The post An Introduction To Using R For SEO appeared first on Search Engine Journal.

SEO 96
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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10 Tips to Help You Reach Your Sales Goals in 2023

Visitor Queue

As a sales professional, you will always have goals that are set out for you to achieve. However, with industries, economics, and competition constantly changing, it’s not as easy as it sounds to achieve these goals. Whether you are looking to generate more leads, increase your revenue, or even improve your current customer relations, here […].

Tips 91
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How To Analyze Your Content & Craft A Winning Strategy In 2023 via @sejournal, @lorenbaker

Search Engine Journal

Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings. The post How To Analyze Your Content & Craft A Winning Strategy In 2023 appeared first on Search Engine Journal.

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November online spending up only 0.1% heading into Black Friday

Martech

Online shoppers spent $64.59 billion for the first three weeks in November — a 0.1% increase from the same period last year, according to Adobe Analytics data released today. During that time there were nine days with sales of more than $2 billion. A silver lining. Adobe says the fact that spending hasn’t dropped from 2021’s pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend.

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Feast on These 9 Content Examples Worthy of Gratitude

Content Marketing Institute

We give thanks for great content marketing. Savor these examples from AT&T, Anheuser-Busch, Pepsi, Captain Morgan, and more. They can help your brand do and be better for your audiences.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Do You Have the Right Technology in Place for Content Operations?

DivvyHQ

In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey. A majority of marketers — 61% — admit that their organizations still don’t have the right content operations technology (or aren't properly using what they have). Mind. Blown. So. How do we fix this?

Content 89
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4 Shifts Your Small Business Needs to Prepare for This Holiday Season

BenchmarkONE

We’re quickly approaching the most wonderful time of the year – the holiday season. While typically this time of year has been busy with increased consumer engagement and sales for many small businesses, this year may look a little different. With talks of a recession and the market continuously taking a hit, a lot of small businesses aren’t exactly sure what to expect this holiday season.

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Content Marketing for Startups: 4 Effective Strategies

Lake One

Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your plan. What is Content Marketing? Content marketing utilizes informational resources, whether blogs, social media posts, webinars, or flyers, to attract and retain customers.

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What Are Ecommerce Laws All About? The Complete Guide

The Daily Egg

Years ago, selling online was a lot like the wild west—no real rules or regulations. But today, the ecommerce industry is closely. The post What Are Ecommerce Laws All About? The Complete Guide appeared first on The Daily Egg.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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What's All The B2B Marketing Fuss About Black Friday Anyway?

Envy

Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931 ?

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accelerate agency wins Campaign Effectiveness Award at 2022 US Agency Awards

accelerate agency

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

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Content Marketing for Startups: 4 Effective Strategies

Lake One

Startups have a lot on their plate. Between securing funding, hiring a great team, and finalizing the tech, there’s not much energy for other things. So why should content marketing for startups be a priority? Keep reading to learn about the benefits of content marketing and start building out your plan. What is Content Marketing? Content marketing utilizes informational resources, whether blogs, social media posts, webinars, or flyers, to attract and retain customers.

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accelerate agency wins Campaign Effectiveness Award at 2022 US Agency Awards

accelerate agency

accelerate agency was awarded the Campaign Effectiveness Award for our work with Dialpad at yesterday’s 2022 US Agency Awards ceremony. Since March 2021, accelerate agency has helped Dialpad increase its non-branded organic weekly traffic value by a staggering 4,130%. These fantastic results were driven by the creation of hundreds of pages of optimized SEO content, and the acquisition of over 3,000 high authority links using a customized outreach campaign.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.