Mon.Sep 18, 2023

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. After all, nothing’s more fun than tweaking the nose of authority.

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Industrial Website Redesign—When Failure is Not an Option

Industrial Marketing Today

Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. However, the sad truth is that many of these redesigns fail to deliver the desired results. You are not alone.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Google apologizes for GA4 data migration confusion

Martech

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Driving Website Traffic

Leading Results Rambings

A well-optimized website is pointless if it doesn't attract visitors. Driving relevant and quality traffic to your site is vital for increasing your online visibility and potential customer base. Luna Creative Marketing employs various digital channels and SEO techniques to bring the right audience to your doorstep. In today's digital landscape, having a strong online presence is crucial for any business looking to thrive.

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Customily Review

The Daily Egg

Whether it’s a monogrammed mug or a personalized phone case, custom items can make for incredibly thoughtful and meaningful gifts. And if. The post Customily Review appeared first on The Daily Egg.

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Google launches AI tool for YouTube ad optimization

Martech

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib

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Richpanel review

The Daily Egg

Ecommerce store owners know that each customer is unique, so answering their questions and providing good customer service practices is inherently difficult. The post Richpanel review appeared first on The Daily Egg.

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A sales-side view of marketing, automation and AI

Martech

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Top 3 Things SDRs Need To Know In 2023

Engagio

As a long-time Sales Development leader, I know too well the difficulties of opening up sales opportunities in tough economic climates. As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us.

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Should you block GPTbot?

Kevin Indig

Wouldn’t it be nice to see exactly where people engage with your content - down to the sentence? Imagine you could see passages of an article highlighted in red when they lead people to bounce. That’s what Positional has built with Content Analytics: Instantly spot passages that drive users away Quickly see bounce rate, time on site and scroll depth per article Optimize content for SEO AND user experience Improve CTA placements and conversion rates Easy setup (copy/paste a small sc

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Empowering Australian Sales Managers: The 5 Keys To Unlocking Sales Team Success

G2M Solutions

In the ever-evolving world of sales, Sales Managers play a pivotal role in steering their sales teams towards success. This article focuses on the specific pain points of Sales Managers and how deploying the next generation of smart sales software offers essential features to help them gain control, create visibility, and build a repeatable sales process that leads to increased revenue.

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Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide

Only B2B

In today’s fast-paced digital landscape, businesses are constantly striving to stay ahead of the competition. One of the key aspects of gaining an edge is the efficient management of leads. This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments. One risk of data is losing sight of the real people behind the numbers.

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29 Types of Trigger Events and How to Track Them

Hubspot

Timing is everything in sales. That is why recognizing trigger events is key to being successful. Getting this crucial step wrong can mean the difference between closing the deal or being rejected. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger even

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Do The Teachings of Zig Ziglar and Dale Carnegie Still Apply in Today’s Business?

SalesGrape

In the world of business, there are countless self-help gurus and motivational speakers who claim to have the secret formula for success. Two names that often come up in these discussions are Zig Ziglar and Dale Carnegie. Both men were pioneers in the field of personal development and their teachings have had a profound impact on millions of people around the world.

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Wave.video Explained: Beginner’s Tutorial

Goodish Agency

Unlock Engaging Video Marketing with Wave.video! Get started with our beginner's tutorial. Elevate your marketing game effortlessly!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Industrial Website Redesign—When Failure is Not an Option

Tiecas

Are you considering an industrial website redesign? This is a topic of discussion as Q3 ends and, as Q4 starts, many companies begin to do their annual planning and budgeting. However, the sad truth is that many of these redesigns fail to deliver the desired results. You are not alone. Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools.

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11 Free Google Tools to Improve Visibility, Engagement and Customer Relationships

Trade Press Services

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

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How to Learn Email Marketing

Benchmark Email

We’ve said it time and time again. Email marketing remains one of the most effective marketing channels to reach customers and grow your business. If you prioritize other marketing channels and neglect an email marketing strategy, you are simply robbing your business of the opportunity to see a substantial return on investment. While email is… The post How to Learn Email Marketing appeared first on Benchmark Email.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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AI’s Achilles’ Heel: The Consequence of Bad Data

Versium

The Achilles’ Heel of Artificial Intelligence (AI) is bad data. Data is the fuel for AI, so when that data is poor in quality, it can lead to inaccurate and unreliable outcomes. Data cleansing is the process of improving the accuracy, completeness, consistency, and validity of data so that AI systems can deliver on their promises. Without data cleansing, AI will be limited to providing suboptimal.

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The SEO Enigma: Unraveling Why Your Efforts May Not Be Bearing Fruit

Valasys

Search Engine Optimization (SEO) is a complex and ever-evolving aspect of online marketing. Despite your best efforts, you may find yourself asking, “ why is my SEO not working? ” Let’s delve into some common reasons why your SEO strategy may not be delivering the desired results and how you can rectify these issues. Understanding the Importance of SEO Before we dive into the complexities of SEO, it’s essential to understand why it’s crucial for your online presence.

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Don’t use an AI copywriting tool

Marketing Graham

As usual, there’s a lot of hype within marketing about the use of AI. Some of it justified, a lot of it not. One of the more popular uses is for copywriting – and there’s an AI copywriting AI tool that’s right for you. I’ve examined the pros and cons and done a little test. First, let’s look at the pros that I’ve found using an AI copywriting tool like ChatGPT.

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Digital Asset Management Fact Sheet

Content Science Review

Digital content comes in many forms. Our digital asset management fact sheet gives you insight on technology to manage your content assets.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Future of Content Marketing: Trends and Predictions for the Next Decade

ClearVoice

Content marketing isn’t static. As technology and user behavior change, it’s important that your content strategy also evolves and grows. This article delves into emerging trends that will revolutionize the landscape over the next decade. By understanding these trends, you can adapt your strategies and ensure your brand stays ahead of the curve.

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Checklist to Assess Content Needs for a New CMS

Content Science Review

Content Science created a comprehensive checklist designed to help you when deciding to change your CMS.

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What Is a Lead Generation Website? (And How to Build One)

Ahrefs

This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more.