Wed.Apr 17, 2024

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It’s time to turbocharge our path to email innovation

Martech

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.

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HARO Has Been Dead for a While

Ahrefs

I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while.

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The state of GA4, one year after the big migration

Martech

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. The changeover was met with much gnashing of teeth, pulling of hair and some justifiable complaints. GA4 is fundamentally different than its predecessor. It measures interactions (“events”), not visits.

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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Use Testing To Create a Competitive Advantage

Content Marketing Institute

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

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New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7

Litmus

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences.

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Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers

Benchmark Email

We all know how effective email marketing is for engaging with customers, driving sales, and building brand loyalty. However, you’re a busy marketer with many tasks, and adding another item to your to-do list can be overwhelming. The good news is that mastering email marketing doesn’t have to be daunting. With the right strategies and… The post Mastering Email Marketing Without Overwhelming Yourself: A Guide for Busy Marketers appeared first on Benchmark Email.

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GrowthLoop and TransUnion partner to improve audience reach

Martech

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. consumers.

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GA4 Renames 'Conversions' to 'Key Events': What It Means for Marketers

CMSWire

Learn about the GA4 renaming of "Conversions" to "Key Events" and its impact on analytics strategies. Continue reading.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Benefits of Appointment Setting Services for Your B2B Business

Only B2B

Imagine having dedicated support to handle meetings, reach potential clients, and manage your calendar seamlessly. Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Let’s dive into the perks of teaming up with a top-notch appointment service provider.

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IMPACT Awards Insights: How Coveo Takes AI for CX to the Next Level

CMSWire

Learn more about Coveo’s award-winning generative AI-powered solution for enterprise search Continue reading.

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Here’s What CEOs REALLY Want From Marketing

Marketri

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. It doesn’t seem to matter whether they’ve got a big in-house team, or they’re outsourcing to an agency , or they’re using a hybrid approach. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

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Navigating the Evolution: From CMS to DXP in the Digital Age

CMSWire

Unpacking DXPs: costs, challenges and the AI revolution in digital customer experience software. Continue reading.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. I learned the high-level information given to me in laymen’s terms and felt convinced that perhaps some of these platforms were so user friendly that just about anyone with a sense of data could use them.

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Marketing Leadership: Hiring a CMO & the Prior Experience Dilemma

CMSWire

Do you even want to apply for positions where exclusions preclude your candidacy? Continue reading.

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5 Agency Workflows That Take 5 Minutes or Less Using MarketMuse

MarketMuse

The complexity and time-consuming nature of traditional SEO tasks can often be overwhelming.

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Measuring What Matters in Your Collaborative Content Approach

ClearVoice

You’ve probably heard the age-old saying, ‘If you want to go fast, go alone. If you want to go far, go together,’ more times than you can count. This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. Fortunately, the journey toward these goals doesn’t have to be a solo adventure.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Common Pitfalls with Experimentation Rigor and How to Fix Them

Convert

Most marketing and product teams are aware that conversion rate optimization is how brands level up from average results to extraordinary ones. What they may not realize is that without implementing experimentation rigor across all phases of your testing program, you may be leaving money on the table. Implementing experimentation rigor is how you maximize your results and ROI.

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential.

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Marketer of The Month Podcast- EPISODE 184: Surfing the Data Wave: Samsung’s Head of Advanced Network Research Yue Wang on Telecom Trends

Outgrow

Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Yue and here’s what we discussed about – 1. AI as the foundation for telecom transformation, reducing costs and expanding revenue streams. 2. Balancing risk-taking with ROI justification and staying ahead of emerging tech. 3.

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Tim Davidson Is Changing B2B (with Fruit & Signs)

Confessions of a B2B Marketer

Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Tim

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Anatomy of a Winning Omnichannel Strategy

Vision6

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out.

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How to Make Your B2B Industrial Marketing REALLY Work

The Marketing Blender

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. This complexity makes it easy to have a sales-centric mindset and focus on closing the next big deal instead of on how to fill the pipeline long term. But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy

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How AI Tools Can Boost Conversion Rates

DealSignal

In the ever-evolving realm of marketing and sales, staying ahead of the curve is paramount to success. With the rapid advancements in AI technology, businesses now have unprecedented opportunities to transform their strategies and elevate their performance to new heights. This new era of precision targeting and audience engagement has revolutionized the way businesses approach marketing and sales, offering innovative solutions to age-old challenges.

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Address Autocomplete: Enhance customer experience and save time

Sana Commerce

What is address autocomplete and why is it essential? Address autocomplete is a functionality designed to simplify and speed up entering addresses online. Instead of manually inputting each component of an address, such as street name, city, and postal code, users are offered real-time suggestions as they begin typing. By selecting their address from these suggestions, users can swiftly complete the form with accuracy and efficiency.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Mistake Made, Lesson Learned

Televerde

In my years of working in business, I’ve navigated through countless challenging discussions and topics. However, despite decades of experience, I am reminded that learning and adapting are perpetual journeys. An oversight in our internal communications recently highlighted the importance of sensitivity and inclusiveness, particularly when dealing with topics that touch deeply on personal and global issues.

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Measuring What Matters in Your Collaborative Content Approach

ClearVoice

You’ve probably heard the age-old saying, ‘If you want to go fast, go alone. If you want to go far, go together,’ more times than you can count. This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. Fortunately, the journey toward these goals doesn’t have to be a solo adventure.

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Did You Really Just Gut Your Customer Success Team?

CMSWire

Cutting corners, cutting teams: the risks of sacrificing customer support. Continue reading.

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