Fri.Dec 01, 2023

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Why Journalistic Content Is Important for B2B Copy

The Mx Group

Engaging B2B content requires taking a journalistic approach. Here are five tips for creating B2B content that will move your buyers through the marketing funnel.

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Marketing Automation: What it Takes to Make the Switch


Considering a new marketing automation platform? You’re not alone. 23% of companies switched their provider in 2022! Unnecessary complexity and low utilization are driving the “Big Switch.” Marketing orgs only use 33% of their martech capabilities. Is it time to make a switch? Signs You Need to Consider a Switch Do any of these sound familiar? If so, you may need to join the 23% who switched.


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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful. This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like inf

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Effective B2B Sales Coaching Via Situational Fluency

Marketing Insider Group

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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6 ways to use generative AI for your marketing


Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

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UXtweak Review

The Daily Egg

The truth is, if your website doesn’t provide a good user experience (UX), your customers are less likely to return. Great UX. The post UXtweak Review appeared first on The Daily Egg.

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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

B2B Multichannel Marketing: Top Channels, Trends, and Challenges 57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings of interest to B2B marketers contained in newly-published multi-channel marketing report data.

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A Free SIP Trunk is Normal – Here’s How You Save Real Money

The Daily Egg

A free Session Initiation Protocol (SIP) trunk seems like a great way businesses and organizations can save money on their VoIP phone. The post A Free SIP Trunk is Normal – Here’s How You Save Real Money appeared first on The Daily Egg.

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Programmatic advertising trends to watch in 2024


If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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People or Process? Redefining Roles with EOS

Heinz Marketing

By Sarah Threet, Marketing Consultant Let’s say you’ve hired a consulting firm because you realize you keep hitting snags when trying to get your new marketing strategy out to market. Simply put, you’ve been in desperate need of a marketing orchestration overhaul. The consulting agency has helped you piece together a revamped holistic go-to-market process.

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OpenAI’s Drama Should Teach Marketers These 2 Lessons

Content Marketing Institute

Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.

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AWS expands its martech competency program


AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Partners qualify for the program through demostrated technical competency and customer success. Previously known as the AWS Digital Customer Experience Competency, the expanded AWS Advertising and Marketing Technology Competency covers the following competencies in addition to digital CX: Audience & Customer Data Management.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Ways to Improve Sales Synergy


In the dynamic sales landscape, the success of a team often relies on collaboration and synergy among sellers. The ability to work cohesively, share insights, and complement each other’s strengths is the key to unlocking greater sales potential. What is sales synergy? Synergy is defined as the interaction or cooperation of two or more organizations, substances, or agents to produce a combined effect greater than the sum of their separate effects.

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Tackling Pain Points in Operations: The Genesis of LeanData


LeanData was founded to solve three pain points commonly felt in Operations. Learn how LeanData troubleshoots and solves your GTM challenges. The post Tackling Pain Points in Operations: The Genesis of LeanData appeared first on LeanData.

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How Sarah Sutton won ‘B2B marketer of the year’ with her leadership

At the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career.

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Behind the Scenes: Unveiling Our Thoughts on Display Advertising


Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. At Metadata, transparency is our thing, but this topic has been the silent partner in our conversations. Why the hush-hush? Well, let’s just say display ads haven’t been the star player in our marketing game.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes? It’s exciting, but maybe a little overwhelming, too — especially if you’re a Google Ads user trying to figure out what the shift means for your ad campaigns.

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The Truth About Google Ads Recommendations

DAGMAR Marketing

Despite the massive layoff at Google earlier this year, it seems that the number of Google Ads representatives is on the rise. More and more, our clients are being contacted by this new supply of Google reps, who have suggestions for how our clients’ Google Ads accounts can be improved. And the resounding feedback we get from our clients after they’ve had a call with a Google rep is, “They told me dismissing recommendations would negatively impact our account.

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The First 90 Days: Quick Wins, Curveballs, and Strategic Shifts

Drew Neisser

The success of a CMO’s first 90 days starts before day one, and its impact extends well past that 3-month mark. In this episode, we explore how to get that first 90 right with CMOs Jamie Gier of DexCare , Bernd Leger of Cornerstone OnDemand , and Isabelle Papoulias of BackBox , who at the time of this interview were freshly into or just out of their own first 90.

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Navigating the Complexities of SEO

Leading Results Rambings

Search Engine Optimization (SEO) is a powerful tool that can significantly impact a business's online visibility and success. However, it is essential to understand that the world of SEO is constantly evolving. Search engines, like Google, Bing, and others, are continuously refining their algorithms to provide users with the most relevant and valuable search results.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Fintech for Democratizing Access to Finance: The Vision of Kazi Monirul Kabir

Financial technology, or fintech, has revolutionized the way we interact with and manage our finances. It has disrupted traditional banking systems and paved the way for a more inclusive and accessible financial landscape. One individual who has made significant strides in the fintech industry, championing the cause of democratizing access to finance, is Kazi Monirul Kabir.

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Strategies to Improve Healthcare Email List Quality and Security

Fount Media

How to Maximize Healthcare Email List Data Quality & Security There is a huge demand for healthcare email lists in B2B marketing to build business communications with potential prospects, as your end-customers are highly qualified surgeons, officers, or CEOs who are in the position of making decisions. You choose email The post Strategies to Improve Healthcare Email List Quality and Security appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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How to optimize sales and marketing processes for efficient customer acquisition


There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In some cases, each of these tactics may work. But strategically, cost-effective acquisition isn’t about spending less or increasing the team.

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Navigating the Aftermath of Google Core Update November 2023

Single Grain

Google finished rolling out the November 2023 Core Update, which is a significant milestone in their algorithm journey. Mastering the latest Google Core Update is essential for staying ahead of the competition and making sure your website’s visibility in search results. By understanding the intricacies of these updates and implementing effective SEO strategies, you can maintain and improve your website’s search rankings.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.