Litmus
FEBRUARY 2, 2021
When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms?
KoMarketing Associates
FEBRUARY 2, 2021
As marketing leaders look ahead in the New Year, new research suggests that they already have a few areas of investment that they are eyeing for the coming months. Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design.
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Contently
FEBRUARY 2, 2021
“Aren’t writers just writers?” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. My colleague wasn’t convinced. She’s not the only person who’s raised this question.
Zoominfo
FEBRUARY 2, 2021
“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
FEBRUARY 2, 2021
The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Brandpoint
FEBRUARY 2, 2021
What are the two things your marketing team needs to be successful (and stay sane)? Creativity? Lots and lots of content? Brainstorming sessions every day and reports drawn by the minute? Not quite. No, instead: Structure and focus. Without these, you might feel lost on where to start or how to even know if you’re doing the right thing. And while it might sound simple, those two things are easy to forget when you work in a field that’s always changing and always demanding you to produce more, mo
Acrolinx
FEBRUARY 2, 2021
Tone of voice is how the character of your business comes through in your words, both written and spoken. It’s not about what you say, but rather the … Continue reading "What Is Tone of Voice and Why Does It Matter?". The post What Is Tone of Voice and Why Does It Matter? appeared first on Acrolinx.
ClickZ
FEBRUARY 2, 2021
30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. There has always been a disconnect between what is known about customers and what can actually be known about customers.
FMG Suite
FEBRUARY 2, 2021
Even if marketing trends and technology never stop changing, the one fundamental that remains constant is storytelling. If you can bring prospects into the story of your business, they will want to be a part of it. . In this seven-part series, our Lead Elevate Marketing Strategist, William Gunn, shares the secret to authentically sharing your unique story with your audience. .
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
seo.co
FEBRUARY 2, 2021
Are you planning to update the looks, content, and functionality of your website? This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. Whatever your reason may be, it can be scary to potentially lose your rankings, domain authority, and traffic that you’ve spent years building up.
FMG Suite
FEBRUARY 2, 2021
From campfires to glowing screens, humankind has always been searching for the next big story to tell using the day’s best technology. Though it is millennia later, these principles are still the key to successful digital marketing and brand growth. . In the beginning, stories were mostly about survival, lessons we needed to pass down from generation to generation.
Content Standard
FEBRUARY 2, 2021
The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events.
Sharpspring
FEBRUARY 2, 2021
The most valuable asset businesses strive to gain is a loyal customer base. However, this is quickly affected by customer relations efforts. While the initial stages might not be troubling as you are dealing with a few clients, as your business grows, you might be overwhelmed by the growing number of customers. Maintaining records using means such as spreadsheets becomes a tedious task, not to mention time-consuming and ineffective with enough room for numerous errors.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 2, 2021
Are you ever bothered by people overwhelming you with too much help? For instance, imagine you're at a department store, and the employee who greets you at the door doesn't just say "If you need help, let me know," and let you shop. Instead, they follow you around through every aisle, rattling off information about every article of clothing you look at, and constantly ask, "Do you need help now?".
Vidyard
FEBRUARY 2, 2021
Why is using video for sales emails a smarter way to engage prospects and advance deals? Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Many prefer video as a much easier format to consume information over text. Your prospects are no different.
OnMessage
FEBRUARY 2, 2021
“Clarity and agreement around the uniqueness of a company, its root source of competitive advantage, sound like an obvious requirement to run a business … but in our experience, this is not as common as you might think.” — Excerpt from “Repeatability” In their book “Repeatability,” Chris Zook and James Allen analyzed the characteristics [.]. The post Does Your Business Have a Well-Differentiated Core?
Content4Demand
FEBRUARY 2, 2021
Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. And it doesn’t cost a thing. The power of LinkedIn is undeniable.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
SmartBug Media
FEBRUARY 2, 2021
Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. Unfortunately, when you scale your Marketo instance, a common complaint I hear—and have experienced for myself—is that Marketo runs very slowly. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.
Content Marketing Institute
FEBRUARY 2, 2021
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading → The post You Can’t Rely on Speaker Proposals Alone for Diverse Events appeared first on Content Marketing Institute.
Hubspot
FEBRUARY 2, 2021
Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers are willing to open their wallets for products that are organic (41%) , made with sustainable materials (38%) , or deliver on socially responsible claims (30%).
Televerde
FEBRUARY 2, 2021
On the surface, the concept of a customer journey seems simple. You develop a product, market it, and customers eventually make a purchase. However, with the modern buying cycle dominated by the digital landscape, the customer journey is much more complex. Now, it can be challenging to understand your customer’s motivations and actions. Today’s modern consumers communicate with brands on at least ten different channels —from social media, email, paid ads, etc.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
BenchmarkONE
FEBRUARY 2, 2021
In the pre-pandemic world, the idea of taking efficient steps toward going digital probably wasn’t a top concern for most K12 schools. And while the future of communication is going digital, it’s hard to prioritize it when it’s already a struggle to get parents engaged digitally. . Fast forward to the present, where most of us are working from home and relying heavily on digital tools to help us stay connected.
Square 2 Marketing
FEBRUARY 2, 2021
Here’s How To Move From One CRM To The HubSpot CRM. The HubSpot CRM is finally ready for prime time. Companies all over the world are moving from homegrown industry CRMs and even established CRMs like Salesforce. But as we’ve seen in our 10 years working with HubSpot and with the hundreds of new clients onboarded by our team, not everyone understands all of the features associated with HubSpot’s Sales Hub right out of the gate.
Confessions of a B2B Marketer
FEBRUARY 2, 2021
Approximately four years ago, I spent 6 hours detailing how we bootstrapped the build of our software business: Virtual Valley. I then published this onto the blog of an up and coming influencer marketing/outreach tool: Ninja Outreach. Ninja Outreach were a few steps ahead of us: They had significant MRR A small team An awesome CEO That CEO was Dave Schneider.
Versium
FEBRUARY 2, 2021
A comprehensive breakdown for how real estate investors can successfully use skip tracing to improve and grow their business. Real estate investing has long been a favorite of savvy investors, and for good reason. Real estate has been one of the few things fairly consistent in growth for at least since the 2008 recession, and has even boomed during the latest COVID pandemic.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
FMG Suite
FEBRUARY 2, 2021
Here is a fact: The world is constantly changing. Here is another fact: If advisors don’t change with it, they will be outpaced by their competition and robo-advisors. Digital marketing used to be complicated. In the beginning, understanding how it worked almost required a doctorate in computer science, a crystal ball, and a lot of luck. Everything was new, and no one knew what the most effective techniques were.
Versium
FEBRUARY 2, 2021
A comprehensive breakdown for how real estate investors can successfully use skip tracing to improve and grow their business. Real estate investing has long been a favorite of savvy investors, and for good reason. Real estate has been one of the few things fairly consistent in growth for at least since the 2008 recession, and has even boomed during the latest COVID pandemic.
FMG Suite
FEBRUARY 2, 2021
Imagine you’re a taxi driver. If you leave your car parked in your driveway, what are the odds someone is going to knock on your front door asking for a ride? It isn’t going to happen. Taxi drivers need to take their cars out and drive through town. They have to put themselves where the people are. For financial advisors, websites are very much like taxicabs.
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