Litmus
FEBRUARY 2, 2021
When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms?
Zoominfo
FEBRUARY 2, 2021
Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. As companies grow in employee size, revenue, and strategy, their resource needs increase — but they come with limitations.
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Marketing Insider Group
FEBRUARY 2, 2021
Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school.
Webbiquity
FEBRUARY 2, 2021
Guest post by Eleanor Hecks. Images are powerful tools in your web design arsenal. They draw users in and make complex data easier to understand. Knowing when and how to use them in your projects isn’t as clear-cut, though. Image credit: Visme (post sponsor). Around 59% of the world’s population uses the internet. As a business owner, one of your best tools for reaching new leads is your website.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Contently
FEBRUARY 2, 2021
“Aren’t writers just writers?” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. My colleague wasn’t convinced. She’s not the only person who’s raised this question.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
FEBRUARY 2, 2021
“Do you want fries and a coke with that?” — We’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year?
Brandpoint
FEBRUARY 2, 2021
What are the two things your marketing team needs to be successful (and stay sane)? Creativity? Lots and lots of content? Brainstorming sessions every day and reports drawn by the minute? Not quite. No, instead: Structure and focus. Without these, you might feel lost on where to start or how to even know if you’re doing the right thing. And while it might sound simple, those two things are easy to forget when you work in a field that’s always changing and always demanding you to produce more, mo
Zoominfo
FEBRUARY 2, 2021
Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. As companies grow in employee size, revenue, and strategy, their resource needs increase — but they come with limitations.
Tomorrow People
FEBRUARY 2, 2021
The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Zoominfo
FEBRUARY 2, 2021
“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. Not to mention the temptation of Amazon’s ‘frequently bought together’ section. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Last year? They saw a 37.4% increase in revenue to a record $96.15 billion.
Acrolinx
FEBRUARY 2, 2021
Tone of voice is how the character of your business comes through in your words, both written and spoken. It’s not about what you say, but rather the … Continue reading "What Is Tone of Voice and Why Does It Matter?". The post What Is Tone of Voice and Why Does It Matter? appeared first on Acrolinx.
Optinmonster
FEBRUARY 2, 2021
Are you wondering if the benefits of email marketing are worth the time and effort? Email marketing is one of the best ways to communicate with customers, share company information, and generate passive income. And while most email service providers (ESPs) now come with plenty of automation tools, email marketing can still take patience, hard work, and a small bit of financial investment upfront.
ClickZ
FEBRUARY 2, 2021
30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. There has always been a disconnect between what is known about customers and what can actually be known about customers.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
The Daily Egg
FEBRUARY 2, 2021
Smartsheet is a spreadsheet-style project management solution for businesses. It helps organizations of all shapes and sizes manage workflows and improve collaboration efforts from a single platform. More than 75% of the Fortune 500 and 90% of the Fortune 100 use Smartsheet. Users in 190 different countries trust Smartsheet. Smartsheet makes it easy for teams […].
Content Standard
FEBRUARY 2, 2021
The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events.
FMG Suite
FEBRUARY 2, 2021
Even if marketing trends and technology never stop changing, the one fundamental that remains constant is storytelling. If you can bring prospects into the story of your business, they will want to be a part of it. . In this seven-part series, our Lead Elevate Marketing Strategist, William Gunn, shares the secret to authentically sharing your unique story with your audience. .
seo.co
FEBRUARY 2, 2021
Are you planning to update the looks, content, and functionality of your website? This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. Whatever your reason may be, it can be scary to potentially lose your rankings, domain authority, and traffic that you’ve spent years building up.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
FMG Suite
FEBRUARY 2, 2021
From campfires to glowing screens, humankind has always been searching for the next big story to tell using the day’s best technology. Though it is millennia later, these principles are still the key to successful digital marketing and brand growth. . In the beginning, stories were mostly about survival, lessons we needed to pass down from generation to generation.
Hubspot
FEBRUARY 2, 2021
Are you ever bothered by people overwhelming you with too much help? For instance, imagine you're at a department store, and the employee who greets you at the door doesn't just say "If you need help, let me know," and let you shop. Instead, they follow you around through every aisle, rattling off information about every article of clothing you look at, and constantly ask, "Do you need help now?".
Sharpspring
FEBRUARY 2, 2021
The most valuable asset businesses strive to gain is a loyal customer base. However, this is quickly affected by customer relations efforts. While the initial stages might not be troubling as you are dealing with a few clients, as your business grows, you might be overwhelmed by the growing number of customers. Maintaining records using means such as spreadsheets becomes a tedious task, not to mention time-consuming and ineffective with enough room for numerous errors.
Content Marketing Institute
FEBRUARY 2, 2021
CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021. Continue reading → The post You Can’t Rely on Speaker Proposals Alone for Diverse Events appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Hubspot
FEBRUARY 2, 2021
Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices? Additionally, consumers are willing to open their wallets for products that are organic (41%) , made with sustainable materials (38%) , or deliver on socially responsible claims (30%).
Inbox Insight
FEBRUARY 2, 2021
What is the psychological impact of thought leadership and how might I use this to deliver better content experiences to my target audience? Thought leadership is used by 43% of B2B marketers as a goal priority for their content marketing, according to our recent survey. This shows the growing adoption of thought leadership content marketing, as more business recognize it as an influence mechanism for winning the trust and attention of their target audiences.
seo.co
FEBRUARY 2, 2021
As we’ve noted time and again, not all backlinks are created equal. In fact, some types of links can do more harm than good if you’re looking to rank a website in online search. While most of the focus for bad links revolves around the quality of the publisher websites in guest posting , the quality of the publisher may not be the only thing weighing down your rankings.
SmartBug Media
FEBRUARY 2, 2021
Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. Unfortunately, when you scale your Marketo instance, a common complaint I hear—and have experienced for myself—is that Marketo runs very slowly. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
OnMessage
FEBRUARY 2, 2021
“Clarity and agreement around the uniqueness of a company, its root source of competitive advantage, sound like an obvious requirement to run a business … but in our experience, this is not as common as you might think.” — Excerpt from “Repeatability” In their book “Repeatability,” Chris Zook and James Allen analyzed the characteristics [.]. The post Does Your Business Have a Well-Differentiated Core?
ClearVoice
FEBRUARY 2, 2021
When you think about SEO strategies and tactics, the first thing that probably comes to mind is keywords. SEO and keywords are synonymous for good reason, as you can’t really target an audience if you don’t know what words or phrases they’re searching for. However, have you ever tried to read something on the internet that was clearly keyword stuffed?
Content4Demand
FEBRUARY 2, 2021
Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. And it doesn’t cost a thing. The power of LinkedIn is undeniable.
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