Three hidden relationships marketing leaders need to drive business value
FEBRUARY 2, 2021
When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed? How do you translate brand equity in business terms? Marketing is complex, especially in a world where data dominates.