Content Marketing Institute
JUNE 11, 2020
About three months ago, CMI began sharing ideas to help you adjust your content marketing in light of the pandemic’s impact. Now, we pull together 15 of those resources in a single article to help you reorient your content marketing. Continue reading → The post 15 Resources to Help You Check Your Content Marketing Now appeared first on Content Marketing Institute.
ClickZ
JUNE 11, 2020
30-second summary: The application of algorithms, machine learning, and AI to solve major marketing challenges – for example, attribution, intelligence gathering, predictive workflows, and campaign suggestions – will enable the industry to market better, for less money, more success, and happier customers. AI’s ability to understand data at global, regional, and local levels, as well as the most functional kinds of campaigns for different types of businesses, is fundamentally i
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Lake One
JUNE 11, 2020
When it comes to email marketing for startups, there are five things we recommend considering before hitting that send button. These ideas might help free up time, resources, and money by being more effective and efficient in your email marketing strategies: Laser Focus Your Lists. You don’t want to send your emails to just anyone and not just anyone wants to receive your emails.
KoMarketing Associates
JUNE 11, 2020
When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
JUNE 11, 2020
This is a preview of a post published on our Medium page. Read the full article. For many, it’s a familiar experience by now: Thumbnails of a dozen or more people staring back on a computer screen, digitally discussing the matter at hand. But what about industries that might prefer to forget about video calls once social distancing guidelines are relaxed and larger groups can congregate?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClickZ
JUNE 11, 2020
30-second summary: As 5G kicks into full gear this year — holding the promise of significantly greater processing speed, accelerated data rates and reduced latency — revamped customer experiences will emerge across virtually every industry. Edge computing will help companies respond to shifting demands and heightened competition. In fact, adoption of edge computing is slated to skyrocket in the next five years, creating new opportunities to deliver better customer experiences.
Biznology
JUNE 11, 2020
When I began this series, I was focused entirely on how technology will impact life and work when the current pandemic ends. While this remains my central focus, two additional threats to work and life have added complexity to the situation: 1. The streets are filled with protesters, demonstrating for a just cause, but they are increasing the likelihood that infection will spread. 2.
Bannersnack
JUNE 11, 2020
First impressions are everything, especially for those looking to stand out in highly competitive industries. Real estate marketing materials can inform and establish trust among potential customers while also improving brand awareness, hence putting effort into creating the perfect set of visuals is important. Whether you’re looking to reach potential buyers and clients, bring in […].
Circle Studio
JUNE 11, 2020
To the uninitiated, making videos looks like a breeze. In this age of smartphones, where everyone can act as a videographer, it’s easy to see why the process may appear to be a simple one. After all, viewers only see the end product and not all the work that goes into making the magic behind the video they’re consuming. It’s no secret that video content has surged in popularity over the last several years and continues to grow.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Optinmonster
JUNE 11, 2020
Lead form spam is a real problem. At OptinMonster, we use invisible honeypot to keep spammers away, but today we’re taking our spam protection to a new level. I am excited to share that now you can use Google reCAPTCHA with OptinMonster to prevent bots from adding fake email addresses to your email marketing list. This allows you to always maintain a high quality email list and ensure maximum email deliverability with your email marketing service.
Hubspot
JUNE 11, 2020
By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice. By the end of 2018, marketers were using live video as part of their social media strategy. Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value.
SmartBug Media
JUNE 11, 2020
B2B marketers are always under immense pressure to fill the sales pipeline with qualified leads and to generate conversions. I would say that the three most typical objectives a marketer gets from sales and management are: “More leads.”. “Better leads.”. “Better conversions.”. Account-based marketing (ABM) offers a way to address all of those objectives.
Hubspot
JUNE 11, 2020
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
AgencyEA
JUNE 11, 2020
Over the past week, we have become students of Agency EA’s current shortcomings. We have taken time to examine and evaluate where we came from and where we need to go. While we pride ourselves on being a minority-owned business that has valued and celebrated diversity since day one, we recognize that we need to […].
ClearVoice
JUNE 11, 2020
Your task: Entice the world to use your new client’s services. The challenge? You work in marketing, so the copy can’t sound like a salesman’s well-rehearsed elevator pitch filled with specs and benefits. So, what do you write about? Oh, so much my dear friend. Remember: Marketing educates and inspires your readers to realize the value in the service they’re exploring, then take action.
BenchmarkONE
JUNE 11, 2020
With social distancing came some changes. I’m sure a lot of people are adapting to working remote. With it being such a prolonged period, the highs and lows may be a bit extreme. One of the wonderful things about working at BenchmarkONE is how much we all love being around one another. We regularly eat lunch together, and we have our fair share of team activities.
Anyword
JUNE 11, 2020
If you look back at what I’ve covered in my blog posts so far, there’s a gaping branded content -sized hole. . I haven’t addressed branded content here for the simple reason that for the last few months since The Great Upheaval, branded content initiatives have been pretty much non-existent. That is until they started coming back. That’s what I want to talk about today, so let’s dive in. .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
PathFactory
JUNE 11, 2020
I’m a demand gen marketer at heart and I really feel for demand gen marketers today. As if your job wasn’t hard enough, the global pandemic just made things a whole lot harder. Not only do you have zero in-person events you might have traditionally leaned on to drive demand, but you’re competing for attention in an environment that is rapidly becoming more noisy and competitive than ever before.
Valasys
JUNE 11, 2020
LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Over the last few months, the B2B communities have been shaken due to the outbreak of the coronavirus pandemic.
Litmus
JUNE 11, 2020
Email metrics are powerful tools to help build contextually relevant campaigns for subscribers. Too often, we review the performance of email sends to report on open or conversion rates, track deliverability and unsubscribes, or pull these further down to examine lifetime customer value and pipeline opportunities. Knowing this information is important, but how often do you use it to build your content strategy or test ideas for future sends?
Sharpspring
JUNE 11, 2020
Reaching your target clients is always a challenge, given the constant barrage of sales calls they receive. Determining your customers’ needs and keeping their attention on you is the key to a successful marketing campaign. While options abound for boosting your marketing campaigns, marketing automation stands out. What Is Marketing Automation? Marketing automation takes some of the tedious tasks of building and retaining a customer base and puts them on autopilot.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Square 2 Marketing
JUNE 11, 2020
New Revenue Generation Doesn’t Always Mean New Customers. When we start working with new clients, one of our early lines of questioning focuses on customers. How referenceable are your current customers? How many of your current customers buy everything you offer? How many referrals do you get a month from current customers? Do you measure customer satisfaction?
Ontraport
JUNE 11, 2020
Your Ontraport account isn’t just a complete automation toolbox — it’s also a storehouse for all of your marketing materials. With Ontraport Systems, you can now keep those materials organized by the process they belong to for easy access and overview. Think of Ontraport Systems as containers in your account where you can put all your related assets, such as landing pages, forms, emails, campaigns, tasks, etc., and easily manage every piece of the processes you have running for your business.
Conductor
JUNE 11, 2020
Until recently there was a real stigma around being laid off, but like a lot of things in our post-pandemic lives (and as Bob Dylan told us), “the times, they are a changin.”. If you go to your Linkedin feed these days, you can’t avoid seeing “badges of honor.” I’m not talking about certifications or accomplishments just the opposite. People are taking the time to salute and admire the company, that by no fault of their own, just furloughed or let them go.
The Customer
JUNE 11, 2020
Ethyca, which is led by Irish engineer Cillian Kieran, has raised a total of $20m for its data privacy technology. Ethyca announced that it has raised $13.5m in Series A funding to automate data privacy and compliance for businesses. To date, the New York-based start-up has raised a total of $20m. Ethyca, which was previously featured in our Start-up of the Week series, was co-founded by Irish engineer Cillian Kieran with Miguel Burger-Calderon.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Ontraport
JUNE 11, 2020
Your Ontraport account isn’t just a complete automation toolbox — it’s also a storehouse for all of your marketing materials. With Ontraport Systems, you can now keep those materials organized by the process they belong to for easy access and overview. Think of Ontraport Systems as containers in your account where you can put all your related assets, such as landing pages, forms, emails, campaigns, tasks, etc., and easily manage every piece of the processes you have running for your business.
Contify
JUNE 11, 2020
Make the most of Contify — the latest features and enhancements. First off, we hope that you and your colleagues are healthy and safe. With signs of our economy limping back to life after spending months in a state of suspended animation, we’ve kept ourselves busy listening to your feedback, adding in exciting new features and scaling our platform to better support your intelligence needs and be the eyes and ears you can trust in these unprecedented times.
Parse.ly
JUNE 11, 2020
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. How can you do that? Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways. Once you have that working knowledge, you can properly execute paid and owned media initiatives while recognizing how much earned media you receive.
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