Thu.Jan 11, 2018

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Quality and Quantity Content – Can You Really Have it All?

Marketing Insider Group

If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought […].

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Integrating and automating email marketing and your website

Biznology

If third time’s the charm, why not a fourth piece related to email marketing?! (You can check out the last few here.). This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website? By integrating them with one another and automating processes between them. You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary.

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Bad News for the Average LinkedIn Recruiter

Zoominfo

Now boasting 740 million users worldwide, LinkedIn has become the go-to platform for recruiters. This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. It should be every recruiter’s dream, right? However, research shows this might not be the case. 52% of hiring managers claim that passive candidate recruitment has been less effective because recruiters on LinkedIn are all competing for the same candidat

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Is Our Social Media Terminology About to Change?

Convince & Convert

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Who doesn’t? Currently, I don’t directly manage any brand’s social media channels, though I have in the past.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How I Learned the Hard Way Not to Associate My Company With Buzzwords

Hubspot

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with "growth hacking" would make us seem like a valuable, forward-thinking group. Without an established brand, I needed something relatable, accurate, and marketable that our audience could use to identify the type of service we provided.

More Trending

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3 Technologies to Watch (and Use) Today

Adobe Experience Cloud Blog

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. More than ever before, to evolve as marketers, we must embrace the technology innovations that will help us keep up with (and stay ahead of) ever-increasing customer expectations.

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6 Reasons Video Is A Star Player In Content Marketing

Vidyard

It’s no secret that the use of video in content marketing is on the rise, more and more marketers understand the importance of video for business. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

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6 Mistakes Ruining Your Charts and Infographics

Content Marketing Institute

Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. Scott shared great tips on how to get data visualization right in his talk, Data Visualization and Creating Good Charts.

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6 Reasons Video Is A Star Player In Content Marketing

Vidyard

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the 6 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. #6.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to build a startup?—?without quitting your day job. Build a side project, build an empire.

JotForm

Question: What do Craigslist and Albert Einstein have in common? Answer: Their big idea started as a side project. 1905. Albert Einstein worked six days a week full-time in an office, examining patent applications. He dedicated all his remaining hours to studying and experimenting with physics.

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How to Use BANT to Qualify Prospects in 2018

Hubspot

What does BANT stand for? The acronym BANT stands for: Budget: How much is the prospect able and willing to spend? Authority: Who is the ultimate decision maker? Need: Does the prospect have a problem your product can solve? Timing: Is there urgency? What is BANT? BANT is a sales qualification methodology that lets salespeople determine whether a prospect is a good fit based on their budget, internal influence/ability to buy, need for the product, and purchase timeline.

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How to Approach your Data Strategy

Televerde

An effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time. In this third installment, we’re going to talk about maximizing your data strategy for your prospects and customers.

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Only B2B - Untitled Article

Only B2B

14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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These Sales Statistics Will Change Your Approach in 2018

Rev

Are you a sales professional hoping to close more deals than ever before in 2018? What new strategies are you planning to incorporate into your approach in order to reach those big goals? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others. In fact, there are quite a few sales statistics that could potentially change your approach to selling.

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Don’t Wait For the Next Redesign to Make Website Improvements

Circle Studio

Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority. You simply can’t have a set it and forget it attitude when it comes to your website. Just because it may be “perfect” when it launches, doesn’t mean there isn’t room (or reason) for improvements or additions, days, weeks and months later.

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How to Get a Real Estate License in 7 Steps

Hubspot

How to Get a Real Estate License. Understand state licensing and education requirements. Take a pre-licensing course. Pass your state licensing exam. File a real estate license application. Find a real estate brokerage. Join the National Association of Realtors. Renew your license. So, you’ve decided to become a real estate agent? Congratulations! It’s time to get to work.

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Sales Enablement Strategy with Alex Simoes

Varicent

Today's expert interview is with Alex Simoes , Senior Director of Business Enablement at Sysco LABS , about Sales Enablement strategy. Welcome, Alex. To start out I’ll get you to tell me a little bit about Sysco LABS …. Well, Sysco LABS is a division of Sysco Food, who I’m sure most people are familiar with as an entity. At Sysco LABS, our mission is to reimagine food service through innovation.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Common Reasons You’re Not Closing The Deal

Rev

It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes. On the one hand, closing the deal can be an empowering feeling, but on the other hand, it’s easy to feel defeated after a few misses. If you’re someone who feels as though they have a hard time sealing the deal, we’ve identified a few common problems and offered solutions to consider as you overcome these obstacles and grow as a sales leader.

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Here's What It's Really Like to Ride in a Self-Driving Car

Hubspot

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah -- largely known for its roadside assistance services -- has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November -- which reportedly got into an accident on its first day of operation.

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Only B2B - Untitled Article

Only B2B

14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.

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New Integration: Collect Online Payments with Paymentwall and JotForm

JotForm

More and more, it’s becoming critical for businesses to operate on a global scale. But operating globally means collecting payments globally. That’s where Paymentwall comes in, a leading global payments platform. A new JotForm integration with Paymentwall opens up your business to collect payments o.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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B2B Marketing: The Biggest Opportunity In 2018

Canadian Marketing Association

By James Chalmers of CMA's B2B Council. The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer. Thoughts on this article or suggestions for topics you would like to see covered?

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LeanData Expands Executive Team to Further Momentum and Growth

LeanData

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. SUNNYVALE, Calif., January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. The executives joining the LeanData team are: Chief Marketing Officer Karen Steele, who will be responsible for overseeing all aspects of marketing, inc

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“How I Work”: Heather Kahler, VP of Customer Exeperience at PFL @sunshinegrrrl #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

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LeanData Expands Executive Team to Further Momentum and Growth

LeanData

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. SUNNYVALE, Calif., January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. The executives joining the LeanData team are: Chief Marketing Officer Karen Steele, who will be responsible for overseeing all aspects of marketing, inc

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]

Hubspot

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GDPR Q&A: Everything you need to know

BDB

The new General Data Protection Act (GDPR) that is coming into force on 28 May 2018 has raised plenty of questions. With. Read More. The post GDPR Q&A: Everything you need to know appeared first on BDB.

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The Value of Pi (Pie?) by Corporate Function

Webbiquity

No 1,000-plus words of wisdom this morning. Just the following graphic for your enjoyment. Gotta pay the bills somehow. There are lots of places to read to read reviews of marketing technology applications. There is one place to buy martech tools.

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