Thu.Jan 11, 2018

Should Your B2B Company Be On Instagram?

KoMarketing Associates

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms.

Quality and Quantity Content – Can You Really Have it All?

Marketing Insider Group

If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought […]. The post Quality and Quantity Content – Can You Really Have it All? appeared first on Marketing Insider Group. Content Marketing

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans.

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Voula Vasilopoulos on New Experiences


Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

How I Learned the Hard Way Not to Associate My Company With Buzzwords


"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.

Optimize Conference Networking and Content-Creation Opportunities


In this Rethink Marketing Podcast, Aaron Orendorff discusses best strategies for conference networking and making the most of resulting content. Content Marketing Marketing Life Marketing Strategy

Integrating and automating email marketing and your website


If third time’s the charm, why not a fourth piece related to email marketing?! You can check out the last few here.). This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website? By integrating them with one another and automating processes between them. You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary.

Report: Marketers Seek to Drive Revenue Through Mobile Marketing

KoMarketing Associates

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

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Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

6 Mistakes Ruining Your Charts and Infographics

Content Marketing Institute

Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head.

3 Technologies to Watch (and Use) Today

Modern B2B Marketing

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology.

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)


. For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product.

How to Approach your Data Strategy


An effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

10 Questions About Sales Content Sales Leaders Should Ask Marketing Leaders


I’ve written that sales and sales channel content requirements are some of the most under-served in most B2B organizations. Selling in a digital era characterized by hyper-connected, hard to engage, low attention span buyers makes effective sales content a strategic imperative. While research indicates 65% of the content created by marketing for sales is never used by sales, the situation is in fact much worse.

Sales Enablement Strategy with Alex Simoes


Today's expert interview is with Alex Simoes , Senior Director of Business Enablement at Sysco LABS , about Sales Enablement strategy. Welcome, Alex. To start out I’ll get you to tell me a little bit about Sysco LABS ….

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Only B2B - Untitled Article

Only B2B

14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume.

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Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]


Daily gdpr

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Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Five Ways to Keep Your Marketing Plan on Track

Type A Communications

January 11, 2017 by Dean Kaplan As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines.

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Here's What It's Really Like to Ride in a Self-Driving Car


Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah -- largely known for its roadside assistance services -- has partnered with Torc Robotics to develop safety criteria for self-driving cars.

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Only B2B - Untitled Article

Only B2B

14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume.

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6 Reasons Video Is A Star Player In Content Marketing


It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the 6 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. #6. Shift In Viewing Habits.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Proven Tips to Improve Your Content Marketing Efforts

Launch Marketing

Content marketing is a must for any business now in today’s digital age. In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative.

These Sales Statistics Will Change Your Approach in 2018


Are you a sales professional hoping to close more deals than ever before in 2018? What new strategies are you planning to incorporate into your approach in order to reach those big goals? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others. In fact, there are quite a few sales statistics that could potentially change your approach to selling.

Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again


Note: This is a guest post by Michelle Urban, owner of Marketing 261 and former senior director of marketing at Layer. In the summer of 2016, I helped Layer‚ a customer conversation and messaging platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team. At the time, it was an increase of 2,000% over our previous lead-generation efforts. Sounds awesome, right?

4 Common Reasons You’re Not Closing The Deal


It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes. On the one hand, closing the deal can be an empowering feeling, but on the other hand, it’s easy to feel defeated after a few misses. If you’re someone who feels as though they have a hard time sealing the deal, we’ve identified a few common problems and offered solutions to consider as you overcome these obstacles and grow as a sales leader.

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Don’t Wait For the Next Redesign to Make Website Improvements

Circle Studio

Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority.

Are you presenting relevant B2B Marketing KPIs to Your Board?

Marketing Envy

Reading time: 5 very beneficial minutes. At the heart of every effective marketing campaign are its KPIs. Why are KPIs so important? Nowadays, marketing is all about accountability. As CMOs increasingly come under pressure to account for exactly how their activities contribute to furthering business objectives, reporting becomes a crucial concern. In addition, KPIs act as an anchor to remind you of your big-picture goals so you don’t lose track of your company’s business objectives.

A Refresher on the Right Data for ABM Success

HG Data

As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related to account-based marketing (ABM) success.

LeanData Expands Executive Team to Further Momentum and Growth


Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. SUNNYVALE, Calif., January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.