Thu.Jan 11, 2018

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans.

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How I Learned the Hard Way Not to Associate My Company With Buzzwords

Hubspot

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.

3 Technologies to Watch (and Use) Today

Modern B2B Marketing

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology.

Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]

Hubspot

Daily gdpr

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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B2B Marketing: The Biggest Opportunity In 2018

Canadian Marketing Association

By James Chalmers of CMA's B2B Council. The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer.

6 Mistakes Ruining Your Charts and Infographics

Content Marketing Institute

Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head.

Quality and Quantity Content – Can You Really Have it All?

Marketing Insider Group

If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought […]. The post Quality and Quantity Content – Can You Really Have it All? appeared first on Marketing Insider Group. Content Marketing

Here's What It's Really Like to Ride in a Self-Driving Car

Hubspot

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah -- largely known for its roadside assistance services -- has partnered with Torc Robotics to develop safety criteria for self-driving cars.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Only B2B - Untitled Article

Only B2B

14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume.

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Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again

Leadfeeder

Note: This is a guest post by Michelle Urban, owner of Marketing 261 and former senior director of marketing at Layer. In the summer of 2016, I helped Layer‚ a customer conversation and messaging platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team. At the time, it was an increase of 2,000% over our previous lead-generation efforts. Sounds awesome, right?

A Refresher on the Right Data for ABM Success

HG Data

As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related to account-based marketing (ABM) success.

Integrating and automating email marketing and your website

Biznology

If third time’s the charm, why not a fourth piece related to email marketing?! You can check out the last few here.). This time, though, we’re going to relate email to your website. As in, how can you get more out of your email marketing and your website? By integrating them with one another and automating processes between them. You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Only B2B - Untitled Article

Only B2B

14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume.

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“How I Work”: Heather Kahler, VP of Customer Exeperience at PFL @sunshinegrrrl #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Should Your B2B Company Be On Instagram?

KoMarketing Associates

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms.

Don’t Wait For the Next Redesign to Make Website Improvements

Circle Studio

Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. It deserves ongoing attention and resources, and as a result, making regular website improvements should be a top priority.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Optimize Conference Networking and Content-Creation Opportunities

Act-On

In this Rethink Marketing Podcast, Aaron Orendorff discusses best strategies for conference networking and making the most of resulting content. Content Marketing Marketing Life Marketing Strategy

Voula Vasilopoulos on New Experiences

ScribbleLive

Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

Five Ways to Keep Your Marketing Plan on Track

Type A Communications

January 11, 2017 by Dean Kaplan As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines.

SEO Strategies and B2B Trends to Watch for in 2018

Act-On

In this Rethink Podcast interview, Webfor’s Kevin Getch discusses SEO strategies to watch for in 2018: voice search, digital assistants, and link-building. AI Marketing Strategy SEO Video

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Value of Pi (Pie?) by Corporate Function

Webbiquity

No 1,000-plus words of wisdom this morning. Just the following graphic for your enjoyment. Gotta pay the bills somehow. There are lots of places to read to read reviews of marketing technology applications. There is one place to buy martech tools.

10 Questions About Sales Content Sales Leaders Should Ask Marketing Leaders

Avitage

I’ve written that sales and sales channel content requirements are some of the most under-served in most B2B organizations. Selling in a digital era characterized by hyper-connected, hard to engage, low attention span buyers makes effective sales content a strategic imperative. While research indicates 65% of the content created by marketing for sales is never used by sales, the situation is in fact much worse.

Report: Marketers Seek to Drive Revenue Through Mobile Marketing

KoMarketing Associates

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

Proven Tips to Improve Your Content Marketing Efforts

Launch Marketing

Content marketing is a must for any business now in today’s digital age. In a recent blog post, we discussed how the B2B buying process is generationally shifting with consumers doing more research on their own before connecting with a company sales representative.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

LeanData Expands Executive Team to Further Momentum and Growth

LeanData

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. SUNNYVALE, Calif., January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

GDPR Q&A: Everything you need to know

BDB

The new General Data Protection Act (GDPR) that is coming into force on 28 May 2018 has raised plenty of questions. Read More. The post GDPR Q&A: Everything you need to know appeared first on BDB. Insight

LeanData Expands Executive Team to Further Momentum and Growth

LeanData

Company appoints Karen Steele, CMO and Asher Mathew, VP of Business Development to expanding executive team. SUNNYVALE, Calif., January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum.

These Sales Statistics Will Change Your Approach in 2018

LeadCrunch

Are you a sales professional hoping to close more deals than ever before in 2018? What new strategies are you planning to incorporate into your approach in order to reach those big goals? While your approach to sales won’t be exactly the same as the next person’s strategy, you can learn a lot by observing others. In fact, there are quite a few sales statistics that could potentially change your approach to selling.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.