Mon.Feb 19, 2024

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Effective Email Marketing Strategies for Roofing Businesses to Stand Out

SendX

Are you a roofing business looking to boost your customer base and sales? Email marketing is a powerful tool to reach your target audience and drive conversions, but only if it's used effectively.

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Standing at the content marketing crossroads? You’re not alone. With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.

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What Are Personalized Popups in Emails? And How to Ensure Their Effectiveness

SendX

Want to learn how to craft personalized email pop-ups that convert? Read this post to learn the expert strategies for designing and using personalized popups.

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How to make the most of your marketing work management solution

Martech

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

More Trending

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B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales

Inbox Insight

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality.

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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

Millions of people around the globe dream of a life where anyone, regardless of class, race, nationality, or ethnicity, can achieve success, freedom, and equality. The American Dream has evolved over time, but it is an integral part of the American ethos. Approximately 44 million immigrants already reside in the United States. In 2023 alone, on average, the U.S.

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A Beginner’s Guide to SEO Reporting

Ahrefs

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep.

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The Pros and Cons of AI-Generated Content – Things You Must Know

SocialPilot

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Understanding DMARC, SPF, and DKIM: Key Elements for Email Deliverability

Benchmark Email

Email has become a critical communication tool for individuals and organizations alike. However, as email usage has grown, so too has the sophistication of threats targeting email security, including spam, phishing, and other types of email fraud. To combat these threats and improve email deliverability, three key technologies have emerged as essential components of a… The post Understanding DMARC, SPF, and DKIM: Key Elements for Email Deliverability appeared first on Benchmark Email.

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AI in B2B Marketing | Do Androids Dream of Writing for B2B?

protocol 80

I’ve always been fascinated by robots. My favorites – undoubtedly – are R2-D2, and yes, even C-3P0. Cortana from the "Halo" video game series is pretty cool, too – we’ve waged war against the Covenant many times together. Cylons (from "Battlestar Galactica") and the robot from "Rocky IV" are also in my top 10. (Shame on the 2021 director's cut for removing Paulie's beloved birthday present.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Target Audience? Plan? Resources? Tools? Investment? ROI? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Competition from alternative solutions and an increasing number of suppliers.

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What are the Uses of a Dentist Email List in Healthcare Marketing?

Lake B2B

In the competitive landscape of healthcare marketing, reaching the right audience with the right message is crucial for success. Dentists represent a valuable target segment, with their influence extending beyond oral health to overall patient well-being. But how do you effectively connect with these busy professionals? A well-curated dentist email list in healthcare marketing unlocks a treasure […] The post What are the Uses of a Dentist Email List in Healthcare Marketing?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

Are you ready to make 2024 the most successful year for your employee advocacy program? Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. This is where employee advocacy comes in.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

As global unrest and economic uncertainty persist, belts are tightening in most business sectors. While ChartMogul takes the optimistic spin that SaaS growth has “stabilized,” in reality, that translates to the fact that growth in many specific SaaS sectors is stalling or declining. Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Peek into SmartBug's On-Site Business Training Workshops

SmartBug Media

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business.

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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce Marketing Cloud

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. If your strategy is too complex, the team may get confused and fumble at a critical moment. Too simple, and you might not be ready when things go awry. What you need is an easy-to-understand sales playbook to guide your team to victory.

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How to Harness the Roaring Trend of Animal-Inspired Workouts

Hubspot

We often compare elite athletes with animals: Fast like a cheetah. Strong like an ox. Agile like a hummingbird. To get fitter and healthier, humans are taking inspiration from the animal kingdom. Here are two trends we spotted in this direction, each presenting unique opportunities you can pounce on for wild profits: 1. Humans Want to Move like Animals If you notice people doing exaggerated, animalistic stretches in your gym, rest assured: It’s not the cast of Cats taking over.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Target Audience? Plan? Resources? Tools? Investment? ROI? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Competition from alternative solutions and an increasing number of suppliers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Promote Your Pickleball Facility

flux.la

As the sport of pickleball continues its rapid growth, promoting your facility is critical to attracting new players and building a strong membership base. Here are some effective ways Pickleland ( pickleland.com ) is marketing their new pickleball center: Social Media Leverage platforms like Facebook , Instagram and Twitter to showcase your facility.

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New Feature: Custom Blog Models That Speak Your Brand’s Voice

Anyword

We’re thrilled to introduce a groundbreaking feature from Anyword, designed to revolutionize how you produce blog content. With our latest innovation, you can now upload all your previous blogs, enabling Anyword to train a custom model specifically attuned to your unique tone of voice. This means every piece of content generated will sound just like you wrote it, maintaining the authenticity and resonance your audience loves.

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How to create an award-winning purpose-led marketing campaign

B2BMarketing.net

In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Mark Hodge, Vice President of Marketing, McCain Foods; Gavin Dunn, Managing Director, KERB+ as well as Rebecca Lewis-Stanton, Client Services Director, Omne and Jasmine Preen, Senior Account Manager, Omne to discuss their Bronze win for ‘Best purpose-led program’ at the 2023 B2B Marketing Awards.

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What is white space in graphic design

Bannersnack

2 minutes read Definition of White Space in Graphic Design In graphic design, white space, also known as negative space, refers to the areas of a design that are intentionally left blank or unmarked. It is the empty space surrounding elements such as text, images, and other graphic elements. White space plays a crucial role in design composition, providing visual breathing room, balance, and clarity.

Design 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Referral Tracking Spreadsheet Instructions

Referral Rock

Here’s how to get started: Step 1: Click the Download button above ( or here ) Step 2: Click “Copy base” at the top of the page (you’ll need an Airtable account if you don’t have one, but you’ll be automatically registered for free) Step 3: When you’re ready to use the sheet, delete all sample records from the each table.

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What are triadic colors in graphic design

Bannersnack

2 minutes read Definition of Triadic Colors in Graphic Design In graphic design, triadic colors refer to a color scheme that consists of three colors equidistant from each other on the color wheel, forming an equilateral triangle. These colors create a harmonious and balanced palette that offers a wide range of visual interest and contrast. Usage Triadic color schemes are commonly used in graphic design to create vibrant and visually appealing compositions.

Design 52
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Guiding Your Way in Finance: The Best Insights from FinTechintelligence

Valasys

In the contemporary world, the financial sector is undergoing quite a drastic transformation, which is the outcome of introducing financial technology. Today, developments seem to be happening at a very rapid pace; therefore, learning about new trends and solutions is vital as it will help navigate the future financial world. This is when you need the Fintechintelligence blog , which basically presents a lot of information to those eager to be ahead in the fintech world.