Mon.Feb 19, 2024

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Effective Email Marketing Strategies for Roofing Businesses to Stand Out

SendX

Are you a roofing business looking to boost your customer base and sales? Email marketing is a powerful tool to reach your target audience and drive conversions, but only if it's used effectively.

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Standing at the content marketing crossroads? You’re not alone. With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.

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What Are Personalized Popups in Emails? And How to Ensure Their Effectiveness

SendX

Want to learn how to craft personalized email pop-ups that convert? Read this post to learn the expert strategies for designing and using personalized popups.

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A Beginner’s Guide to SEO Reporting

Ahrefs

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Email Marketing for Small Business: Here’s All You Need to Know

Salesforce Marketing Cloud

Small businesses tend to have a more intimate relationship with their customers than enterprise-level brands. This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. According to research at Gartner , 64% of consumers and B2B buyers report feeling overwhelmed by brand communications.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

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The Pros and Cons of AI-Generated Content – Things You Must Know

SocialPilot

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers.

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B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales

Inbox Insight

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality.

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Skills-based hiring for modern marketing teams

Martech

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. In many cases, they’re firmly rooted in what many, including myself, believe is an outdated requirement of seeking candidates with degrees. The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Do’s and Don’ts for Establishing Your Expertise as an Immigrating Professional (EB-1 and O-1 Visas)

Trade Press Services

Millions of people around the globe dream of a life where anyone, regardless of class, race, nationality, or ethnicity, can achieve success, freedom, and equality. The American Dream has evolved over time, but it is an integral part of the American ethos. Approximately 44 million immigrants already reside in the United States. In 2023 alone, on average, the U.S.

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Understanding DMARC, SPF, and DKIM: Key Elements for Email Deliverability

Benchmark Email

Email has become a critical communication tool for individuals and organizations alike. However, as email usage has grown, so too has the sophistication of threats targeting email security, including spam, phishing, and other types of email fraud. To combat these threats and improve email deliverability, three key technologies have emerged as essential components of a… The post Understanding DMARC, SPF, and DKIM: Key Elements for Email Deliverability appeared first on Benchmark Email.

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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Target Audience? Plan? Resources? Tools? Investment? ROI? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Competition from alternative solutions and an increasing number of suppliers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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What are the Uses of a Dentist Email List in Healthcare Marketing?

Lake B2B

In the competitive landscape of healthcare marketing, reaching the right audience with the right message is crucial for success. Dentists represent a valuable target segment, with their influence extending beyond oral health to overall patient well-being. But how do you effectively connect with these busy professionals? A well-curated dentist email list in healthcare marketing unlocks a treasure […] The post What are the Uses of a Dentist Email List in Healthcare Marketing?

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3 ways to engage B2B buyers pre-deal

Martech

Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.

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AI in B2B Marketing | Do Androids Dream of Writing for B2B?

protocol 80

I’ve always been fascinated by robots. My favorites – undoubtedly – are R2-D2, and yes, even C-3P0. Cortana from the "Halo" video game series is pretty cool, too – we’ve waged war against the Covenant many times together. Cylons (from "Battlestar Galactica") and the robot from "Rocky IV" are also in my top 10. (Shame on the 2021 director's cut for removing Paulie's beloved birthday present.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

Are you ready to make 2024 the most successful year for your employee advocacy program? Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. This is where employee advocacy comes in.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

As global unrest and economic uncertainty persist, belts are tightening in most business sectors. While ChartMogul takes the optimistic spin that SaaS growth has “stabilized,” in reality, that translates to the fact that growth in many specific SaaS sectors is stalling or declining. Source: ChartMogul Optimizing consumer touchpoints is more crucial than ever.

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How to Harness the Roaring Trend of Animal-Inspired Workouts

Hubspot

We often compare elite athletes with animals: Fast like a cheetah. Strong like an ox. Agile like a hummingbird. To get fitter and healthier, humans are taking inspiration from the animal kingdom. Here are two trends we spotted in this direction, each presenting unique opportunities you can pounce on for wild profits: 1. Humans Want to Move like Animals If you notice people doing exaggerated, animalistic stretches in your gym, rest assured: It’s not the cast of Cats taking over.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Peek into SmartBug's On-Site Business Training Workshops

SmartBug Media

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business.

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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce Marketing Cloud

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. If your strategy is too complex, the team may get confused and fumble at a critical moment. Too simple, and you might not be ready when things go awry. What you need is an easy-to-understand sales playbook to guide your team to victory.

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Content Marketing for Small Businesses: Top 10 Ideas & Tips

Outgrow

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! You have finally started your own small business, and you are eager to see it grow. But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Target Audience? Plan? Resources? Tools? Investment? ROI? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Competition from alternative solutions and an increasing number of suppliers.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Content Marketing for Small Businesses: Top 10 Ideas & Tips

Outgrow

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! You have finally started your own small business, and you are eager to see it grow. But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget. However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing.

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6 Common Conversion Rate Optimization (CRO) Questions Answered

Single Grain

Conversion Rate Optimization (CRO) is a crucial strategy for businesses aiming to maximize their online potential. Yet, for a lot of businesses, CRO remains a complex puzzle wrapped in layers of analytics, user behavior understanding, and continuous testing. As a Senior Manager of Conversion Rate Optimization at Single Grain with 15+ years of experience, my team and I have helped many clients optimize their web performance and achieve their growth goals.

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How to Promote Your Pickleball Facility

flux.la

As the sport of pickleball continues its rapid growth, promoting your facility is critical to attracting new players and building a strong membership base. Here are some effective ways Pickleland ( pickleland.com ) is marketing their new pickleball center: Social Media Leverage platforms like Facebook , Instagram and Twitter to showcase your facility.