Marketing Insider Group
APRIL 20, 2021
Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search results for those battleground keywords? What topics did they cover this month? It sure would be great if you never had to think about them. You wouldn’t even need to know they exist most of the time.
KoMarketing Associates
APRIL 20, 2021
Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.
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Hive9
APRIL 20, 2021
B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. In terms of reaching both performance and financial targets, 56% of B2B companies say that more than half of their new offerings aren’t up to par. Underscoring the “enormous” costs of falling short in this area—from concerns about reputation to wasted dollars and time—the SiriusDecisions Product Marketing and Management (PMM) Model research br
Vision Edge Marketing
APRIL 20, 2021
Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Growth is consistently a top priority.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Zoominfo
APRIL 20, 2021
Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. We go above and beyond to ensure that we exceed standards in data compliance, protection, and security.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
APRIL 20, 2021
Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. We go above and beyond to ensure that we exceed standards in data compliance, protection, and security.
Content Marketing Institute
APRIL 20, 2021
With its phenomenal growth, Clubhouse sounds like a tempting target for content marketers. Before you knock on that door, make sure you understand how to get in – and how to get along. Let the experience and advice of three content marketers be your guide. Continue reading → The post Is It Time to Join Clubhouse? 3 Content Marketers Weigh In appeared first on Content Marketing Institute.
Zoominfo
APRIL 20, 2021
Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy
Contently
APRIL 20, 2021
With vaccine rollout ramping, the world feels ready to burst. Our brains are craving escape from the doldrums of isolation and quarantine. If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. There are signs it’s already begun. If one media trend dominated 2020, it was the emergence of “The Creator Economy.” The term describes individual creators—writers, filmmakers, TikTo
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Heinz Marketing
APRIL 20, 2021
By Shannan Seely, B2B and Healthcare Copywriter. If you were to ask any marketing expert today what is, hands down, the oldest-but-still-the-most-tremendously-useful-tactic-you-need-to-take-right-now for closing a sale, the answer is use customer testimonials. I mean, this blog has also shared its merits. In fact, Heinz Marketing partnered with G2 Crowd in 2017 on the topic.
Zoominfo
APRIL 20, 2021
Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy
Liveintent
APRIL 20, 2021
It’s crazy what the passage of time shows us. For instance, if you’d told a younger version of myself I’d be writing a blog post for my company’s website using a lame meme that was already old when I found out about it a year ago as the blueprint, I’d be incredulous. Yet, here we are. Publishers themselves are witnessing trends that might surprise them.
Zoominfo
APRIL 20, 2021
Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. We go above and beyond to ensure that we exceed standards in data compliance, protection, and security.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Alejandro Rioja
APRIL 20, 2021
You have a problem with your IG account. You are seeking support. Here are ways to contact IG in 2021 and get your account issues solved. Please note that given the high volume of Instagram users, it is highly unlikely you will get a response back, unless it’s a security breach or a known exploit.
The Daily Egg
APRIL 20, 2021
Phone echoing has become a growing concern for VOIP phone users in the business world. Not only is this incredibly annoying, but it can be detrimental to the success of your business. While phone echoes can occur while using traditional landlines and cell phones, it’s more noticeable when you’re using a VOIP phone service. There […]. The post 5 Easy Steps to Fix Phone Echoing appeared first on The Daily Egg.
Sharpspring
APRIL 20, 2021
If your company isn’t online, opportunities are clearly being missed. Today’s customers are super tech-savvy, and not just about buying. They’re used to quick gratification in many aspects of their lives, so they have little patience for slow web pages or having to carry out a deep search for what they need. The key is to create a place for your business that offers solutions and makes it easy for customers to find you, get answers, and make purchases.
SEMrush
APRIL 20, 2021
Many businesses use SWOT analysis to evaluate and improve their business strategy. In this guide, we’ll explore a few SWOT analysis examples that can help you create your own with ease.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
APRIL 20, 2021
A non-fixed VoIP calling system means it costs less to make calls, you won’t have the number attached to a physical address, and getting one can only require an internet connection and an email. That all sounds great. The problem is non-fixed VoIP numbers are often associated with and used by scammers, because of how […]. The post The Beginner’s Guide to Non-Fixed VoIP appeared first on The Daily Egg.
Industrial Marketer
APRIL 20, 2021
A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will. Read more » The post 5 Ways to Maximize a Manufacturer’s Marketing Funnel appeared first on Industrial Marketer.
Benchmark Email
APRIL 20, 2021
Website forms are essential for your inbound marketing strategy. Used strategically, they can turn a regular site visitor into a lead you can nurture and eventually convert to a customer. And if you’re one of the 63 percent of businesses that report generating traffic and leads as their biggest marketing challenge, you’d be hard-pressed to… The post Website Forms 101: The Various Types, Where to Put them, and How to Make Them Effective appeared first on Benchmarkemail.
Visitor Queue
APRIL 20, 2021
Inbound vs outbound marketing boils down to two different types of people. Those who will go seek out your product and those who you need to seek out. This is not an article to discuss the ethics of either approach of marketing, rather simply to discuss the differences. These two marketing methods are very different, […]. The post Inbound Marketing vs.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
APRIL 20, 2021
Is it possible to rank a small website in search engines? Yes, but you have to be strategic. Find out what you can do here. The post Can You Rank High on Google With a Small Website? appeared first on Search Engine Journal.
DotDigital
APRIL 20, 2021
Reducing unsubscribe rates is always a goal for email marketers. You work hard and invest a lot of money into growing your marketing lists. Keeping these subscribers engaged is vital. Creating a consistent, loyal customer base helps you maintain and grow your business. So, when it’s looking like your list is disengaging with your marketing, it’s time to consider how you can bring them back into the fold.
Search Engine Journal
APRIL 20, 2021
Google's John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills. The post Google’s John Mueller: “Now’s The Perfect Time” For An SEO Side Hustle appeared first on Search Engine Journal.
Contently
APRIL 20, 2021
Contently Case Stories gives a behind-the-scenes look at the amazing work Contently’s customers are creating. When you first land on Means and Matters , it doesn’t seem like a publication run by a bank. There’s longform reporting on the dramatic rise of food insecurity in America. A guide to C02 told by cats, cars, and kegs. A story titled “ Lisa Simpson Was the OG Greta Thunberg. ” Yet, Means and Matters—a new website filled with “Stories of Money and Sustain
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
APRIL 20, 2021
Jetpack Boost offers an easy one-click solution for optimizing for Core Web Vitals for publishers who need a DIY solution The post Jetpack Boost For WordPress Core Web Vitals is Ready appeared first on Search Engine Journal.
MarketMuse
APRIL 20, 2021
MarketMuse complements your existing keyword research workflow - answering critical questions that your current techstack can't. The post Using MarketMuse for Keyword Research appeared first on MarketMuse.
Search Engine Journal
APRIL 20, 2021
Want to focus your resources on SEO efforts that count? Learn how to identify SEO initiatives that deliver measurable results. The post How to Prioritize SEO for the Greatest Business Impact appeared first on Search Engine Journal.
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