Tue.Apr 20, 2021

Blast the Competition with Consistency in Content Marketing

Marketing Insider Group

Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search results for those battleground keywords? What topics did they cover this month?

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Product Marketing: Breaking Down the Keys to Success


B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. In terms of reaching both performance and financial targets, 56% of B2B companies say that more than half of their new offerings aren’t up to par.


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ZoomInfo Achieves GDPR Practices Validation to Ensure Privacy and Protection in EU


Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy.

20th Anniversary Of Buyer Persona

Tony Zambito

This year, in July, will mark the 20th Anniversary of the origins of the Buyer Persona concept. Hard to believe the concept has evolved into one of the fundamental means for understanding the modern buyer of today.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Extra Mile: ZoomInfo reaches another privacy benchmark


Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better.

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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a call from a former colleague the other day looking for help.

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Off in Pursuit of a New Market. What’s Makes a Good Segment?

Measure Up Marketing

Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode.

Is It Time to Join Clubhouse? 3 Content Marketers Weigh In

Content Marketing Institute

With its phenomenal growth, Clubhouse sounds like a tempting target for content marketers. Before you knock on that door, make sure you understand how to get in – and how to get along. Let the experience and advice of three content marketers be your guide.

How to Contact Instagram

Alejandro Rioja

You have a problem with your IG account. You are seeking support. Here are ways to contact IG in 2021 and get your account issues solved.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Stretch Your B2B Marketing Budget with Good Design

BOP Design

Budget is an important consideration when planning out any B2B marketing initiative. The goal is simple: to get the highest return on investment. For B2B businesses, this return can seem difficult to achieve.

Madden Media shares how specific targeting strategies can drive success for travel destinations like Luzerne County


Marketers of travel-related services were among the first to bear the brunt of the 2020 coronavirus pandemic as worldwide restrictions were put in place. As restrictions ease, consumers have been looking for ways to travel closer to home.

Why & How Every Single One of Your Employees Should be Talking to Customers

Higher Logic

The post Why & How Every Single One of Your Employees Should be Talking to Customers appeared first on Higher Logic. To become more customer-centric, build an online customer community & get all departments involved.

Announcing the Moz Performance Metrics Beta


Moz’s new Performance Metrics features allow you to check Core Web Vitals and other page performance metrics for any page, thousands of URLs at a time

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Makes a Great E-commerce Marketing Strategy?


If your company isn’t online, opportunities are clearly being missed. Today’s customers are super tech-savvy, and not just about buying.

The best way to calculate the ROI of an ESP migration


For the last month or so, we’ve been diving into ESP migrations. We’ve covered everything from the top questions to ask to determine if you need to move and how to do an email audit , to how to assess ESPs and to how to actually migrate.

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Next-Level Nurture Building Manual for B2B Marketers


Let’s be honest: 2020 was a tough year for lead nurturing. According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic.

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Website Forms 101: The Various Types, Where to Put them, and How to Make Them Effective

Benchmark Email

Website forms are essential for your inbound marketing strategy. Used strategically, they can turn a regular site visitor into a lead you can nurture and eventually convert to a customer.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Generate More Marketing Qualified Leads

Visitor Queue

Anyone is able to go out and get leads, it’s a relatively simple process for businesses. Anyone can go buy an email list or a service that gives them people to reach out to. The difficult part is getting a marketing qualified list of leads.

Connecting the Dots Between Email Marketing and Social Media Marketing


I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. To which I thought, can’t they both co-exist and integrate to perform better? .

5 Ways to Help Channel Partners Grow Amid Disruption


We have condensed our experience of over a decade of successful MDF campaign management to five proven ways to engage and delight channel partners while also proving the value of the channel marketing investments with strong business outcomes. Blogs

How Conversational Intelligence Data Improves Sales Conversions


We’re all looking for trusted data to drive our decisions. Sales and revenue leaders want to both see and understand how every action their team takes impacts the progress of a deal. But piecemeal glimpses into aspects of your business won’t cut it anymore.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

5 Lead Generation Tactics that Can Boost your Sales ROI


Lead generation is critical to your company’s performance and can be a powerful weapon to fuel your sales teams with what they need to sustain the lifeblood of your business.

5 Ways to Maximize a Manufacturer’s Marketing Funnel

Industrial Marketer

A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base.

5 SEO Success Stories to Inspire Your 2021 Strategy


Search engine optimization (SEO) may seem like a straightforward concept. You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right?

When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Buffer Social

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. What day are we taking off? How long will we continue this practice? Is everyone really working four-days a week or are some people working more?

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.