Marketing’s Evolving Accountability and The Future of Content Analytics
FEBRUARY 14, 2017
Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers are on the hook for a lot more than they ever were before, and Cintell , the premier persona-based marketing platform, understands this challenge firsthand. We sat down with Apparao Kari , Cintell’s founder and chief executive officer, to discuss the sales and marketing landscape, how it has changed, and how modern marketers are adapting to the climate.