Tue.Feb 14, 2017

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

How Empathy Will Grow Your Sales & Marketing Pipeline

Type A Communications

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean. read more. Customer Experience Marketing Sales Carla Johnson storytelling Type A Communications

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Trending Sources

Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing

Reachforce

Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky.

The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Going Global? A Video Marketing Strategy Is Your Key to Success

Content Standard

Thanks to digital advancements taking place all around the world, global strategies are more accessible than ever to enterprise and even mid-level brands.

Be Mine: A Brief History of Valentine's Day Marketing

Hubspot

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate.

There’s Never Been a Better Time to Launch Interactive Content (Here’s Why)

B2B Marketing Insider

Twenty years ago, settling in with the morning paper and a cup of coffee was part of most adults’ morning routines.

Paper 55

Surprise! It’s not about passion. Five lessons on building a huge personal brand

grow - Practical Marketing Solutions

By Mark Schaefer. I’m proud to announce the official launch of my sixth (and best) book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. At the end of this post, you can download a chapter for free!

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

4 Delicious Recipes to Sweeten up Your Marketing

Modern B2B Marketing

Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us.

Weekend Update: Should You Publish Every Day?

Contently

In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move.

Don’t Have a Super (Bowl) Budget? 5 Cost-Effective B2B Marketing Tactics

B2B Marketing Insider

The Super Bowl is the most important day of the year for football fans, followed closely by advertisers. The price tag this year for a 30-second ad spot was a staggering $5 million.

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The Good, the Bad, and the Ugly of Seasonal SEO

KoMarketing Associates

Oh Valentine’s day. The day of overbearing love, overpriced flowers, sappy cards, delicious chocolates, and my 15 th favorite day of the year. Valentine’s day is the day many people use as an opportunity to profess their love for one another. But it also presents a digital marketing opportunity for B2B organizations. I’m talking about seasonal SEO.

SERP 38

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]

Hubspot

For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram?

Interactive Content, Marketing Automation, and the Engagement Economy

SnapApp

With more than 90% of B2B marketers using content marketing as part of a larger inbound strategy, today’s marketing teams are finding that audiences are nearing a saturation point in regard to the amount of static content being sent their way.

Why Agencies Need to Take a More Modern Approach to Winning New Business

Hubspot

The times they are a changing.

How to Evaluate Demand Opportunities in 5 Steps

bizible

B2B marketers are always looking for ways to reach their target audience and drive more demand.

CPL 19

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

30% of Content Marketers Are Motivated by Ranking Higher in Search

KoMarketing Associates

Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines. When comparing B2B and B2C company content goals, B2B companies tend to favor lead generation more than B2C, while also focusing on brand awareness and search engine visibility.

THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts

chiefmartech

This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter.

Set up your email campaign: VerticalResponse’s new editor makes it easy

Vertical Response

Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides.

Social Media Monitoring

Lead Liaison

*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. . Today’s guest post comes from our friends over at the Salesforce Marketing Cloud.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Marketing’s Evolving Accountability and The Future of Content Analytics

HG Data

Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers are on the hook for a lot more than they ever were before, and Cintell , the premier persona-based marketing platform, understands this challenge firsthand. We sat down with Apparao Kari , Cintell’s founder and chief executive officer, to discuss the sales and marketing landscape, how it has changed, and how modern marketers are adapting to the climate.

In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister

Infer

This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer.

Valentine’s Day Gift

Ambal's Amusings

I have told the boys that I don’t need any gifts for birthday or Christmas or Valentines Day. So, they usually take me out to lunch or dinner or cook a meal… to spend time together. This Valentine’s Day, Adi surprised me by giving a Jawbone… it is some wearable gadget to lead a healthier lifestyle. Its lean … Continue reading Valentine’s Day Gift. Holidays/Festivals Life/Experiences Parenting/Growing up fitness gift

How to evaluate a B2B Inbound Marketing Agency

KEO Marketing

Before a B2B inbound marketing agency is hired, they should provide a long-term marketing plan to develop a steady and ongoing stream of qualified prospects coming to your website to request more information or contact a sales person.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Marketing’s Evolving Accountability and The Future of Content Analytics

HG Data

Marketing has evolved into a profession significantly more complex and far-reaching than what it was in its early days. Marketers are on the hook for a lot more than they ever were before, and Cintell , the premier persona-based marketing platform, understands this challenge firsthand. We sat down with Apparao Kari , Cintell’s founder and chief executive officer, to discuss the sales and marketing landscape, how it has changed, and how modern marketers are adapting to the climate.

Events as a Platform for Creativity and Innovation: Q&A with Charles Adler

Experience Marketing Insights

Technology, design thinking, and why we all need to travel more