Fri.Oct 22, 2021

The Cost & Importance of Small Business Insurance

Hubspot

No matter the industry, small businesses need to protect their work and assets. While small business insurance can seem like a burden, it’s an important part of doing business. But how much should you be paying for business insurance?

Safety and Authenticity: Keys to 21st Century Leadership Excellence

Biznology

T his edition’s collection reflects on cultivating psychological safety in our teams and larger organizations, so we can bring our best, authentic selves in service of each other and our customers/clients.

Ethics 104
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3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network

Content Marketing Institute

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes.

The IKEA effect and self-service advertising

Choozle

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. Where do you start? What should you take into consideration?

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

11 WooCommerce Blog Plugins to Engage Your Readers

Optinmonster

Are you looking for the best WooCommerce blog plugin to engage your readers? Plugins are one of the best things about having a WooCommerce store and blog. They allow you to constantly grow and improve your site.

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DivvyHQ vs. Contently: Comparing Content Marketing Platforms

DivvyHQ

For your enterprise content team to consistently create and publish content across multiple channels, you’re going to need the support of technology. With the right platform, you can be more organized, productive and efficient.

Free AI Content Optimization Tool by MarketMuse via @sejournal, @martinibuster

Search Engine Journal

Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers The post Free AI Content Optimization Tool by MarketMuse appeared first on Search Engine Journal. News SEO

Digital Marketing Careers at Content4Demand

Content4Demand

Content4Demand has grown and thrived for nearly a decade as a sister company to Demand Gen Report and now as a division of EmeraldX. We’re expanding our team to accommodate that growth and eager to meet marketing pros ready for the next step in their digital marketing careers.

Did YouTube Change Its Algorithm? No, It’s Seasonal Decline via @sejournal, @MattGSouthern

Search Engine Journal

Is your YouTube viewership down? You're not alone. It's normal for watch patterns to change around this time of year. The company explains why. The post Did YouTube Change Its Algorithm? No, It’s Seasonal Decline appeared first on Search Engine Journal. News YouTube

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly.

Multi-Channel B2B Lead Generation: 8 Steps to Success via @sejournal, @johnelincoln

Search Engine Journal

Building an effective B2B lead generation campaign isn't easy, but it's worth getting right. Here's how to set yours up in 8 proven steps. The post Multi-Channel B2B Lead Generation: 8 Steps to Success appeared first on Search Engine Journal. Digital Experience

New Movers: The Secret to Skyrocketing Solar Energy Sales

V12 Data

The solar energy industry is rapidly growing. Currently, there are more than 2 million solar energy systems installed in the U.S. According to solar energy growth projections, it’s estimated that there will be 4 million solar power systems in 2023.

10 Ingredients For A Successful Content Marketing Mix via @sejournal, @thatbberg

Search Engine Journal

Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. The post 10 Ingredients For A Successful Content Marketing Mix appeared first on Search Engine Journal. Content Marketing

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Humanizing Your Brand through Social Media: An Interview with Lauren Beane of Cisco

Brandpoint

Over the last few years, we’ve had to adapt our social media plans to fit the constantly changing social climate. We have grown so used to pivoting our plans that it’s easy to lose sight of the need for a consistent voice across all marketing channels, especially on social media.

How to Use Snapchat In Your Marketing Campaigns - Ep. 245 via @sejournal, @Juxtacognition

Search Engine Journal

Snapchat is more than a social network. It's a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features. The post How to Use Snapchat In Your Marketing Campaigns [Podcast] appeared first on Search Engine Journal. SEJ Show

4 Reasons To Invest in Sales Operations Now

Salesforce

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver.

Keyword Segmentation: Find Which Product Categories Rank Best via @sejournal, @gofishchris

Search Engine Journal

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. The post Keyword Segmentation: Find Which Product Categories Rank Best appeared first on Search Engine Journal.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

The Business Case For Data Privacy

The Customer

The concerns of CEOs over cyber-security and data privacy have accelerated due to the new ‘digital normal’ created by the pandemic.

Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay.

The IKEA effect and self-service advertising

Choozle

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. Where do you start? What should you take into consideration?

Email Intelligence: Know What Your Customers Want Right Now

TowerData

What if you had current information on the content a person is interested in and the products they are looking for? What if you had accurate and timely insight into an individual’s unique browsing behavior, preferences and purchase intent?

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Top 15 Email Marketing KPIs [Metrics and Formulas]

LeadSquared

Many companies try to gauge email marketing effectiveness purely on open and click-through rates. But there are a lot more data to analyze. Depending on your objectives, there are several metrics you should be measuring. Several organizations refuse to believe in the power of email marketing.

CTR 52

Sales coaching, learning, and enablement: Analyst firm names Seismic a Leader in latest report

Seismic

Seismic was named a Leader in the Aragon Globe for Sales Coaching and Learning, 2021. Lessonly by Seismic co-founders, Max Yoder and Conner Burt, share their thoughts on the latest analyst report and what to expect from the next wave of enablement. Hey everyone, how’s it going?

It takes a village to raise a child: ScanmarQED social project materialized

ScanmarQED

Social responsibility is one of our pillars at ScanmarQED. We find it important to contribute to the health and education of the young and less privileged. For this reason, we have been committed since 2016 to support the charity projects of the Rockids Foundation (www.rockids.org).

Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users via @sejournal, @mirandalmwrites

Search Engine Journal

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. The post Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users appeared first on Search Engine Journal. Facebook News

API 71

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

7 B2B Marketing Trends in 2022 – Winning Formulas to Adopt for Growth

Lake B2B

In recent years, B2B marketing has evolved to be more customer-centric. Marketers have been exploring new channels and tactics to better understand the buyer’s journey from start to finish.

CPA Marketing: How it Works & How to Build an Effective Strategy

SEMrush

We explore how CPA works, its many benefits, and how to build your own CPA strategy. Marketing

CPA 65

Why B2B Review Sites are Important — and Why Your Company’s Leadership Should Embrace Them

6sense

Brass tacks: Marketers and salespeople don’t have the kind of control over the buyer’s journey and sales process like they used to. B2B buyers are more empowered than ever.