Mon.May 13, 2019

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

Marketing Insider Group

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.

The Role of Email Marketing in an Omnichannel Strategy


Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions.

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3 Examples of Going From Ideation to Interactive and Visual Content


When it comes to brainstorming ideas for new content, it can be easy to focus on the “before.”. If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task.

8 Biggest Benefits of Using AI for Enterprise Marketers

Marketing Insider Group

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 Ways to Increase Customer Engagement

Modern Marketing

Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer.

More Trending

How Storytelling Can Enhance Authenticity For Purposeful Branding


Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.

How to Get Google Eyes for Your Content

Content Marketing Institute

Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals.

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Web Lead (Mis) Management: How to Excel in Biz Dev

BOP Design

At Bop Design, most of my day is spent working with clients on generating and nurturing leads from their B2B website so that they close more deals. The following are some best practices and habits to avoid when performing business development for your B2B company. . Qualify Quickly.

RFP 101

Six PR Lessons from Game of Thrones (*Spoiler Alerts*)

SmartBug Media

I’m generally not a fan of dark, gory television shows that are reminiscent of the medieval times. They are usually too ruthlessly violent and overly depressing for my taste.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

The Sales Manager’s Guide to Selecting a Data Provider


Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly.

How to Improve Marketing Qualified Lead Routing Results

B2B Lead Blog

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain.

17+ Best Free Stock Photo Sites to Check in 2019


(free) Best Stock Photo Sites: Fancycrave. Gratisography. ISO Republic. HubSpot. FreeRange. Startup Stock Photos. Burst. FoodiesFeed. Picography. iStock by Getty Images. Kaboom Pics. Little Visuals. LibreShot. Negative Space. paid) Best Stock Photo Sites (free): Adobe Stock.

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Why Brands are Turning to Spotify as the Next Big Social Platform


There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under the radar. Spotify!

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That


Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads.

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How AR Will Transform the Way We Use Our Smartphones


Currently, augmented reality might seem to be nothing more than a curious novelty. People walking around with their eyes glued to their phones in attempts to catch a Pokémon have probably been the most newsworthy application of this otherwise much more promising technology.

How to Use Ancient Design Thinking to Transform Your Business & Your Life


"Do what you love, and the rest will follow" always sounds good in theory, doesn't it?

Ask Your Sales Reps These 6 Questions to Develop Great Inbound Content

SmartBug Media

It is important that sales and marketing work together. Organizations with good alignment between sales and marketing teams achieve on average 20 percent revenue growth annually (companies with poor alignment see revenues decline by an average of 4 percent).

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

5 Professional Business Proposal Examples to Inspire Your Own


Throughout the buyer’s journey, content obviously plays a huge role during the beginning and middle stages. At the last stage of the buyer’s journey, though, it can be somewhat overlooked.

The Power of Personal Marketing for Financial Advisors

FMG Suite

Personal marketing is extraordinarily powerful for financial advisors, especially those in multi-advisor firms. While a company name, logo, and brand are powerful assets that should be guarded and developed, nothing beats the relationship developing nature of an advisor’s face and name. While marketing your firm’s services, you may have run up against this problem. Should you market your services as your company’s DBA and logo or should you use your own name and headshot?

Panasonic Reasserts Customer-Centric Philosophy


Panasonic Marketing Middle East & Africa (PMMAF) continues to insist on a customer-centric philosophy.

Sendoso Interview: Using Tech Insights & Direct Mail to Drive Engagement

HG Data

We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into your outreach, how to implement such a program efficiently, and what type of response rates you can expect to see. Read our interview below to learn what he had to say. Why should companies think about adding direct mail to their sales and marketing outreach?

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

ABM & Ecommerce: How The Two Are Changing Business Right Now


Standard broad-range marketing tends to leave a disconnect between the marketing team (tasked with driving initial interest) and the sales team (tasked with turning that interest into conversions).

5 Compelling Reasons Why Agencies Should Be Open About Their Use of Freelancers


Many agencies routinely turn to freelancers when they need some additional help on a project. They may need someone to write website copy, design an eye-catching logo, do voice-over work for an animation, or something else.

ATAK’s Work at ISA Sign Expo 2019

ATAK Interactive

Last month, the International Sign Association (ISA) hosted the Sign Expo 2019. This year’s annual event had record-breaking attendance with over 20,000 attendees and almost 600 vendors. Our client, Nova Polymers , attended and sponsored the annual event, where we were happy to design an array of materials for the show. Starting with the booth, we visualized Nova Polymers commitment to innovation as a leading voice in ADA signage by producing an elegant, accessible black and white backdrop.

3 Examples of Going From Ideation to Interactive and Visual Content


When it comes to brainstorming ideas for new content, it can be easy to focus on the “before.”. If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

How Often Does Google Update Its Algorithm?


Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day.

Unique Video Marketing Ideas For June 2019


Here at Magisto we want to take the guess work out of creating content. We’re here to provide a fountain of inspiration to get your creative juices flowing and the tools you need to make it happen. Enter: Unique Video Marketing Ideas For June 2019. Take Advantage of Our NEW Summer Templates.

4 New Ways to Use Data in Email


The email marketing campaign's archnemesis is the delete button, so companies knock themselves out to grab consumers' attention before they reach for that convenient escape button in the corner.