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Google lets advertisers opt out of Search Partner Network amid Adalytics claims

Martech

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Media buyers reportedly have until 1 March 2023 to opt out PMax campaigns. Such websites included Breitbart.com –- a site the company had specifically added to its account-level domain exclusion list (i.e. Get MarTech!

Opt-out 108
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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Here’s why it’s advantageous to include a clear way to opt out or unsubscribe: 1. Make your customer-focus clear.

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Adopting consent-based analytics for long-term marketing success

Martech

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. From WordPress to Shopify, there’s a solution out there for you. Apart from the EU, various privacy laws in the U.S.,

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

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Chrome’s IP address protection initiative presents new challenges for marketers

Martech

Initially this will be an opt-in feature like Apple’s Ask App Not to Track. “This is rolling out to Chrome. The spirit of using proxy IP’s for increased privacy is in the right direction as long as it is focused on the bad actor domains tracking IP’s. IP address protection is nothing new. Google is moving fast.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

1) No unsubscribe button According to the Spam Act 2003, you must provide an easy way for subscribers to opt-out of your email communications. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

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Google SGE a top threat to brand and product search terms, study finds

Martech

Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. Question-and-answer site Quora finished “in the top 20 performing generative domains in 11 of 15 categories,” according to Authoritas. unique domains were featured per answer. Why we care. Get MarTech!

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