Moz

MAY 26, 2020

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. What about E-A-T?

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Martech

OCTOBER 30, 2023

Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. Typically, your IP address will be associated with a domain name or a subdomain through the DNS.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

seo.co

NOVEMBER 18, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. Impression.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

seo.co

FEBRUARY 10, 2022

404 errors indicate a previously existing, indexed page that is currently not available, which means your site is unreliable or your sitemap is inaccurate. If a page is inaccessible but still has an indexed URL, it will produce a 404 error upon being accessed. Sometimes, a page may be down merely due to a technical issue.

Marketing Websites 97

Marketing Websites Landing Pages Lead Scoring Lead Ranking 97

Optinmonster

APRIL 18, 2022

Are you looking for the best way to redirect visitors on your website? In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. Redirection is an important part of maintaining SEO on your WordPress website. Otherwise, visitors and search engines will see a 404 Page not found error.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Webbiquity

JUNE 5, 2019

Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Domain visibility and tracking. Sort Keywords by Topic.

SEO 159

SEO Tools Paid Search Agency API 159

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Adobe Experience Cloud Blog

DECEMBER 13, 2017

Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. That’s huge!

Marketing Automation Services 133

Marketing Automation Services Google Landing Pages Work Management 133

Oktopost

NOVEMBER 30, 2023

Offering comprehensive insights such as visitor numbers, geographic locations, popular pages, and traffic sources, Google Analytics empowers marketers to make informed decisions for optimizing their online presence. Then, this colleague proceeds to click through to your website and read your blog.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Sharpspring

SEPTEMBER 9, 2022

What role does your small business’s website serve? A page that comes up when someone Googles your name? What exactly do SMB websites need to include in order to best help boost your business? We’ve divided them into the two gold standards for successful websites: clear brand identity and ease of use. A 24/7 salesperson?

SMB 63

SMB Marketing Websites Domain Lead Scoring 63

Optinmonster

APRIL 23, 2020

A Secure and Accessible Website. Page Speed (Including Mobile Page Speed). Domain Age, URL, and Authority. Recommended Resource: Need more website traffic? As you may know, SEO stands for search engine optimization , which simply means making the web pages more likely to get ranked on a search engine.

Lead Scoring 140

Lead Scoring Lead Ranking SEO Keywords 140

Ontraport

MARCH 1, 2021

You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — Email Content + Promoted Domains. Content + Promoted Domains. Figure out ways to talk about your subject without suspicious language in your emails… and keep that stuff on your website instead.

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

SnapApp

NOVEMBER 28, 2016

When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. The page is still hosted by SnapApp so the process remains as simple as it is now.

Domain 48

Domain Landing Pages Lead Scoring Lead Ranking 48

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Here are five aspects to consider when deciding which pages to reoptimize. Page one is where you need to be to get found in search.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

KoMarketing Associates

MAY 13, 2020

For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets. Featured snippets allow smaller websites and organizations to compete for that essential search real estate.

Features 165

Features Google B2B Marketing Top of Funnel 165

Huptech Web

FEBRUARY 10, 2023

Many eCommerce businesses that have built their website are not built on Shopify and may stay behind their competitors who already have used Shopify. You can manage many redirects by importing and exporting on the URL Redirects page. Find out more about URL redirects. Find out more about URL redirects.

eCommerce 52

eCommerce CMS Development Domain Work Management 52

seo.co

JULY 6, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Yet, it’s the fine-tuning after the website launches that separates the pack leaders from the masses. Make sure you’re avoiding these common web design mistakes marketing departments commit after revamping their websites. Click-through rates and page views.

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In the end, we will share some of the best off-page SEO techniques with you. Table of content: What Is Off-Page SEO? Why Is Off-Page SEO Important?

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

CoSchedule

AUGUST 4, 2022

However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). Website URL. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. Improving the on-page SEO. SEO is a long-term game.

Traffic 62

Traffic Tactics Optimization Organization 62

ATAK Interactive

JULY 29, 2019

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Configuring Page Titles and Product Descriptions. You don’t need any development skills to optimize your Magento page title. Optimizing Product URLs.

CMS Development 78

CMS Development eCommerce Domain SEO 78

Hubspot

MAY 30, 2019

Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages. Attaching un-engaging landing pages -- or a homepage that generates no leads -- to the campaign. Step 2: Identify Your Landing Pages.

PPC 101

PPC Template Work Management Marketing Management 101

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. If you’re concerned your website is experiencing keyword cannibalization, don’t panic. If you’re concerned your website is experiencing keyword cannibalization, don’t panic. A guide to keyword cannibalization.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Featured snippets appear on page one of Google and often describe a difficult or technical concept in a simplistic way.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Ontraport

FEBRUARY 12, 2020

Custom landing pages/custom domain. Sending offline traffic to a custom landing page or custom domain is one of the best and most used methods for tracking offline campaigns. It’s important to use a “ noindex meta tag ” on these custom landing pages so that they’re not visible to search engines.

Campaigns 59

Campaigns CPA Cost per Acquisition Domain 59

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

BenchmarkONE

MAY 13, 2020

The right landing page can make all the difference. Among B2B companies, 68% use strategic landing pages to acquire new leads , with more landing pages directly correlating to more conversions. Our new Landing Page Builder makes it easier than ever to create landing pages.

Landing Pages 70

Landing Pages Work Management Marketing Automation Services Ad Building 70

ClearVoice

FEBRUARY 17, 2021

A microsite is a branded web page or small set of pages that is a standalone (i.e., separate from a main company URL) and is meant to serve a specific campaign, brand or product. Difference between a microsite and a landing page. A landing page lives on the main website domain.

Microsite 98

Microsite Landing Pages Case Studies Buzz 98

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Circle Studio

JUNE 6, 2019

If you’ve been involved in a website project before, you know how nerve-racking it can be to finally give the go-ahead to “flip the switch” from the old website to the new one. Your web development partner will have a pre-launch and a post-launch website checklist of their own, but you and your team have an important to-do list, too.

Marketing Websites 118

Marketing Websites Marketing Automation Services Marketing Analytics Tools Eye-Tracking 118

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. Setting up owners, users, and permissions.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

JANUARY 26, 2021

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. For this study, Eric Enge , Principal at Perficient, Search Engine Land author , and well-known SEO SME, led the investigation.

Studies 66

Studies Domain SME PageRank 66

ConvertKit

MAY 14, 2021

We think one spot rises above the rest, though—your own website. Creators across every niche are already selling ebooks on their website, and you can get yours set up in ten minutes. Instead, creators should sell ebooks on their website. More money lands in your pocket. 5 creators selling ebooks on their website.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Conductor

MARCH 9, 2022

While there are passionate arguments for and against LSI as a ranking factor among SEO professionals, no matter where you land, incorporating semantically related keywords throughout your content is still a best practice. Using Explorer , you can do keyword research around a topic, a page, a subfolder, or even an entire domain/subdomain.

Keywords 98

Keywords SEO Google SERP 98