Kevin Indig

JULY 3, 2023

Google’s documentation is clunky. Before putting pen to paper, get clarity about the situation, problem, and solution. Then, ask yourself what important questions need to be answered and cover them in the FAQ section of the narrative. The FAQ answers questions that came up anywhere along the first three steps.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Biznology

MARCH 6, 2020

Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step. FAQs and sales messaging documents already contain information that can be better explained visually. How can you make a bunch of new videos PDQ. Try agile video production.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

nDash

APRIL 30, 2021

Do you worry your documents don’t contain 100% unique content? Plagiarism Checker is a free tool that detects plagiarized content within your documents. You can copy and paste texts into the blank box or upload a document. You can copy and paste texts into the blank box or upload a document. Plagiarism Checker.

Budget Programs 98

Budget Programs Tools Work Management High Quality Lead 98

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. To do this, head to Documents in Boss Mode (find it in Templates ). Generate FAQs. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers.

Marketing AI 88

Marketing AI AIDA Marketing Analytics Tools Template 88

Marketing Insider Group

APRIL 8, 2015

A majority of companies still don’t implement a documented content strategy, which makes it all the more difficult to keep track of goals and achievements in an orderly way and make better decisions for the future. and of course, FAQs. Useful metrics there were call deflection once more, as well as the standard likes, shares, etc.

Content Marketing 100

Content Marketing Business Eye-Tracking Content 100

Hubspot

JUNE 27, 2014

The old school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Whitepapers are the academic papers of marketing content. Readers expect a high degree of expertise backed by solid research that is fully documented by references. A product pitch.

FAQ 28

FAQ Buying Cycle Comparison Paid Search Agency 28

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

to work alongside a five-member client services team to tear apart the 1,000 page ruling; we published a paper within 48 hours. The April webcast reviewed the regulation, compared the proposed rule to the final, discussed industry impacts and reactions, next steps and FAQs. We also scheduled interviews beginning at 11 a.m.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Bluetext

MAY 5, 2023

Document your communication plan via a spreadsheet to ensure your tactics are on track from a timing and budget standpoint. Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc.

Activities 26

Activities Tactics Brand Identity Branding 26

Adobe Experience Cloud Blog

MAY 11, 2010

If you’re looking for a good primer, I suggest you check out the Email FAQ. MAAWG includes data-heavy published documents and the MAAWG Email Metrics program, a quarterly compilation of aggregated data from MAAWG member ISPs, email providers and network operators.

Deliverability 48

Deliverability Resources FAQ Aggregators 48

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. So we are doing everything we can to help marketers just like you to navigate the change.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive. Each persons files should be set up the way they would set up their personal filing cabinet if the documents were all hard-copy.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. Know-How Harvesting: Create separate Public and Private My Documents and e-mail folders on each employees hard drive. Each persons files should be set up the way they would set up their personal filing cabinet if the documents were all hard-copy.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Moz

JANUARY 22, 2019

For example, “Document capture e-book A” or “free trial subscription B.” Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers. White Paper FAQs.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). formal training, documentation, schooling, etc. I hope that this white paper has provided some starting points for that work. White Papers. Student FAQ.

Work Management 100

Work Management Research Verticals Press 100

Marketing Insider Group

JULY 7, 2020

White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems. Documents and videos that demonstrate troubleshooting, too, can help build customer loyalty. Big mistake.

Custom Publishing 293

Custom Publishing Content Comparison B2B Sales 293

Buzz Marketing for Technology

JUNE 19, 2008

In the institutions organizational documentation, is there a clear and integral relationship between those responsible for electronically offered programs and the mainstream academic structure? Is there a well-designed FAQ (Frequently Asked Questions) service, online and/or by phone menu or on-demand fax? Curriculum and Instruction.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

BOP Design

APRIL 24, 2023

White papers – Drafting a white paper from scratch can be a daunting task, but there is the opportunity to craft a white paper from other existing content. Do you have helpful case studies that document how clients have implemented your system or service? Both of these can be turned into sought-after white papers.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

ClearVoice

OCTOBER 10, 2022

White papers. These experts will help you craft high-level pieces such as informative guides, white papers, and industry reports related to those subtopics. According to Semrush, 78% of successful marketers had a documented content strategy. B2B content outsourcing FAQs. How-to” guides. Comparison posts. Infographics.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

Valasys

JUNE 30, 2023

Turnitin is a text-matching software that works by ‘matching’ the text submitted against its database containing an archive of internet documents, internet data, and a repository of submitted papers, periodicals, journals, and publications. FAQs Can you outsmart Turnitin? How do Turnitin and ChatGPT work?

Internet Marketing 52

Internet Marketing Training Paper Education 52

WebMarketCentral

FEBRUARY 4, 2008

Wilson Web marketing expert Ralph Wilson provides a 12-step guide to developing an effective website in this 32-page paper. If you decide to outsource the project, you'll want to share a copy of your marked-up copy of this document with your website designer."

Design 20

Design Marketing Websites SEM Best Practices 20

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Optimizing FAQ’s and product support information can provide answers to customers before they call support.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Seismic

MAY 11, 2022

Persona Documents. A persona document is a breakdown of a semi-fictional character that represents a typical customer. Product Documents. Product documents help salespeople understand exactly what they sell and outline specific benefits for buyers based on their pain points and challenges. White Papers.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Convert

MARCH 21, 2023

Another example is when scroll maps show that 80% or more of your visitors engage with the FAQs on your product pages. Meanwhile, another paper released data showing that there’s a strong relationship between gaze position and cursor position. In which case you may want to incorporate those answers into the copy along the funnel.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

accelerate agency

APRIL 11, 2023

PandaDoc PandaDoc is a document workflow solution that makes creating, collaborating on, sharing, and signing business-critical documents quick and easy. Various features like Jira product and issue tracking, document collaboration, and Trello boards for task management equip teams with the right tools to succeed in business.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52