Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Launch Marketing

OCTOBER 25, 2023

Create a Tracking Document to Get Organized Getting organized is the first thing you should do before repurposing content. This includes blogs, webinars, white papers, articles, presentations, eBooks and infographics. For example, a blog could become an infographic, a white paper could become an article series and so on.

Lead Scoring 124

Lead Scoring Lead Ranking Generation Leads 124

ClearVoice

APRIL 18, 2022

To woo business decision-makers, a dozen blog posts won’t cut it. That’s why seasoned marketers use white papers because they do such a swell job at convincing decision-makers. Sure, white papers might be more challenging to produce than articles or social media posts. What is a white paper? Other white papers.

Paper 40

Paper Top of Funnel Planning Business 40

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Brian Dean’s blogging strategy provides a convincing if somewhat extreme example of this.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. 2) Target Audience Personas. 4) Content Creation Process. 4) Content Creation Process.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

BuzzSumo

DECEMBER 17, 2020

Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

ClearVoice

MAY 23, 2024

.” – Hubspot Brand Journalist Content Projects: Brand storytelling campaigns Customer success stories Behind-the-scenes content Thought leadership pieces Community engagement initiatives Brand magazines and publications The Blog Writer Blog writers excel at creating informative and engaging content that drives conversions.

Copywriting 52

Copywriting Thought Leadership Content Storytelling 52

Webbiquity

JANUARY 15, 2019

It’s not uncommon for small businesses to still use outdated, unwieldy filing cabinets for storing paper documents like invoices, contracts, and receipts. Documents in the cloud can be edited and shared on the go via a mobile device, eliminating the need to physically pass paper documents around the office.

Small Business Marketing 249

Small Business Marketing Enterprise Management Tips Business 249

WriteSpark

AUGUST 12, 2009

Every time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" Does this mean I think white papers are no longer effective as marketing documents? Continue reading this post on my Copywriting That Sells High Tech blog. No, not at all.

Paper 120

Paper Copywriting Marketing Prospects Effectiveness 120

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

SEPTEMBER 27, 2022

Creating blog ideas and social media content can be overwhelming and time-consuming. You can use a paper planner to contain your ideas, an online calendar, or project management software like ClickUp or Asana. Using different blog format types, you can develop a list of content ideas that you can edit and use repeatedly.

Work Management 59

Work Management Marketing Management Content Opinions 59

Webbiquity

OCTOBER 17, 2017

Here’s a partial list to spur thoughts: White papers. Blog posts. Document Your Strategy. ” So having a documented strategy is important to content marketing success, but how does it help with productivity? With a documented strategy, you’ll spend less time producing unnecessary or redundant content.

Product 235

Product Content Marketing Work Management Paid Search Agency 235

Trade Press Services Newsletter

JANUARY 4, 2023

If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. It’s also critical to accurately track your progress.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100

Trade Press Services Newsletter

JULY 6, 2023

Your resume should be a living, breathing document that showcases your accomplishments and brings your story to life. Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry.

Personalization 130

Personalization Tips Brand Identity Branding 130

Tomorrow People

NOVEMBER 22, 2019

Consider using: Blog posts. 43% of all marketers generated at least 1 customer from a blog.”. Typically consideration content takes the form of: White papers. Just like awareness content, consideration documents are supposed to inform, rather than explicitly sell. Online presentations. Infographics. Extended articles.

Lead Gen 177

Lead Gen Marketing Qualified Leads Jigsaw Leads 177

Convert

MARCH 8, 2022

For example, if your goal is to get more visits to your blog, you can add it to the main navigation menu. Are folks more inclined to visit the blog when they see it on the main menu than when it’s tucked away in the footer ? Why risk it when you can test? (—More on that later in the blog. Keep reading!—).

Lead Ranking 52

Lead Ranking Paper Practices Lead Scoring 52

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. A blog style guide, of course. A style guide is exactly what it sounds like: a guide for how you’ll style a written or typed document. The Writerly Stuff.

Personalization 75

Personalization Guidelines Template Rules 75

Webbiquity

MAY 11, 2017

Here are a dozen tools worth evaluating that cover business functions ranging from the common—word processing, spreadsheets, and business operations—to specific processes such as accepting online payments, shipping, package tracking, online fax and document management, copyright protection, and crowdfunding. ” — StoreYa Blog.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Marketing Management Software 214

Biznology

SEPTEMBER 6, 2017

Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships. Different viewers may value different results (e.g.,

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. The outline should be casual yet informative, formatted for editing in a Word document. of CMOs stated that they would use generative AI to create blogs, and 62.2% You are a data analyst.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Webbiquity

AUGUST 29, 2019

Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right. Guest post by Samantha Waites.

Business 172

Business Paper Marketing Proposals Design 172

Biznology

JANUARY 18, 2013

If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. Traditional knowledge has been an accident of paper.

Paper 80

Paper Business Broadcasting Advertising Mediums 80

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Optinmonster

FEBRUARY 15, 2024

Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. And if you don’t have any blog posts yet, sit back and let Beacon’s AI Copywriter write your lead magnet for you! And if you don’t have any blog posts yet, sit back and let Beacon’s AI Copywriter write your lead magnet for you!

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Salesforce Marketing Cloud

MARCH 20, 2024

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Further, lack of documentation about collection methods can make it hard for users to dig in and analyze the data correctly. So, where is your AI data coming from?

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Today, the outputs of ChatGPT are impressive in documentation areas. Writing point-of-view papers.

Marketing AI 114

Marketing AI User-Generated Content Training Press 114

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Marketing Management SME 100