The Forgetful Person's Guide to Staying Organized at Work


In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Without any sort of organization, it''s entirely too easy to forget that I got an email that fell into one of those buckets. tabs to make this work.).

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization


One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. When You Need to Stay Organized.

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6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy


Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning.

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors.

4 Helpful Tools for Organizing Your Social Media Calendar


And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. 4 Helpful Tools for Organizing Your Social Media Calendar.

56 Reasons Why Content Marketing Works

Marketing Insider Group

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. 80% of B2B marketers who have a documented content strategy are creating more content than they did one year ago. Marketers work in very small teams: 81% of all content teams contain fewer than six people.

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How to Bring Your Marketo Organization into a Multi-Touch Attribution World


There are a lot of things to consider, like when it’s the right time to implement attribution or what attribution model is best for your company , so it’s easy to continue working and doing things the way they’ve always been done, with no consideration given to new technology.

Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox


Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. 11 Tools for Organizing Your Inbox. Read this blog post to learn more about how it works.

Important Lessons for Working with Channel Partners

Great B2B Marketing

It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. Some organizations have solved this problem by supplementing their partner sales reps with partner enablement specialists, whose job is to work closely with each new partner to do whatever it takes to bring in the first few deals.

How to Communicate Effectively at Work With Your Boss


I asked Kranz if he prefers the bottom line to be in numerical or qualitative data, and if he prefers to hear about the bottom line or have a document or graph to guide the information. If you bring these talking points to the table, you'll be organized, and your plan will be well spoken for.

How to Keep Your Computer's Desktop Clean & Organized: 7 Helpful Tips


You know what I'm talking about -- all those forgotten documents and miscellaneous screenshots that have been slowly taking over your screen for weeks and months. 7 Tips for Keeping Your Computer's Desktop Clean & Organized. Want to take your folder organization a step further?

35 Marketing Tips to Make Your Work Day More Productive


We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. . Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. .

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Everything you need to know about user guides and manuals


Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory. Always organize your text with this in mind and divide it with distinctly written headings and section titles.

How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture


How to Avoid Burnout at Work. We’re stepping up our manager training, and we’re working on trainings to support them with their teams,” she explains. That way, you’re working to manage her workload in a way that prevents burnout.

The holistic challenge of information in business optimization


Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments.

3 Steps to Embed Your Buyer Personas into the Fabric of Your Organization


In order to be successful, the information you’ve worked so hard to research and create must have a broad, company-wide reach. Depending on the size or your organization, this can be a big task… or a gigantic one.

Fast Talk and Funny Names: How Pharma Marketing Is Working to Repair Brand Trust

Content Standard

With other industries that made the switch, it wasn’t unusual for brands to work with agencies for expertise out of the gate and then slowly reach a measure of equilibrium where some content is made in-house, with the agency pulling weight to keep steady growth happening.

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7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost


If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. An organization’s internal teams also gain a lot of great information through passive listening on social media, and via active listening through customer service.

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What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in.

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Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy


Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers. In fact, astoundingly I was one of the central repositories of institutional memory about how to master simplification—an external consultant who had not worked with the firm for a number of years!”

Knowledge work as craft work

Buzz Marketing for Technology

Knowledge work as craft work. Knowledge work takes us back to a world of craft work practices. The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. Recent flaps over plagiarism by both students and professionals are a concrete reminder that the goal of knowledge work is the creation of new results. The importance of visibility in craft work.

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Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You

Marketing Action

Depending on the size of your organization, this process may be highly impractical. The most efficient business intelligence solutions integrate with the other vital applications you use in your organization.

The One Day Business Plan Worksheet

Puzzle Marketer

This site offers documents both free and through their monthly payment plan. I discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet. 2) The One Day Business Plan Worksheet is a great document. It also provides an excellent first step to getting your thoughts organized — a suitable road map for a more comprehensive plan.

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A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

Informed by research and validated by years of experience and analytics , this is a process that works. As new ideas arise, think about how they fit the scope of work. You can always plan a second phase of work to incorporate new features. Scope creep, and the unrealistic expectations that fuel it, hurt not only the web agency who often end up paying for it, but your organization, too. Nor, of course, was it listed in the signed scope of work.

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How Marketers Can Use Evernote to Organize and Simplify Their Lives


I, too, have gone through my fair share of tools to organize my work, but the tool I find myself continuing to go back to is the free app, Evernote. or at least more organized. Again, you can share these resources with others on your team working on the same types of projects.

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Why PowerPoint rules the business world

Buzz Marketing for Technology

In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. The same document that is used to present information in a meeting or conference, can, with little or no modification, be emailed as a document or shared online, retaining much of its meaning. PowerPoint documents can be scanned and understood more rapidly than text documents. We need an ABC book of visual language (a project I am working on ).

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Best Practices for Marketing and Sales Alignment: Working Through the Funnel-Part I

Marketing Action

In a recent webinar, Pete Gracey, co-founder & president of AG Salesworks joined Act-On CMO Atri Chatterjee to discuss Best Practices for Marketing & Sales Alignment: Working Through the Funnel. Multimedia content tracks at a much higher rate than a simple content document.

5 Critical Roles that Need SEO Skills


In agile, the product owner sets the priorities for development and validates the work for the stakeholders. ” It goes without saying that SEO must be a priority for the product owner if the results of the work are optimized for search. Design is how it works.”

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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year


The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. It was just the very first version of a constantly expanding, growing, changing, and living collection of documents.

Squirrels, long working hours, and social technologies


You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. Several of us are working longer hours, taking work home and shrinking our weekends. I would guess that we are not even that lucky in our work lives.

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Why Your Fund Marketing Strategy Isn’t Working

Marketing Craftmanship

Some businesses succeed financially in spite of a poisonous or opaque internal culture, but never reach their full potential because the people who work there are not truly engaged. Working ON the Business …Most business owners are so focused on working AT the businesses (i.e.,

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Plato, the Allegory of the Cave, and the digital enterprise, part 1


When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital paradise.

Google is a lying liar that lies


Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. I’m going to get a lot of blowback for this.

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Google+ on its Third Birthday


So, while I will still be associated with search results whenever they’re my work, my face will no longer draw your eye. The same thing goes for every one of the mobile apps I use every day to document my life. I have been covering Google Plus since its inception three years ago.

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Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

Marketing teams start an SEO program with the highest of expectations only to realize that while they were ready, the rest of the organization wasn’t. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Let’s take a look at how this can be done within your organization: Identify the Necessary Departments. No one likes extra work and no one likes to be told what to do.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)


Taking the necessary time to organize your. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. Where will the document be published? Working with Writers elance finding a freelance writer freelance copywriter freelance websites

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Domain name registration strategy


Like the title of a house or car, the entire history of the domain name is documented, including owners, entities, contact information, server information, and transactional history.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Framework and Matrix: The Five Ways Companies Organize for Social Business by Web Strategy by Jeremiah Owyang.

10 Signals That Your Project Needs a Professional Copywriter


In an ideal world, you would use a professional writer for every marketing or public relations document produced by your company. The document is targeted to prospects, customers, resellers, or another external audience.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

What Do We Need to Teach About Knowledge Work? Series Number : 060925-1--> Keywords : knowledge work, teaching, pedagogy. Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries.

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