Zoominfo
FEBRUARY 22, 2023
Tribunal appeals are important as it allows the ICO’s rulings to be challenged to ensure their interpretation of the law is aligned with both the interests of industry and the expectations of the data subjects the law is designed to protect. What does this ruling mean for businesses? The Tribunal found that Experian failed to notify 5.3
Zoominfo
AUGUST 30, 2022
Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. What is the ePrivacy Directive?
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Zoominfo
JANUARY 12, 2023
It requires any organization operating in the UK to have a lawful basis for processing personal data. You can send electronic mail or make live direct marketing calls to businesses with a legitimate interest in your offer, product, or service. UK GDPR The EU’s GDPR is the global standard for data privacy.
Zoominfo
OCTOBER 13, 2023
Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country.
Zoominfo
OCTOBER 13, 2021
Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. How do you determine gift value?
PureB2B
MAY 30, 2022
This year, the EU will officially implement GDPR, a game-changing piece of legislation that is going to rewrite the rules of using customer data. Businesses not compliant with the rule by that date could face substantial fines (up to €20,000,000 or 4% of global turnover, whichever is the larger). First of all, What Is GDPR?
KoMarketing Associates
AUGUST 2, 2018
Foregoing the planning phase will regularly cost a brand later in the process or, worse, in the results of the campaign. By giving themselves such a short runway, they’ve essentially ruled out the possibility to do anything innovative or creative. There’s a big opportunity there to streamline the review process and save time.”.
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