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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. Yahoo’s rules are expected to be similar.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Empower your people – and your processes – to move faster Nothing kills relevance faster than an approval process that can take days (or weeks!) The post 5 Marketing Rules to Follow in 2024 From Top-Tier Brands appeared first on Convince & Convert. to get through. Want even more inspiration?

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Why can’t AI content generators just follow the rules?

Martech

Business email address Subscribe Processing. The post Why can’t AI content generators just follow the rules? Giving credit where credit is due has always been right, no matter what the situation…or technology. Get MarTech! In your inbox. appeared first on MarTech.

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6 Helpful Rules for Marketers Who Work with Freelancers

Contently

But there’s definitely a learning curve to adding freelancers into your editorial workflow, so remember these six rules for working with freelancers in the most streamlined and efficient way possible: 1. Thorough project briefs prevent too much back-and-forth, shorten the process, and save money for both parties.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

Beyond the tactical basics, here are three golden rules for optimizing the customer support end of your brand’s customer experience. Implement Sensible Policies and Processes. Keeping these best practices and golden rules of customer service in mind can help you attract and retain both talented CSRs and good customers.

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10 rules for successful metaverse marketing

Martech

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Ten rules of the road for metaverse marketing. What are the community norms, rules and regulations? Use the design thinking process. I checked my watch, and it was only 7 p.m., 3) Ideate.

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EU’s ruling against Facebook a big blow to first-party data usage

Martech

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. Business email address Subscribe Processing. What it means. What’s next.

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