Trending Sources

Successful SNS’s should be modeled on the college campus


reddit is a case study for this: start small, grow organically, and allow your members to find themselves. This organic revolution has proven its success online time and time again. The future of Social Network Services (SNS) can be discovered on High School and College campuses.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010


As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. Digg this!

Best SEO Guides, Tips and Resources of 2010


Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. With Bing now accounting for roughly 30% of organic search in the U.S., Digg this!

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. initiatives in the organization?

11 of the Best Slack Apps & Integrations to Try


But the process of saving screenshots, annotating them, and sharing them with your team doesn't have to be so manual. Discover great web content curated by Digg. Their algorithms process all of these links in real time (about 7.5 digg”).

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Digg this!

The Rapid eLearning Blog

Buzz Marketing for Technology

I think they represent many of the uses of rapid elearning software and demonstrate the value the tools bring to their organizations. Because they control the production process, they can make changes on the fly. Rapid elearning is all about automating the elearning production process.

5 Ways BIG Data Can Be A BIG Deal for B2B


“Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.”. 5 Simple Ways To Make Big Data Really Work For Your B2B Organization: 1.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Digg this! Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Best Website Design Guides and Tips of 2010


Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Digg this! Website design standards continue to evolve and grow more sophisticated.

5 Event Planning Tips…Even If You’re Not An Event Planner

Modern Marketing

Many organizations don’t have a dedicated point-person for event marketing. Here are some handy tips to help you from planning process through the big day. The invitation to your event is one of the most important aspects of the entire planning process. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.” How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

How to Structure a Marketing Operations Team

Modern Marketing

by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Eloqua’s Director of Customer Success, Jocelyn Brown , has worked with many organizations to help them find answers.

Blogger outreach is more PR than social media


At the end of each interval, the organizer rings a bell, clinks a glass, or blows a whistle to signal the participants to move on to the next date. At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to.

3 Lead Management Questions Sales will Ask Marketing

Modern Marketing

by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. A healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Even a great lead management process will be questioned.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. She shows how to identify and emulate organizations that are “truly social.&#.

Best Content Marketing Guides, Tips and Tactics of 2010


It enhances your organization’s image (e.g., What different types of content should you develop for different types of buyers and the various stages of the buying process? Digg this! How many times have you heard the expression “content is king?&#

7 Steps to Becoming a World-Class Real-Time Marketer


Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon?

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles.

77 Blogging Stats to Improve Your Blogging Strategy


Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. At the same time, 15% of users prefer Digg, reddit or Slashdot for such purposes.

The Fifth P of the Marketing Mix

Modern Marketing

For example, in many organizations, sales frequently turn to outdated content because it’s comfortable. During yesterday’s sales enablement session at the Sirius Decisions Summit , Kopec discussed the need for fresh, timely content and for this content to align with the customer’s buying process. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion.

Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010.

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Book Review: SNAP Selling


That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Digg this!

Web Wise on the Sales Side


a North American consulting organization focused on improving sales management functions within growing and transitional organizations. For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. Digg this!

My social media marketing posts from 2011


In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

Best Web Presence Optimization Guides and Tips of 2010


Sally Falkow reports research on new influences in the B2B buying process (e.g., an instance of less-than-optimal product or service delivery; no organization or person is perfect) or maybe not (e.g. Digg this!

16 Experts Answer, “What makes a great infographic?”

Modern Marketing

I think a great infographic is an imbalanced equation: the amount of information conveyed is disproportionate to the time it takes the viewer to process it. < It brings a common-sense order to what could easily be rendered confusing and changes organically in response to the dynamics of the content it is based upon. by Joe Chernov | Tweet this Since agreeing to speak about infographics at Content Marketing World , the question “What makes a great infographic?”

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How Social Media Changed the Sales Cycle into the Buying Cycle


Then sales people would contact the prospects and use a “consultative&# sales process. But processes didn’t really change much; marketers still spent a lot of time producing brochures and spec sheets, only now there were more often delivered in PDF form than printed.

Five Expert Copywriting Tips


Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. Digg this!

Rules 18

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Pipes as part of your OPML to algorithmically pre-process a bunch of feeds. I am actually in the process of proposing a class like this at the local JC (I would like to teach it even). ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe.

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How to Beat the S&P 500

Modern Marketing

We’ve done extensive research in answering the question, and the result is pretty simple: These companies invest in tools and processes that help them more accurately predict future revenue growth from today’s marketing and sales data.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Digg this!

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Three Takeaways There’s a lot to be excited about if you’re a B2B social media marketer, because we’re just starting to realize how powerful social media can really be for enterprise organizations.

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2011 B2B Marketing Trends


As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process.

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

They will not sell the value of social media in the organization and get the budget and resources necessary to be successful. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Digg - Digg is a social news website that allows members to submit and vote for articles.

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“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware. Some marketing organizations try to go it alone.

Follow the Yellow Brick Road to Revenue Performance Management

Modern Marketing

Assume for a moment that your organization is Dorothy. Under this pretense, every organization now has a very real destination for their Sales and Marketing efforts. The good news is 99% of organizations are already on the yellow brick road to Revenue Performance Management.

Does My Hair Look Good in this Metric?

Modern Marketing

In fact, the clients that I have worked with that have embraced measurement are the ones empowered to make big decisions and take risks that drive real revenue performance for their organizations and advance their personal careers. Is your organization focused on looking good? Ignoring important metrics because internal process changes are required or they are too time-intensive to assemble could cause us to miss a big-win opportunity. by Jennifer Horton | Tweet this.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

This only impacts organizations in the EU! Eloqua gives European clients the ability to work in “ Strict Mode ,” enabling clients to automate the process of gaining opt-in consent and updating databases with prospects’ opt-in status. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors.