Webbiquity

JUNE 7, 2010

The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out. Tags: Social Media Marketing Alicia Arenas Best Buy co-creation Comcast crowdsourcing key influencers Sharlyn Lauby social customer service social media for sales social media in hr.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Blog this on Blogger. Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! What other daily tasks do you do to keep yourself in the frontlines?

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. which carries an additional annual $117 billion tag. 85% of the time our brains are on autopilot.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

FEBRUARY 10, 2011

Robyn-Dale Samuda offers guidance on navigation setup, image tagging, sitemaps, permalinks, plugins and more for search-optimizing a WordPress site or blog. Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

NOVEMBER 29, 2010

Content Creating Processes: Do you know too much? Tags: Brain Based Content Marketing Content Marketing Online Persuasion Writing Speeches internet marketing online content Online Marketing persuasion presentations speeches Writing for the Web. If you don’t agree, let me know why. You can still re-tweet it. That’s it.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Webbiquity

APRIL 12, 2010

Strengths: think about tasks or processes your readers are already good at, but would like to perform even better. Tags: Business Blogging Aswani Srivastava blog post topics blogging for business increase blog traffic Mike Consol SWOT analysis. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

SWOT 100

SWOT Digg Analysis Traffic 100

Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. Share this on del.icio.us.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

AUGUST 18, 2010

That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Then you head out for that presentation that you wish you’d had more time to prepare for.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

NOVEMBER 16, 2010

Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Tag them on social bookmarking sites. So how exactly does a company “listen?&# Find out who’s talking. Retweet them.

Social Media 100

Social Media Media Digg PR 100

Writing on the Web

NOVEMBER 16, 2010

Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. Quick emotional processing happens with a cascading impact.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

AUGUST 24, 2010

Just by starting to write, I had to trace my thought processes to find what I usually do when I am stuck. One of my clients tells me he doesn’t write that much anymore. He finds it easier to hook up the Web cam and post a video clip. Hmmm…wait a sec. This time I diagrammed it out using SmartDraw. It’s interesting no?

Blogger 100

Blogger Digg Buzz Business Blogging 100

Webbiquity

FEBRUARY 4, 2011

failing to test, failing to properly tag non-Google paid search campaigns, and one I’ve seen a few times—failing to track on-site search. The 9 Most Common Google Analytics Mistakes by Timberline Interactive. While a few of the mistakes that Tom Funk identifies here are specific to ecommerce sites, most apply more broadly as well, e.g,

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. “Only in the last third of the today’s purchasing process do buyers want to engage with sales reps.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Writing on the Web

DECEMBER 16, 2010

Get Known: How memorable is your name, your brand or tag line? Is your sales transaction process easy and smooth? You have to make that process easy for them. Are you everywhere, or at least in the key places your target audience is? Social sites, web, blog, articles, videos, etc. Is your content optimized for search engines?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Instead, they want to connect. Social Events (e.g., Tweet This!

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JANUARY 15, 2010

Then sales people would contact the prospects and use a “consultative&# sales process. But processes didn’t really change much; marketers still spent a lot of time producing brochures and spec sheets, only now there were more often delivered in PDF form than printed. This is not necessarily bad news for sales. Tweet This!

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion content marketing with blogs. A similar hierarchy of emotional values exists. Blog this on Blogger. Share this on del.icio.us.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

MAY 10, 2010

For that reason, your salespeople should take prospects to visit your company’s website at a suitable time in the sales process. In working with an Acumen Management Group client that used ROI justification in most sales situations, we helped design the company’s website visit to work into their sales process. Post this on Diigo.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Writing on the Web

SEPTEMBER 28, 2010

He bases this on brain research that shows that the part of the brain responsible for our rational processes (and language) is not the part of the brain that drives decisions (which are guided by a completely different thing – the limbic system). (and then justify their choice with all that rational stuff you gave them). Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Do you experience options in your mind, preview consequences, and decide? Some people do, and others don’t, they just operate impulsively and intuitively. Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

SEPTEMBER 15, 2010

This process gives you the best chances of catching oversights. If Your Blog Writing Stinks… Tags: Content Marketing Grammar & Common Usages How to.Tips On Writing Better blog writing business blogging content marketing with blogs editing grammar writing Writing for the Web writing on the web. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Amazon 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

FEBRUARY 14, 2010

As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. This has made the marketing funnel longer, and the actual sales process shorter. Proper lead nurturing has become critical, which is where marketing automation systems come in. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Tags: Blogging Customer Support Facebook Social Media Social Networking Twitter. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

JULY 15, 2010

The name will remain the same, but the tag line will read, “ How to Use Online Content Marketing to Get Found, Get Known, and Get Clients.&#. You might notice there’s nothing in my new tag line that mentions blogs, blogging, or WordPress. When’s the last time you reviewed your site or blog banner? Share this on Bebo.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on del.icio.us.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

NOVEMBER 8, 2010

But the right brain’s ability to process visual images holds steady. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily. As I always say, you can’t help getting older, but you can remain immature forever.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 4, 2010

Our five senses are processing 11 million pieces of info per second. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Persuasion Writing Great Blog Content blog content blog writing business blogging content marketing with blogs converting readers to clients Writing for the Web. Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Buzz Marketing for Technology

MARCH 18, 2010

Give this last point some extra consideration and be sure to build a process to respond to all the opportunities your listening platform identifies! Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on Reddit.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

DECEMBER 1, 2010

While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. This may be just a statistical hiccup or it may be due to the continuing economic slump. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

AUGUST 9, 2010

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy. This is a very important metric to track, but accuracy can be a challenge, particularly for mid-sized companies. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

APRIL 6, 2010

Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing. A very powerful side benefit of being on the Facebook platform. (to to learn more see my blog post on generating a buyer persona with Facebook ). Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

AUGUST 2, 2010

Most of the time, if the brain feels comfortable with a feeling decision, it will skip the process of laboriously weighing logical arguments in the cortex in order to save time and energy. The amount of glucose necessary to fuel the cortex processes of rational decision making is huge. Subscribe to the comments for this post?

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100