Webbiquity

FEBRUARY 11, 2011

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific. Post on Google Buzz.

Copywriting 100

Copywriting Tips Digg Copyright 100

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. ve written. 1 Comments.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Webbiquity

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Post on Google Buzz. Facebook added more than 150 million new users in 2010. So what’s next? Download the report and join the discussion on Focus.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

JUNE 7, 2010

The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out. Post on Google Buzz. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. Share this on Bebo.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

FEBRUARY 18, 2011

You click on the ‘ register a blog ‘ link you see in the capture photo above and it will walk you through the process. Post on Google Buzz. To get started type in networked blogs into the search box and you will pull up the application. Become a fan on her fan page at www.facebook.com/onlinebusinesscoach.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

FEBRUARY 14, 2011

It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Post on Google Buzz. There are two ways to persuade people. The first is by using conventional marketing rhetoric, which is what most professionals use. Blog this on Blogger. Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 29, 2010

Post on Google Buzz. Content Creating Processes: Do you know too much? You can still re-tweet it. That’s it. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Add this to Google Reader.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

APRIL 11, 2011

It will demystify the process of creating valuable content that attracts clients to you. Post on Google Buzz. And the biggest challenge we have is publishing enough engaging content. This book will help you do that. I’ll be sharing more tips on writing compelling stories shortly. Blog this on Blogger. Share this on del.icio.us.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Share this on Mixx.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 24, 2010

Just by starting to write, I had to trace my thought processes to find what I usually do when I am stuck. Post on Google Buzz. One of my clients tells me he doesn’t write that much anymore. He finds it easier to hook up the Web cam and post a video clip. Hmmm…wait a sec. This time I diagrammed it out using SmartDraw.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

NOVEMBER 16, 2010

Feelings come first, and are processed five times more rapidly in the subconscious brain than in the conscious, thinking brain. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. Quick emotional processing happens with a cascading impact.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Webbiquity

FEBRUARY 4, 2011

Alyssa Gregory lays out a quick and relatively easy three-step process for adding Google Analytics tracking to a Facebook page tab, while noting that Google Analytics is now the analytics package of choice on 56% of all websites. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

AUGUST 18, 2010

That way you can update your files and take care of paperwork that needs to be processed. Jill describes the SNAP selling process as: S imple (eliminate as much complexity and effort as possible from the decision-making process). Post on Google Buzz. A ligned (it’s crucial to be relevant — always).

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

DECEMBER 16, 2010

Is your sales transaction process easy and smooth? You have to make that process easy for them. Post on Google Buzz. Are your landing pages clean and clear? Do you offer opportunities to upgrade or upsell to products? Are you converting readers to customers? . That all there is to it, easy-peasy. Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Post on Google Buzz. A similar hierarchy of emotional values exists. These are crucial questions to be answered as you create content that appeals to emotions. Blog this on Blogger. Share this on Facebook.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 28, 2010

He bases this on brain research that shows that the part of the brain responsible for our rational processes (and language) is not the part of the brain that drives decisions (which are guided by a completely different thing – the limbic system). Post on Google Buzz. Have you told anyone about it lately? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 15, 2010

This process gives you the best chances of catching oversights. Post on Google Buzz. [For me, this means eliminating excess words, making sure that verb and subject are in agreement, and checking your and you're, there and their, its and it's, etc.]. If you get stuck, flag the trouble spot for later attention and go on.

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Post on Google Buzz. Do you experience options in your mind, preview consequences, and decide? There’s no right or wrong answer here. Seth Godin.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message. Post on Google Buzz. Blog this on Blogger.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Webbiquity

JANUARY 21, 2011

The recession dampened demand, while at the same time the emergence of social networking and changes in the buying and hiring processes forever altered the playing field. Post on Google Buzz. Then things changed. Many talented people were laid off. Competition for a dwindling number of new corporate positions was intense.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

FEBRUARY 18, 2011

Miriam Ellis reports that while Google’s Maps feature isn’t perfect—nor is the search giant’s process for reporting errors—Google has at least improved the process for the latter. Post on Google Buzz. How To Report A Google Maps Problem by Search Engine Guide. Share this on Bebo. Share this on del.icio.us.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. As with the how-to-write-an-RFP post noted earlier, this outlines a solid, traditional process for mid-sized companies but overkill for small firms.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

NOVEMBER 8, 2010

But the right brain’s ability to process visual images holds steady. Post on Google Buzz. Here are a few facts about the older brain and how it likes to be marketed to. As we age, the word-oriented left hemisphere of the brain overloads more easily. Blog this on Blogger. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 4, 2010

Our five senses are processing 11 million pieces of info per second. Post on Google Buzz. It’s because when readers are scanning your blog post, they are thinking about other things, and filtering everything you say through the limbic brain (the emotional parts of the brain). Of these only 40 enter our conscious awareness.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. Our five senses are processing 11 million pieces of info per second. Post on Google Buzz.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

FEBRUARY 10, 2011

Post on Google Buzz. The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Post on Google Buzz.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

NOVEMBER 16, 2010

Whether you’re just getting a social media program started or are trying to revive a flagging effort, here’s a process that will tune your social media marketing efforts for greater success. Post on Google Buzz. So how exactly does a company “listen?&# Find out who’s talking. Share this on Bebo.

Social Media 100

Social Media Media Digg PR 100

Writing on the Web

AUGUST 2, 2010

Most of the time, if the brain feels comfortable with a feeling decision, it will skip the process of laboriously weighing logical arguments in the cortex in order to save time and energy. The amount of glucose necessary to fuel the cortex processes of rational decision making is huge. Post on Google Buzz. Email this via Gmail.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

AUGUST 5, 2010

To make your blog stand out from the crowd, Edward Khoo provides 10 tips including using controversy (carefully), simplifying the subscription process and this gem: “Create different profiles for each social media site. Gini Dietrich lays out a six-step, eight-minute process to use social media to promote blog posts.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

OCTOBER 18, 2010

The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives.

Content 100

Content Digg Tagging Marketing Proposals 100

Webbiquity

JUNE 23, 2010

One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Post on Google Buzz. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

OCTOBER 13, 2010

It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Post on Google Buzz.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Post on Google Buzz. Instead, they want to connect.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Here are four ways you can apply consulting skills to your selling process: 1. Great consultants have a clear process that they follow. Like consulting, selling is a process, and it’s waiting for you to master it.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

NOVEMBER 23, 2010

Want to know how to perform a certain task or process? Post on Google Buzz. Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company. Social media makes marketing more fun. Got your own reasons to be thankful? Leave a comment to share. Share this on Bebo.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JANUARY 28, 2011

Evelyn O’Keeffe steps through the benefits of and process of using AdWords Search Funnels to hone in on metrics such as assist clicks (clicks on one of your AdWords search ads that happened prior to a conversion) and assist impressions (unclicked ad impressions viewed prior to a conversion). Post on Google Buzz.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100