Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. What they do.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. This leads to organic growth and increased adoption.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit! and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Launch Marketing

FEBRUARY 22, 2024

In the fast-paced world of B2B marketing, new product launches demand more than just a great idea—they require meticulous planning and strategic execution. From leveraging research to crafting compelling narratives and navigating the complexities of product naming, the lessons shared by these executives serve as a roadmap for success.

Product 62

Product B2B Marketing Planning B2B 62

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 132

Top of Funnel Planning Product Ad Frequency 132

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Launch Marketing

AUGUST 10, 2022

They clearly outline the target audience and ideal buyers for the product. Understanding characteristics such as buyer pain points and preferences will help an organization define messaging that will resonate, identify types of content to deliver and pinpoint mediums that will perform best when delivering content.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Challenges.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Zoominfo

JUNE 30, 2021

You’re searching for quality candidates that could potentially have a 10-fold impact on your organization. Want To Be More Productive? But there are a few other ways that recruiters can be more productive when it comes to talent sourcing and the hiring process. Recruiter Productivity Metrics. Pursuing Passive Candidates.

Product 130

Product Template High Quality Lead Efficiency 130

Zoominfo

JUNE 30, 2021

You’re searching for quality candidates that could potentially have a 10-fold impact on your organization. Want To Be More Productive? But there are a few other ways that recruiters can be more productive when it comes to talent sourcing and the hiring process. Recruiter Productivity Metrics. Pursuing Passive Candidates.

Product 130

Product Template High Quality Lead Efficiency 130

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Four things your marketing department can do to increase sales productivity: 1.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Vision Edge Marketing

APRIL 9, 2024

It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. Product Sponsor. Product Owner. Product Manager. Read Stacey Ackerman on agile marketing.

Acquisitions 120

Acquisitions Product Work Management Paid Search Agency 120

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Zoominfo

SEPTEMBER 1, 2020

At the end of the day you’re searching for quality candidates that could potentially have a 10 fold impact on your organization. So You Want To Be More Productive? Maintaining and leveraging a solid talent pool is imperative to being a productive and proactive recruiter. Recruiter Productivity Metrics. Here’s How.

Product 165

Product Template High Quality Lead Efficiency 165

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. This leaves many marketing organizations scratching their heads, wondering what solutions are available. New marketing analytics tools for a new era.

Analytics 114

Analytics Allocation Product Work Management 114

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity? We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. What’s the connection between ethical innovation, inclusion, and products? Why you need a global product policy.

Product 98

Product Ethics Communities Intent 98

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Question : Why don’t organizations map their processes?

Process 229

Process Optimization Work Management Marketing Management 229

Hinge Marketing

OCTOBER 22, 2020

It doesn’t care what industry you are in or the size of your organization. It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. But why is it a dilemma?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

SmartBug Media

JUNE 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. SmartBug's Impact At SmartBug, we understand the importance of efficiency and productivity for our clients.

Hubspot 52

Hubspot CMS Development Enterprise Management Product 52