Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. This includes things like personalizing campaigns and advanced testing. Business email address Subscribe Processing.

Small Business Marketing 126

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 126

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What takes email marketers from good to great? Strategic thinking is essential to email success. What’s missing?

Email Marketing 95

Email Marketing Effectiveness Work Management Planning 95

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 119

Click Rate Budget Programs Case Studies Open Rate 119

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment? .

Analytics 112

Analytics Marketing AI Lead Ranking Forecasting 112

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Get MarTech! In your inbox.

Deliverability 109

Deliverability Copywriting Outreach Verticals 109

Martech

MARCH 11, 2024

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. uses encrypted and hashed email addresses as identifiers, which users provide when they log in or register across millions of websites.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Optinmonster

MARCH 21, 2024

Add glowing testimonials to your product pages and promotional email campaigns. In short, customer feedback should inform every stage of your business, from product development to web design to marketing. Simply drag a Fields block into your campaign. You can embed your form directly within your popup campaign.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Drip campaigns.

Email Marketing 132

Email Marketing Automation Tools Planning 132

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. What digital tools do we need to execute the campaign?

Paid Content 107

Paid Content Campaigns Allocation Marketing AI 107

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. Example 4: The Targeted Email List Invite Business: You have a publishing company with multiple websites and forums in the pet niche.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Do your subscribers just skim your email, or do they spend more time reading it?

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Advertisements 115

Advertisements Advertising Allocation Planning 115

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing AI 132

Marketing AI Email Marketing Psychographics Advertising Agencies 132

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. 35% of companies have an email design specialist! Psst: we use Figma.)

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Martech

APRIL 12, 2024

Segment helps companies get a complete, real-time view of customers, enabling them to easily build targeted campaigns and predictive audiences to orchestrate multichannel journeys that deliver personalized experiences. Business email address Sign up now Processing. Looking for a CDP? Fuel for your marketing strategy.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 132

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 132

Martech

MARCH 19, 2024

Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign creation and deployment. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

Marketing AI 116

Marketing AI Conference Generation Loyalty 116

Martech

OCTOBER 13, 2023

We can automate our email campaigns and set up automated drip campaigns using workflows that send messages based on a user’s activity, amount of time elapsed or other factors. Look at the user’s journey as they interact with your campaigns using a certain amount of empathy. Develop your buyer personas.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Martech

APRIL 19, 2024

Marketers who rely on developers to make website changes can’t react quickly when they want to change lead form questions or make visual changes. She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. More questions? More personal questions?

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 117

Email Marketing Deliverability Copywriting CAN-SPAM 117

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. These three developments stood out for me this year. At one point, I felt as if I had gone back to 25 years ago when we were learning about email. Fast-forward to October 2023.

Planning 134

Planning Marketing AI Enterprise Management Work Management 134

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. This helps in identifying high-value customers and developing strategies to retain and upsell to them. Use data to optimize campaigns for better ROI and conversion rates. social media, email, search engine marketing).

Acquisitions 108

Acquisitions Marketing Budget Analytics Allocation 108

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g.,

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”

Work Management 117

Work Management Marketing Management Service Marketing AI 117

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers. Business email address Subscribe Processing. Get MarTech!

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Marketing AI 120

Marketing AI Tools Enterprise Management B2B 120

Martech

MARCH 14, 2024

Building campaigns and having campaigns link to specific field opportunities and linking to revenue — it seems like in a lot of larger organizations, marketing has become more about the branding and the messaging rather than serving customers. Business email address Subscribe Processing. Get MarTech! In your inbox.

Enterprise Management 111

Enterprise Management Marketing AI Work Management Marketing Management 111

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Practices 117

Practices Ad Building Privacy Policies Deliverability 117

Square 2 Marketing

DECEMBER 12, 2023

You’ve committed to hiring business development reps (BDRs), the people who are tasked with finding business by sheer brute force. They call, they email, they connect on LinkedIn and they’ll do anything to uncover leads and help feed your pipeline. Now you’re ready to grow. Serve them people who have expressed interest in what you do.

Leads 110

Leads Lead Marketing Qualified Leads High Quality Lead 110