KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. At KEO Marketing, we integrate social media and content marketing with tried-and-true public relations tactics to build an effective PR platform for our clients. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore.

Public Relations 48

Public Relations Social Media Media PR 48

The Lead Agency

OCTOBER 4, 2017

The most advantageous of these, especially for public relations coordinators, is the growing development of sentiment analysis. This new form of metric is helpful for public relations practitioners looking for quantitative ways to measure and evaluate campaigns and general public perception.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Earned media is basically public relations, though it can be much more.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Walker Sands

OCTOBER 26, 2023

In the offices of a Manhattan-based agency called G&S Business Communications, the four journalists and I spoke in front of a group of about 50 public relations and communications leaders from dozens of agencies throughout North and South America. As journalists, we can definitely do that.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media activity will definitely impact the way a prospective employer looks at you. Blurred Lines.

Social Media 242

Social Media Media PR Profiling 242

Webbiquity

MAY 30, 2018

However, in a marketing role, this is definitely a “must-have.” For a marketing role, you might want to ask for: Experience in public relations. Demonstratable “tech savvy-ness” Most professional positions require a certain level of proficiency with modern technology. Leadership skills.

Marketing Management 229

Marketing Management Budget Programs Public Relations Marketing & Strategy 229

Content Marketing Institute

AUGUST 31, 2021

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.

PR 127

PR Personalization Content Marketing Public Relations 127

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Walker Sands

OCTOBER 12, 2021

But when it comes to pitching stories to reporters, public relations and marketing professionals often misunderstand our journalist friends. It’s definitely big news for folks who spent more than a year working on the project, as well as the end-users who will reap its benefits. What’s Important to You Isn’t Always “Newsworthy”.

Ideal Customer Profiles 94

Ideal Customer Profiles Public Relations PR Ethics 94

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Get our Definitive email newsletter. Many senior executives have a simplistic and mistaken view of PR. Setting Goals and Strategies.

PR 148

PR Public Relations Paid Search Agency Press 148

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases. Using an AI writing tool like Grammarly can be a great way to create quality communications at scale.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Stevens & Tate

APRIL 16, 2021

The media mix spanned digital, print, email, and even public relations. Build Credibility Through Public Relations. Publicity also played a role in the success of our grand re-opening. But in this case, it definitely was the right combination for a successful homebuilder marketing plan.

Traffic 64

Traffic Paid Search Agency Advertising Agencies Planning 64

Sword and the Script | B2B

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. The company definitely automates it’s marketing attribution. Businesses need these professionals more than ever in uncertain times.

Marketing Attribution 88

Marketing Attribution Customer Surveys Sample Advertising Agencies 88

Sword and the Script | B2B

NOVEMBER 17, 2020

There is definitely value in third-party validation, but a key reason people believe that third-party is the fact they have a relationship with the subscribed audience. And that’s the better point: content marketing and public relations need each other. It’s their audience, not yours.

B2B Marketing 62

B2B Marketing Content Marketing Ad Building B2B 62

Hubspot

SEPTEMBER 18, 2019

Communication plans clarify the purpose of a business, measure success, and give a definitive definition of an audience. The National School Public Relations Association has a free version of a sample communication plan in PDF format. Source: Bright Hub.

Template 100

Template Planning Effectiveness Paid Search Agency 100

Crimson Marketing

JUNE 28, 2013

Alignment is determined by clear definitions of what is a qualified lead , what is an opportunity. Langstaff earned her Bachelor’s degree from San Diego State University and is accredited in Public Relations from the Public Relations Society of America (PRSA). But where and how does marketing fit in? .

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Convince & Convert

AUGUST 17, 2015

As a result, brands must evolve to a convergence model spanning advanced keyword research concepts, content development, social media, public relations, UX and design, and technical website optimization. Get our Definitive email newsletter. Are you doing what it takes to convince and convert on long tail search queries?

Long Tail Marketing 153

Long Tail Marketing Elasticity Tips Public Relations 153

Hubspot

JUNE 1, 2018

If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. Marketing is necessary in all stages of a business’s selling journey.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Marketing Insider Group

JUNE 6, 2015

Most business communicators understand the concept of story, they just have a very loose definition of it. �. “So, Loose Definitions and Bad Choices. We at the StoryHow Institute maintain a much stricter definition. So, what’s the story behind this brand campaign?” A story without a protagonist isn’t a story.

Enterprise Management 100

Enterprise Management Public Relations Comparison Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2015

A deftly managed public relations program can help companies achieve goals that go far beyond media coverage. Get our Definitive email newsletter. And if you don’t, the best PR agency partners will tell you. As investments go, PR is usually a smart one. But as with many things in marketing, timing is everything.

PR 145

PR Advertising Agencies Marketing Strategy Marketing & Strategy 145

Sword and the Script | B2B

AUGUST 15, 2023

I don’t think it holds up anymore and studies, while not definitive, increasingly support that viewpoint. Need help with B2B marketing or public relations? If they name a price, they’ll never get to show the software. That’s old-school thinking from 20 years ago. I’d be glad to speak with you about your needs.

Marketing Management 77

Marketing Management Vendors Studies Top of Funnel 77

Walker Sands

OCTOBER 25, 2023

While I would definitely prefer a customer POV than a vendor, I’m not opposed to reaching the customer via the vendor. I definitely reach out to past sources, specifically ones that may have previously mentioned something related to the news being covered. What do you prefer? Honestly, it’s all of the above.

PR 98

PR Media Case Studies Vendors 98

Biznology

MARCH 20, 2018

“My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” Blogger outreach is earned media PR, isn’t it? That’s cool.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Champion Communications

MAY 23, 2018

People often question the return on investment of public relations and earned media. I would say that is definitely return on investment. It is true, traditional PR can be difficult to measure.

PR 54

PR B2B Sales Paid Search Agency Companies 54

Biznology

DECEMBER 26, 2014

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial' These individuals have already researched your brand and chosen to make a purchase.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Get our Definitive email newsletter. Here are some tips to do this. Realign Around Value. Get more content like this, plus the very BEST marketing education, totally free.

PR 139

PR Marketing & Strategy Practices Business 139

Hubspot

MAY 10, 2019

In everyday conversation, the definition of marketing firm versus agency doesn't matter all that much -- but, nowadays, most people aren't relying on conversation alone when looking for help from a business. Let's explore the definition of an agency, next. Instead, they're using search engines. Marketing Agencies.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Ad Agencies Ad brokers 77

Eric Mower + Associates

DECEMBER 10, 2018

” Years later at Mower I worked with a colleague who had a different definition: “Do the right thing and get caught doing it.” ” Years later at Mower I worked with a colleague who had a different definition: “Do the right thing and get caught doing it.”

PR 57

PR Public Relations Demand Activities 57

DivvyHQ

JULY 13, 2022

While marketing experts might provide varying definitions, the key tenets revolve around providing your prospects and customers with a consistent voice, design, and experience across a coordinated customer journey. What is integrated marketing? It's really the only way to fly in today's digital world. Wondering where to start?

Planning 99

Planning Paid Search Agency Marketing & Strategy Marketing Prospects 99

Convince & Convert

JULY 10, 2012

When you’re wishy-washy, there’s a lack of definition. When you contradict yourself, there’s lack of definition. When you always agree, follow the crowd and never stand for something on your own, there’s a lack of definition. Authenticity helps you define how they see you, without risking they’ll be confused.

Public Relations 118

Public Relations Social Media Consulting Communities 118

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Speaking of the University of Georgia , the institution definitely knows how to tell a great story. According to The Sprout Social Index™ , consumers find short-form videos 2.5x more engaging than long-form videos.

Brand Identity 117

Brand Identity Branding Advertising Agencies B2B Thought Leadership 117

Zoominfo

APRIL 24, 2019

While SEO is definitely not dead, you should consider the above tactics as such. As of early 2018, Google’s algorithm is now mobile first ( source ), meaning it emphasizes the mobile version of a page for ranking and indexing. And, as a result, your website must use a responsive, mobile-friendly display that functions well on any device.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Schubert B2B

SEPTEMBER 12, 2018

And as the above definition points out, the end goal is to drive profitable customer action, but creating good quality B2B marketing content does more than just close a sale. Mitch Mathern is a public relations executive at Schubert b2b. Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing.

B2B Marketing 76

B2B Marketing Content Marketing B2B Sales Qualified Leads 76

Walker Sands

JULY 21, 2021

Two years later, I switched to a public relations major, and it was flipped – women were the majority, which was a bittersweet adjustment in a way. Women, make up 70% of the public relations workforce but only 30% of executives. The fact this professor was a woman definitely played a role in our relationship.

PR 52

PR Impressions Class Thought Leadership 52

EveryoneSocial

AUGUST 13, 2018

Below will cover the general definition, what it actually means to be a “true” thought leader, and how it has evolved today. Thought Leadership Definition. And while it may be a somewhat overused term to hear, thought leadership is still important today than ever before and it also matters to your business.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

EveryoneSocial

JANUARY 25, 2022

We chose Alex, Circle’s senior public relations specialist, as our December Rockstar for a number of reasons, but we’d be remiss not to point out that one of his admins, Holly Maddox, also said he’s quite the legend — specifically, “the Jimi Hendrix of employee advocacy.”.

Curation 52

Curation Public Relations Communities Promotion 52