markempa

AUGUST 7, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JUNE 15, 2005

" Those that rated their lead development efforts as excellent had the following attributes: Solid sales and marketing collaboration Clear lead definitions Effective lead management Marketers can certainly do a better job with the execution aspects of lead generation but they cant do it alone.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

NOVEMBER 1, 2006

The 5 steps of successful lead qualification are: Define and Agree On What the Word “Lead” Means Consolidate and Centralize Your Prospect Information Pick up the Phone and Qualify Prospective Leads Handing Off Leads to Sales Closing the Loop The first step in the process requires marketing and sales to come up with a definition for a lead together.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. He gives some great advice on how to create your own eBooks too. He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

MARCH 8, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JANUARY 4, 2006

Her book, Trade Show & Event Marketing , is definitely worth checking out too. Her book, Trade Show & Event Marketing , is definitely worth checking out too. If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

AUGUST 10, 2005

It will definitely help you budget, forecast, and benchmark your marketing results. It will definitely help you budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

JUNE 29, 2007

It will definitely help you better budget, forecast, and benchmark your marketing results. They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

MAY 9, 2006

Ive interviewed hundreds of companies, and less than 10% have a clear, written, and universally accepted definition of what a sales lead means. Another client built consensus on their Universal Lead Definition and ensured the sales department’s total buy-in. Sales counters that the “leads” aren’t any good.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JANUARY 3, 2006

Well definitely go out and celebrate tonight. Well definitely go out and celebrate tonight. I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill. She wrote, "I just put your book in production! It’s in great shape. All the final edits you made really helped to polish it off even more.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

SEPTEMBER 17, 2005

Sales and Marketing must jointly develop a universal lead definition to qualify all leads regardless of source. Sales and Marketing must jointly develop a universal lead definition to qualify all leads regardless of source. Email is worst way to do it. In person or via phone is best. Marketing must take control of nurturing leads.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

NOVEMBER 17, 2005

Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Frank_Strong This is a great post Jay.

PR 162

PR Social Media Paid Content Media 162

markempa

MAY 24, 2005

Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales? Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales?

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

JULY 7, 2006

It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first. Is there anything unique about the leads that went into the sales pipeline or were closed? Are there prospects and/or customers who should be discussed specifically?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. It’s called intellectual property and in each case it belongs to somebody.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

markempa

MAY 18, 2007

Develop a culture that values leads by creating a universal lead definition. Be flexible in your planning, so that you can adapt to changing requirements. Lead generation must be promoted from the top down and bottom up. Get the marketing team out in the field with the sales team regularly.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 18, 2005

So sales leaders and marketers take this as a cautionary tale - when sales people say I want "HOT Leads", you can help them better target their opportunities by jointly developing an ideal customer profile and universal lead definition before lead generation begins.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

JUNE 7, 2005

To optimize lead generation ROI - marketers must strive to give thirsty sales people (those who are motivated to follow-up) only filtered water (qualified leads) that has been treated with reverse osmosis (a universal lead definition ). leads, leads from Marketing Roadmaps Earlier today, I was working on another post (ie not this one).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

Convince & Convert

MAY 12, 2010

Definitely a classic. Sam is the one who is trying to push the eggs and ham onto the unnamed character. Think, “That Sam I Am, that Sam I Am, I do not like green eggs and ham.&# I can recite that book by heart. link] sadie harris Would You Try It With a Fox? link] [link] sadie harris Would You Try It With a Fox?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 11, 2010

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. [link to post] – Posted using Chat Catcher [link] Bob Dennis Great summary of the numbers Thanks for that link! Everything. link] blur Marketing [link] Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. That being said, I completely disagree with the definition of thought leadership as presented. I agree with their arguments to a point. Yes - people do abuse the term "thought leader" and it can be contrived and meaningless.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 28, 2005

Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready. Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

JUNE 17, 2010

My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Love the FPT metric too. Thanks for the post! As you said, there are just so many other factors.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. link] jaybaer Yes indeed. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. And yes, I think OPI nail polish is definitely worth the price. And yes, I think OPI nail polish is definitely worth the price. .&# And Now For Something Completely Different But here’s where it gets interesting.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 14, 2010

Companies definitely need to start realizing that social media should be used to attract good leads, not just unrelated followers or fans. In addition to simply hunting, create value, distribute value, share value, and enable the networks to share your remarkable content. link] Henry Great post.

Social Media 124

Social Media Work Management Marketing Management Media 124

Heinz Marketing

JANUARY 15, 2018

– Evolution of public relations; how to use it to enhance inbound strategy. That’s going to be important for creating evangelism, helping spread great word of mouth for your company and for your product, serving as a referral base for you, serving as a reference base for you, and then keeping that as ongoing customers.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 52

Convince & Convert

MARCH 4, 2010

According to your definitions, I am “blogging for community&# and very interested in increasing my traffic. My blog just had its one year anniversary. Thanks for your help and your guidance.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

AUGUST 10, 2010

j [link] Riaz Kanani Why Influence Mining is the Next Gold Rush [link] [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.”

Practices 43

Practices Examples WOM Media 43

Convince & Convert

AUGUST 11, 2010

Definitely. Being forced to do more just as a family was definitely something that crossed my mind. Chicago is definitely part of this equation. Judging by the 8 bottles of wine, you should definitely check out Oliver Winery. link] jaybaer Definitely! Will there be bumps along the way? See you at Blog Indiana?

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 6, 2010

the new software created by Palo Alto is definitely worth the investment, it allows businesses to block the parts of social media they do want, but allow other parts to be accessible for employees to be productive while using social media as a source of business. link] #socialmedia #socialresponsibility Brian611 great post Anne!

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 19, 2010

This program definitely required some set up and integration work that goes well beyond the norm. With the second “your story is live, now share it&# email and links, Western River is doing this perfectly. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143