markempa

AUGUST 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

NOVEMBER 1, 2006

The 5 steps of successful lead qualification are: Define and Agree On What the Word “Lead” Means Consolidate and Centralize Your Prospect Information Pick up the Phone and Qualify Prospective Leads Handing Off Leads to Sales Closing the Loop The first step in the process requires marketing and sales to come up with a definition for a lead together.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. He gives some great advice on how to create your own eBooks too. He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JANUARY 3, 2006

Well definitely go out and celebrate tonight. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., Well definitely go out and celebrate tonight. She wrote, "I just put your book in production! It’s in great shape.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MARCH 8, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 9, 2006

It goes like this… marketing feels that sales doesn’t follow-up on marketing generated leads. Ive interviewed hundreds of companies, and less than 10% have a clear, written, and universally accepted definition of what a sales lead means. Sales counters that the “leads” aren’t any good. and get three different answers.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JANUARY 4, 2006

If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start. Ruth is a super marketer and I think shes dialed in on whats working (and whats not) in event marketing today. Her book, Trade Show & Event Marketing , is definitely worth checking out too.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Walker Sands

AUGUST 1, 2022

I worked for a trade organization for certified public accountants on their newspaper. When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

markempa

JUNE 29, 2007

They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report. It will definitely help you better budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor." Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

NOVEMBER 17, 2005

Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

SEPTEMBER 17, 2005

Marketing must to help the sales team develop better value propositions. Sales and Marketing must jointly develop a universal lead definition to qualify all leads regardless of source. Marketing must take control of nurturing leads. Marketing must to help the sales team develop better value propositions.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

Webbiquity

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

markempa

MAY 24, 2005

Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales? Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales?

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

JULY 7, 2006

It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Based on the other studies, this seems low – although a social media profile is a more restrictive requirement than the other definitions apply. On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 It must have a pretty generous definition, since it puts 52.1%

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

MAY 18, 2007

Develop a culture that values leads by creating a universal lead definition. Get the marketing team out in the field with the sales team regularly. Be flexible in your planning, so that you can adapt to changing requirements. Lead generation must be promoted from the top down and bottom up.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 8, 2005

I’ve found that creating good content doesn’t require a lot of budget but it definitely requires time, a desire to learn, and a willingness to teach others what you’ve learned. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Ambal's Amusings

OCTOBER 12, 2009

Joe, founder of client-vendor matching site Junta42 , is co-author of the highly praised book Get Content Get Customers , recognized as THE handbook for content marketing. Joe writes one of the most popular content marketing blogs in the world. Enter content marketing.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

JANUARY 18, 2005

So sales leaders and marketers take this as a cautionary tale - when sales people say I want "HOT Leads", you can help them better target their opportunities by jointly developing an ideal customer profile and universal lead definition before lead generation begins.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

JUNE 7, 2005

To optimize lead generation ROI - marketers must strive to give thirsty sales people (those who are motivated to follow-up) only filtered water (qualified leads) that has been treated with reverse osmosis (a universal lead definition ).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 24, 2005

One of my clients; centrally qualifies all their leads (via phone) against their universal lead definition with in 2-hours, distributes and requires their field sales force to follow up on those that are sales ready within 8-hours. They generate 12,000 inquiries per year, mostly via their website.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. For the same reason, I think it is silly that many marketers are trying to setup blogs because their bosses told them so. That being said, I completely disagree with the definition of thought leadership as presented.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 28, 2005

Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready. Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. Dan Frohnen: Yeah, that’s definitely interesting. It’s definitely got to be paid attention to constantly. Matt: That’s right.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

ViewPoint

JUNE 15, 2016

Direct Marketing Agency. Two major departments compete on rules establishment and daily management (sales and marketing). Marketing Operations Department. Public Relations. Investor Relations. The sales and marketing people should create them jointly; one page, 12 items or so. Digital Agencies.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

Convince & Convert

JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. al definitely should influence strategy though.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I appreciate the comment.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 28, 2010

Isolate Mobile Users The same way that a wallet chain indicate the owner loves Kings of Leon, mobile Internet use is a definitive marker for Mass Influentials. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. Twenty five percent of the U.S. Among influentials? Fifty percent!

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

markempa

APRIL 12, 2007

They talk about bottlenecks in the process, possible tweaks to the lead criteria (universal lead definition), and specific sales opportunities that sales needs additional support on. During each meeting, they briefly touch on each sales ready lead that was handed over to sales. Everyone can walk away form the meeting on the same page.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

APRIL 19, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I read a good article, " 10 Ways to Better Manage Sales Leads ," in Entrepreneur.com.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Convince & Convert

SEPTEMBER 8, 2010

The simplicity is definitely a key differentiator. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] I honestly can’t think of a better definition of social media obsolescence, though there are many to go around. The UI is easy to understand right away in both places.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

SnapApp

AUGUST 31, 2017

Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. Clutch.co | Business Analyst & Content Marketer. . . Lauren Fonvielle | Marketer | Copywriter | Editor. . . Use that. . . Maggie Fitzgerald. Jenna Seter.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112