markempa

OCTOBER 17, 2006

Whats your definition of lead generation? Whats your definition of lead generation? The brief interview covered the following topics: Who are the right people to engage? Do you have to understand the customer buying cycle? The brief interview covered the following topics: Who are the right people to engage?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

The Effective Marketer

FEBRUARY 6, 2009

So if you are ready to becoming an effective marketer, master these 8 principles (see previous posts for the other seven principles) and you will be one step ahead of the competition. The road to effectiveness is not an easy one, but is definitely a rewarding journey. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 9, 2011

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case). This could be a good stepping stone for a promising young Marketing Coordinator, for example. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 30, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

markempa

AUGUST 7, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Smashmouth Marketing

SEPTEMBER 29, 2009

We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2 One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Convince & Convert

AUGUST 18, 2010

I especially like your last point — if social media has changed anything, it's changed the definition of influence. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. Frank_Strong This is a great post Jay.

PR 162

PR Social Media Paid Content Media 162

markempa

NOVEMBER 1, 2006

The 5 steps of successful lead qualification are: Define and Agree On What the Word “Lead” Means Consolidate and Centralize Your Prospect Information Pick up the Phone and Qualify Prospective Leads Handing Off Leads to Sales Closing the Loop The first step in the process requires marketing and sales to come up with a definition for a lead together.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. He gives some great advice on how to create your own eBooks too. He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MARCH 8, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 9, 2006

It goes like this… marketing feels that sales doesn’t follow-up on marketing generated leads. Ive interviewed hundreds of companies, and less than 10% have a clear, written, and universally accepted definition of what a sales lead means. Sales counters that the “leads” aren’t any good. and get three different answers.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JANUARY 4, 2006

If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start. Ruth is a super marketer and I think shes dialed in on whats working (and whats not) in event marketing today. Her book, Trade Show & Event Marketing , is definitely worth checking out too.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 29, 2007

They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report. It will definitely help you better budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

The Effective Marketer

MAY 29, 2009

The 3G is definitely worth the price. Reply jose-kindle3gwifi says: September 2, 2010 at 12:43 am I love the smaller sides, the 6-inch screen now dominates, plus there’s still plenty of room to hold it easily. I don’t see support for library books. Everyone wants that feature. Amazon should stop being shady not allowing EPub.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 29, 2009

OK, before you tell me that training and tech support are not part of the traditional definition of webinar, please bear with me for a moment and I’ll explain it in time. Technical support : a technical support representative with a customer on the phone where the customer shares control of his desktop and the rep troubleshoots.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

markempa

JANUARY 3, 2006

Well definitely go out and celebrate tonight. Well definitely go out and celebrate tonight. I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill. She wrote, "I just put your book in production! It’s in great shape. All the final edits you made really helped to polish it off even more.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

The Effective Marketer

JUNE 23, 2009

The Inbound Marketing University calls itself a “marketing retraining program” and I guess that if you really have not been involved with online marketing up until now, it could be a great eye opener. For those that have been around online marketing for a while is a good refresher but nothing spectacular.

Training 100

Training Planning Marketing Budget Creation Work Management 100

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor." Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

NOVEMBER 17, 2005

Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

SEPTEMBER 17, 2005

Marketing must to help the sales team develop better value propositions. Sales and Marketing must jointly develop a universal lead definition to qualify all leads regardless of source. Marketing must take control of nurturing leads. Marketing must to help the sales team develop better value propositions.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

MAY 24, 2005

Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales? Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales?

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

JULY 7, 2006

It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Customer Experience Matrix

SEPTEMBER 3, 2009

By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Based on the other studies, this seems low – although a social media profile is a more restrictive requirement than the other definitions apply. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. As a marketer (HubSpot in this case) the question is whether sales will follow. So, why is it free?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

markempa

MAY 18, 2007

Develop a culture that values leads by creating a universal lead definition. Get the marketing team out in the field with the sales team regularly. Be flexible in your planning, so that you can adapt to changing requirements. Lead generation must be promoted from the top down and bottom up.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 8, 2005

I’ve found that creating good content doesn’t require a lot of budget but it definitely requires time, a desire to learn, and a willingness to teach others what you’ve learned. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Webbiquity

FEBRUARY 1, 2010

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Study: Social Media Pays by MediaPost Online Media Daily. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Free Social Media Marketing Checklist by NikkiPilkington.com. Social Media Measurement.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Anyhow, it definitely poses some interesting legal challenges when content spreads like wildfire. It’s called intellectual property and in each case it belongs to somebody.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

markempa

JANUARY 18, 2005

So sales leaders and marketers take this as a cautionary tale - when sales people say I want "HOT Leads", you can help them better target their opportunities by jointly developing an ideal customer profile and universal lead definition before lead generation begins.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

JUNE 7, 2005

To optimize lead generation ROI - marketers must strive to give thirsty sales people (those who are motivated to follow-up) only filtered water (qualified leads) that has been treated with reverse osmosis (a universal lead definition ).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

markempa

MAY 24, 2005

One of my clients; centrally qualifies all their leads (via phone) against their universal lead definition with in 2-hours, distributes and requires their field sales force to follow up on those that are sales ready within 8-hours. They generate 12,000 inquiries per year, mostly via their website.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 7, 2005

That being said, I completely disagree with the definition of thought leadership as presented. For the same reason, I think it is silly that many marketers are trying to setup blogs because their bosses told them so. That being said, I completely disagree with the definition of thought leadership as presented.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 28, 2005

Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready. Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

The Effective Marketer

FEBRUARY 25, 2009

If you want to know more about processing emails, getting your inbox empty, and working more productively you should definitely check out 43Folders and their “ inbox zero ” series of articles and a great Primer on the GTD system is the blog post at 7Productions. I definitely recommend it if you need followup email reminders.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Single Grain

JULY 6, 2023

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

Promotion 52

Promotion Planning Examples SWOT 52