Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. Put me in the Primary tab because I want my messages to stand out.”

Burn Rate 91

Burn Rate Opt-out Opt-in Ad Frequency 91

The Point

NOVEMBER 15, 2022

We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. My response is a definitive: yes. Avoid product- or brand-centric emails that simply tout your product and will only ever appeal to a small subset of active buyers.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Check email deliverability rates 2.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). But it’s still to early to draw definitive conclusions as to broad performance,” said Milekic.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Zoominfo

MAY 31, 2018

Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. GDPR states both marketers and the third-party lead vendors who fulfill paid campaigns must get written consent for each purpose of lead use. Don’t run campaigns through a channel or source until it’s fully compliant.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. So the real question is: What does all this mean for email consent from your EU and UK subscribers? How to keep email consent compliant with GDPR.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Litmus

MARCH 28, 2019

Email marketing is becoming more and more data-driven. Utilizing the power of data is crucial for every email marketer. Empathy matters in email marketing. Empathy as the key to email marketing success. It’s no different in email marketing. The best email marketing puts your subscriber’s needs before your own.

Email Marketing 96

Email Marketing Opt-out Planning Work Management 96

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. Dig deeper: Does your email copy persuade or sell? You also can use GenAI in your A/B testing.

Marketing AI 138

Marketing AI Marketing & Strategy eCommerce Banners 138

ClearVoice

APRIL 6, 2021

This path is different for all brands and aspirations but typically involves multiple touchpoints, pop-up reminders, email notifications, and other tactics to encourage an action. . Some of the most common conversion path goals include email opt-ins, carts, and purchases.” — Jimmy Ellis , director of performance marketing at Fracture. “A

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Optinmonster

FEBRUARY 18, 2022

Are you looking to find the best ways to boost your email opt-in rates? There’s nothing more frustrating than spending lots of time (and money) on your website and email marketing platforms to have so few people signing up. Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated.

Opt-in 87

Opt-in Tips Opt-out Click Rate 87

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

Work Management 98

Work Management Marketing Management Validation Software 98

Valasys

OCTOBER 10, 2023

Definition of Mass Text Messaging Mass text messaging refers to the practice of using SMS (short message service) to send bulk messages to a targeted audience. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. Campaign Monitor agrees that even good email marketers can get caught.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. So, what’s a legitimate email marketer to do?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. This is how you’re going to figure out exactly how much your content marketing is earning you. Here’s how you work it out: Step 1. What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Smarte

SEPTEMBER 27, 2021

GDPR will definitely have an impact on you if –. Email address), you have to make sure that your prospects have actively chosen to opt-in to your email before you start sending marketing communications. You can’t assume you can run mass email campaigns just because you possess the data. Email Marketing.

Cold Calling 98

Cold Calling Opt-out Opt-in Contact Marketing 98

Optinmonster

APRIL 11, 2023

So, if you’re still just snagging email addresses or phone numbers, you need to read this. Growing email lists for the sake of growing them is no longer something that works. The good old days when getting an email was exciting are over, and people are skeptical about almost everything that lands in their inbox.

Conversion 64

Conversion Template Paid Search Agency Opt-out 64

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. What Is Email Automation? Email Automation Benchmarks You Should Remember.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 144

Segmentation Enterprise Management Tips Work Management 144

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

JangoMail

NOVEMBER 10, 2021

In this article, we will cover the most popular metrics you can track using JangoMail’s email marketing software and transactional email service. Creating and sending your campaigns is only half the battle. Reviewing and understanding what happens after the message is sent is an important part of successful email marketing.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Scoop.it

MAY 19, 2022

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing , when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals.

Newsletter 87

Newsletter Opt-out Opt-in Business 87

Valasys

AUGUST 18, 2020

Marketers should have a definite plan for lead qualification. Step 3: Opt for Multichannel Campaigns and A/B Test Them. Marketers can run ads on LinkedIn using Lead Gen Forms, or through the PPC campaigns. Using Personalized Email Marketing Campaigns. Direct Email. Website forms.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

FEBRUARY 18, 2024

If you’re like most consumers, you’d opt for the former. And, definitely give a shout out to the customer. Send Purchase Follow Up Emails Post-purchase email requests for reviews have an 8% response rate , making them the best way to get reviews. New to email marketing?

Work Management 72

Work Management Marketing Management eCommerce Ideal Customer Profiles 72

SmartBug Media

JUNE 9, 2023

If you’ve been with the same email service provider (ESP) for a while, you may have noticed that your campaign performance is degrading or that the platform just can’t do what you need it to do anymore. Personalized, conversational pop-ups help you collect opt-ins and that priceless zero-party data.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Martech

APRIL 13, 2023

And can you score the interaction for ad effectiveness use it to optimize a campaign? To put Realeyes on the smartphone, users have to opt-in, and are then directed to an environment where they can look at some ads. Our definition (of attention) focuses on a stimulus while ignoring all other stimuli,” he said. Get MarTech!

Marketing AI 112

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 112

Martech

MARCH 7, 2024

billion default users have already been permitted to opt out. We spoke with a number of interested parties, including the IAB Tech Lab, some of them on background, to figure out the lay of the land. “But it’s still to early to draw definitive conclusions as to broad performance,” said Milekic. .”

Privacy 122

Privacy Advertising Agencies Work Management Marketing Management 122

Zoominfo

JULY 17, 2018

Among such strategies, webinars come out on top. There’s no definitive number that indicates a “good” amount of registrants. Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. 84% of B2B customers opt to watch replays over live webinars ( source ).

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255