Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Vision Edge Marketing

NOVEMBER 15, 2018

Your approach will impact the decisions regarding which touches and channels affect customer behavior and deserve investment. The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Customer Experience Matrix

JANUARY 3, 2007

Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. But when I tried to find the paper on the vendor’s site, it wasn’t there.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Sana Commerce

MAY 2, 2022

By ranking higher on search engines for terms that prospects search for — such as products or solutions — marketers can drive more online traffic to their web stores. 2- Personalized customer interactions : Another trend that B2B businesses are borrowing from the B2C marketplace is personalized shopping experiences.

Trends 52

Trends B2B Marketing Planning B2B 52

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

B2B Marketing Directions

DECEMBER 13, 2020

The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure. At the same time, however, measuring the impact of marketing on major business financial outcomes remains a difficult task.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Create one that equates to leads, sales pipeline and new customer sales revenue. Here are a few tips for how to make this successful as well as some metrics as proof points. The Landing Page is informative.

Demand Generation Agencies 100

Demand Generation Agencies Landing Pages Buying Cycle Demand Generation 100

B2B Marketing Directions

JUNE 18, 2023

A growing number of companies are conducting or sponsoring surveys and featuring survey results prominently in their marketing programs. The proliferation of surveys and survey reports has been driven by the growing importance of thought leadership in the B2B marketing mix. Illustration courtesy of epictop10.com

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

ClickZ

MAY 25, 2023

Even the best copywriters know the terror of the blank white paper or screen. Here’s what popped up: Holistic email marketing is an approach to email marketing that takes a comprehensive, integrated, and strategic view of email communication. That’s where ChatGPT can save time, energy, and brainpower.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

B2B Marketing Analytics

APRIL 3, 2022

We live in a world wherein a multitude of marketing tactics and channels are used by organizations to engage with their customers. This data, if synthesized appropriately with key business outcomes in the focus can be leveraged to provide insights for continuously optimizing marketing execution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

SmartBug Media

NOVEMBER 3, 2020

Knowing which campaign touches influenced the buying process on an account basis can be tricky because there are usually multiple contacts under the account and opportunity, and they are all being marketed to. In Salesforce, you will not be able to integrate UTMs natively unless you have Marketing Cloud. But the visibility stops there.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

Best Practices 100

Best Practices Social Media Paper Public Relations 100

NuSpark Consulting

SEPTEMBER 7, 2016

[v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. vi] Clearly, they can be an important part of your marketing mix, but since they are expensive, you need to determine the ROI they deliver. iv] Tech Target.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Litmus

OCTOBER 25, 2022

Customers want to be heard, understood, in control, and remembered. As marketers, we can provide that with relevant experiences—like offers, rewards, and most importantly, personalization. Lisa breaks down how marketing teams can shift from a product to a customer mindset. Driving Business Impact Through Email Marketing.

Trigger Marketing 88

Trigger Marketing Work Management Marketing Automation Services Email Marketing 88

Navigate the Channel

NOVEMBER 2, 2022

PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. It’s separate from a marketing plan but should support marketing efforts.”. Consistent messaging is a hard line. My team can help.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

markempa

DECEMBER 19, 2016

A Shift in Customer Behavior in Content Marketing. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. So I would ask a simple question: who is your ideal customer? The post B2B Content Marketing: Will Video Kill eBooks?

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

B2B Marketing Analytics

AUGUST 2, 2020

These pipeline correlations of the marketing activities provide valuable insights when it comes to understanding “when” the new opportunities were created in marketing engaged accounts and for the accounts with existing opportunities, how marketing was able to influence deal expansion and accelerate deal closures.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

SnapApp

MARCH 27, 2014

What’s even harder to determine is what new marketing initiatives you need to add to your marketing mix. To help you decide whether interactive content marketing is right for your organization, we have answered three important questions we commonly hear from our own prospects. That is no longer the case.

Paid Search Agency 48

Paid Search Agency Interactive Marketing Content Marketing Companies 48

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. If they happen to also be customers, then all the better.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”. Smart Media Management.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

B2B Marketing Analytics

FEBRUARY 24, 2020

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

FEBRUARY 4, 2019

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. Goals are the key drivers to ensure that marketing organizations put together aggressive plans for driving such engagements.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

SmartBug Media

OCTOBER 31, 2019

Those visitors will stay longer, learn more about your offer, and might even become customers. Content advertising, an important part of the marketing mix, combines content marketing and PPC campaigns. Doing this gives you the opportunity to recapture them on your marketing list and follow up accordingly.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

SnapApp

AUGUST 12, 2014

In our recently co-released white paper with Oracle Marketing Cloud , we explain how interactive content can help improve the overall buyer’s journey, how it works at each specific stage, and how it can enhance your existing marketing mix. They are having conversations and closing customers.

Ad Exchange 48

Ad Exchange Content Forrester Marketing Mix 48

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

SmartBug Media

NOVEMBER 10, 2021

If so, you can emphasize the trade agreements like the United States Mexico Canada Agreement (USMCA) in your marketing mix. Educate your potential customers by answering questions they may have and providing them with data for the research they are performing. White papers. How-to presentations.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking. Using Retargeting.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

EMagine B2B Blog

FEBRUARY 27, 2018

Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Permission Marketing. Business to Business Direct Marketing. And nobody can deny that a clearly-defined marketing strategy is essential. So sure, take that 10% of your marketing time and do it now.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers. Business marketers spend an average of 18.6%

B to B 120

B to B netFactor Media SEM 120

EMagine B2B Blog

FEBRUARY 27, 2018

Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Permission Marketing. Business to Business Direct Marketing. And nobody can deny that a clearly-defined marketing strategy is essential. So sure, take that 10% of your marketing time and do it now.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

markempa

AUGUST 12, 2013

A native advertisement is supposed to adapt to the content surrounding it in order to engage a potential customer by using their previously indicated interests. With all of the tools available today, we have the distinct advantage of knowing far more about our potential customers than marketers in generations past. Question #3.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Chris Koch

FEBRUARY 24, 2010

B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is another channel—one of many—for making the connection and building the relationship with customers. The strategy is a marketing strategy and the metrics should happen across everything you do.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100