Webbiquity

MAY 3, 2022

In a study conducted by Zoom and Qualtrics Research , 80% of U.S. Across countries in the survey, more than three-quarters of respondents “agreed that video calling gives everyone an opportunity to participate.” That’s the high-level conclusion from a recent study by Deloitte. ” Just 25% of U.S.

Marketing Report 344

Marketing Report Event Marketing Research Trends 344

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . A Social Media Today survey interviewed 400 marketers to see how companies are currently using employee advocacy. An untapped source for your business.

Activities 268

Activities Marketing Agencies 2 Paid Search Agency Case Studies 268

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. Panelists shared many insights around how to create research with a survey that could help amplify existing opinions or content assets. about how data changes their perceptions of what they read.

Relevance 241

Relevance Research Opinions Content 241

Convince & Convert

DECEMBER 6, 2023

13 Social Media Customer Service Stats You Must Know 1. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Getting personal can also go a long way in delivering exceptional experiences for customers.

Work Management 142

Work Management Marketing Management Social Media Stats 142

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

Marketing Budget 297

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 297

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). 62% of Customers Want Content That Speaks to Their Needs and Pain Points.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Martech

JANUARY 24, 2025

Consider one finding in a recent study by Statista : “During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, 7.7 That was the lowest average share for an autumn survey edition since August 2018.”

Marketing Budget 122

Marketing Budget Spending Planning Work Management 122

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects. Bad interviews get you nowhere.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Paid Search Agency Enterprise Management 100

Webbiquity

JANUARY 9, 2024

Look for topics like “case studies,” “ultimate guides,” “tools/apps” or “resources” in a particular niche. Original Research What It Is You conduct a survey or a poll to collect data on a topic in your niche, and then you put together statistics, highlights, and takeaways and publish them on your site.

Traffic 219

Traffic Peer-to-peer Linkbait Customer Surveys 219

KoMarketing Associates

APRIL 29, 2020

And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. They need statistically valid surveys. Data analysis tools often have the raw data needed for large studies.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

SendX

MAY 5, 2020

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. That’s what all those high performing marketers are reporting in those yearly channel surveys. The problem is that logic isn’t irrefutable, and there are case studies to prove it.

Examples 273

Examples Copywriting Lead Ranking Lead Scoring 273

Marketing Insider Group

FEBRUARY 24, 2021

Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. You have to present new information, which could include: Examples and case studies specific to your company that support your angle. See my 199 digital marketing stats as an example.).

Lead Ranking 354

Lead Ranking Lead Scoring Content Marketing CMS Development 354

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Source: HubSpot).

Stats 108

Stats Work Management B2B Marketing Marketing Management 108

Webbiquity

FEBRUARY 9, 2016

And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. Mobile marketing and SMS, however, ranked near the bottom in the same survey, with just 9% citing it as their most effective tactic while 34% viewed it as the most difficult. ( 5 Mobile Marketing Stats and Facts.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Convince & Convert

OCTOBER 29, 2015

Leads are so important to B2B marketing that research firms study them all the time. And this battle between quality and quantity unwittingly shows up in these studies. According to a recent study by Ascend2 , 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy.

Lead Ranking 166

Lead Ranking Lead Scoring B2B Marketing Planning 166

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. Your visitors don’t like waiting—and their frustration has only grown since the 2015 survey linked above—so always consider load time (regardless of device) just as much as traditional design elements. during a 30-day span.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Martech

FEBRUARY 6, 2025

Here are some insights from B2B marketers and stats from the report to help guide your approach. ” Brand lift studies: Incorporate brand lift studies into your measurement strategy to gauge the impact of brand campaigns.

Lead Ranking 81

Lead Ranking Lead Scoring B2B Marketing Marketing Attribution 81

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Case Studies. If you want to show off your experience, case studies are a great way to do it.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In a 2018 study based in the U.K.

Stats 101

Stats Marketing AI Enterprise Management Emarketing 101

Webbiquity

AUGUST 30, 2023

Collect customer feedback and analytics Apart from the on-site analytics and stats you can gather from different CRM tools , including advertising suites such as Meta Business, you should maintain a direct conversation with each customer. An efficient way to learn about customer satisfaction is through surveys.

Ideal Customer Profiles 260

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 260

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 times more leads than those who publish only 0-4 posts per month. Encourage Online Reviews.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Marketing Insider Group

JULY 10, 2023

A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. Studies show companies that cut decisions from nine months to one month and saved millions.

Budget Programs 305

Budget Programs Marketing Automation Services CMS Development Marketing Budget 305

Sword and the Script | B2B

DECEMBER 24, 2024

Many of these articles are about surveys or studies related to marketing. Study finds 75% of Facebook shares are made without reading 3. I typically do a lot of reading every month and I save the articles that stand out for me for this newsletter. Underbudget. Forrester says B2B spends 8% of revenue on marketing 2.

Statistics 60

Statistics B2B Marketing Paid Search Agency Advertising Agencies 60

ClearVoice

MARCH 13, 2019

We have collected some of the best marketing studies from the past few weeks into one location, so you can have direct and easy access to the information you need to know. The study also found that the ideal length for optimizing a blog post for social is most effective when the post is between 1,000-2,000 words.

Studies 111

Studies Content Marketing Emarketing Mobile Advertising 111

Hubspot

SEPTEMBER 23, 2020

20 Co-Marketing Stats to Know in 2020. Virtually all companies surveyed in 2018 were already active in internet marketing partnerships and affiliate programs. More than half of respondents in a 2018 partnership survey said partnerships were driving more customers and sales in that year than in 2017. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. In 2019, a survey found that three in five U.S.

Stats 100

Stats Gartner Thought Leadership Click Rate 100

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. You can email your contact list or send out a survey. Case studies. If you desire immediate results, you may not find them this way. Traditional marketing costs 62% more than CM. Pillar pages.

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). This was another common theme for all three of the demand generation surveys cited here.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

DECEMBER 3, 2019

Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. The Sitejet study didn’t just quiz web designers about their daily work. Biggest Challenges & Pain Points. Image Source. How do consumers browse the web?

Stats 101

Stats Design Research Word of Mouth 101

Webbiquity

NOVEMBER 3, 2020

According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. One study on IT outsourcing found that automating these services could provide a total cost reduction of 26-66%.

Marketing Budget 252

Marketing Budget Marketing AI Work Management Budget Programs 252

Martech Advisor

FEBRUARY 18, 2020

Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Let's look at the survey findings and insights. More marketers are investing in quality digital content, which includes videos, blog posts, and case studies.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270