B2B Marketing Directions

AUGUST 18, 2024

Source: Salesforce (This month's Research Round-Up focuses exclusively on the latest edition of the State of Marketing survey by Salesforce. The new Salesforce survey is a large global survey of B2B and B2C marketers, so it provides a broad perspective on the priorities, challenges, and attitudes of the marketing community.)

Marketing AI 70

Marketing AI Customer Surveys Research Planning 70

Top Rank Marketing

JULY 15, 2024

It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. The hurdle: getting people to want to read case studies, or to even find them in the first place. Case studies are extremely valuable in marketing.

Case Studies 107

Case Studies Case Study Top of Funnel Studies 107

Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to Case Studies. Your peers will be intrigued to understand the success of your work, and putting together a well-thought-out case study often provides valuable resources for the industry as a whole.

Link Building 363

Link Building Top of Funnel Ad Building Lead Scoring 363

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

B2B Marketing Directions

JULY 7, 2024

Numerous research studies have identified the characteristics that make thought leadership content persuasive. The terms used in those studies vary, but the research consistently shows that compelling thought leadership content will exhibit three core attributes - it will be relevant, authoritative, and novel.

Customer Surveys 70

Customer Surveys Research B2B Thought Leadership Thought Leadership 70

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 350

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 350

Martech

AUGUST 19, 2024

Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility. Are you getting the most from your stack?

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Sales Management 114

Zoominfo

FEBRUARY 28, 2025

According to a ZoomInfo survey of more than 11,000 GTM professionals, 43% of companies struggle to connect buyer insights across multiple systems , resulting in missed opportunities and lost revenue. ZoomInfo is already helping GTM leaders bridge these gaps and seize the opportunities their competitors are missing.

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Enterprise Management Zoominfo 130

Martech

NOVEMBER 12, 2024

Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study. Experience with AI. 55-64: 21%. 45-54: 24%.

Marketing AI 119

Marketing AI Case Studies Trust Marketing Transparency 119

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. In this case, AI needed to create a ‘surprise and delight’ moment to capture the attention of conference attendees, leaving them inspired and enthusiastic about how AI powered by Intel could impact their industries.

Marketing AI 128

Marketing AI Generation Work Management Marketing Management 128

Marketing Insider Group

JANUARY 13, 2021

A new study found that a majority of business executives agree that SEO does impact brand perception. A survey found that 51 percent of businesses feel this way. In some cases with a negative review, you may be able to turn the situation around with the right response but take it offline if possible to resolve the issue.

Marketing Management 363

Marketing Management Content Marketing Planning Content 363

Marketing Insider Group

NOVEMBER 10, 2020

According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. The same study showed that those that do research their audience are over 3x more likely to achieve their marketing goals. Customer surveys. Source: [link]. But why is audience research so important? Focus groups.

Segmentation 363

Segmentation Research Psychographics Marketing Budget 363

Martech

MARCH 25, 2025

When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in a survey? Thats not the case in the United States, where Im based. Email: Business email address Sign me up! Processing.

Newsletter 111

Newsletter Paid Search Agency Companies Case Studies 111

Sword and the Script | B2B

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Some 73% of marketers surveyed say they expect their company to face more competition in 2024, a 19-point increase over the percentage who said the same in a similar survey last year.” ( source ) 3.

Statistics 103

Statistics B2B Marketing B2B Thought Leadership Webinar Metrics 103

Martech

AUGUST 16, 2024

The most recent evidence: A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. This is not an outlier study. According to Forrester’s March 2024 Consumer Pulse Survey, only 31% of U.S. “ Why? Consumers know enough about AI to know it doesn’t interest them.

Marketing AI 128

Marketing AI Lock-In Television marketing Purchase Intent 128

Convince & Convert

OCTOBER 25, 2024

Get started on your learning journey with this inside look at Chapter One: The Case for Data-Driven Personalization. The Case for Data-Driven Personalization Picture your inbox in the morning. But fewer than 50 percent of those surveyed said that their companies collect data via customer service support, as well as paid channels.

Personalization 137

Personalization Paid Search Agency Amazon Advertising Agencies 137

Trade Press Services

NOVEMBER 11, 2024

Dr. Ron Friedman, psychologist and the founder of ignite80, surveyed B2B buyers about what drives their decision-making process. In addition to calls and in-person meetings, track and review feedback and reviews , or conduct targeted surveys. After a service or product rollout, send a brief survey to get immediate reactions.

Effectiveness 89

Effectiveness B2B Thought Leadership Case Studies Case Study 89

Act-On

DECEMBER 17, 2024

I may create reports or studies to help the CMO perform their job, while also providing tactical resources like case studies, webinars, or how-to guides for the marketing manager. Customer Surveys and NPS score: What is the likelihood that a customer will recommend you to others?

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Webbiquity

MARCH 22, 2025

The likes of MBS online have many flexible courses that you can study from home in your own time. These are great options for studying around your business or another job while you prepare to launch your startup. In the case of free seminars, be wary of events where the speaker may also be trying to sell you a product or service.

Education 130

Education Ad Building Business Marketing Management 130

Marketing Insider Group

OCTOBER 2, 2023

But according to a recent survey, only 4.8% Case Studies and Testimonials When it comes to choosing a marketing agency for your startup, words can only go so far. Let’s explore the significance of case studies and testimonials in this decision-making process: A glimpse into real-world results.

Advertising Agencies 305

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 305

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Due to COVID-19, the remote workforce is at an all-time high. Sales department SMART goals.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. Case Studies. If you want to show off your experience, case studies are a great way to do it. All you need to do is provide the information!

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . A Social Media Today survey interviewed 400 marketers to see how companies are currently using employee advocacy. An untapped source for your business.

Activities 268

Activities Marketing Agencies 2 Paid Search Agency Case Studies 268

Convince & Convert

MARCH 20, 2025

Each day new marketing reports, frameworks, and case studies flood your feed and inbox. We survey the marketing leaders in the C&C audience once a year and one thing stood out to me in this most recent survey: newsletters are our audience’s preferred way to stay informed when learning about marketing trends and insights.

Webinar Metrics 106

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 106

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. Now, on to the numbers. In 2020, 26.4% Image: Statista.

Advertising Agencies 363

Advertising Agencies Advertising Advertisements Content Marketing 363

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. Mismatched Content Type Priorities. .” as opposed to products.

Enterprise Management 319

Enterprise Management Sales Management Work Management Marketing Management 319

Marketing Insider Group

AUGUST 24, 2020

Sending out an audience survey or running a quick poll on social media can help you to figure out the problems that your audience needs solving. Utilize Interviews and Case Studies. Case studies are another content idea that tends to be very popular with readers as they can glean valuable insight from real-world situations.

Enterprise Management 357

Enterprise Management Work Management Marketing Management Content 357

Webbiquity

JANUARY 27, 2025

By studying their collaborations, you gain insight into what works and what doesnt in your industry, allowing you to make smarter decisions when choosing potential partners. Audience Overlap Studies Understanding your audienceand the audience of potential partnersis crucial for identifying businesses that can benefit from a collaboration.

Marketing Websites 154

Marketing Websites Ad Building Work Management Marketing Management 154

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Martech

DECEMBER 12, 2024

Lock in your phase 1 AI strategy Define your use case priorities and assess your in-house skills against whats needed to implement your AI use cases. Up to 70% of leaders felt data quality was their biggest challenge when trusting AI with their business success, per Zenhubs recent survey. Up to 72% of U.S.

Marketing Automation Services 109

Marketing Automation Services Optimization Work Management Marketing AI 109

Marketing Insider Group

AUGUST 31, 2021

Other studies reveal similar results, such as the oft-cited Nielsen study , which showed that ads targeting an audience’s emotions triggered a 23% boost in the product’s sales. And don’t forget the Qualtrics (originally Temkin) study. So, What Kinds of Data Should We Use to Make Our Case? Screenshot via Deloitte.

Storytelling 278

Storytelling Case Studies Paid Search Agency Top of Funnel 278

Marketing Insider Group

SEPTEMBER 14, 2020

In case you are counting. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar. The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

SendX

MAY 5, 2020

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. That’s what all those high performing marketers are reporting in those yearly channel surveys. The problem is that logic isn’t irrefutable, and there are case studies to prove it.

Examples 273

Examples Copywriting Lead Ranking Lead Scoring 273

Scoop.it

OCTOBER 24, 2024

Be Inspired by the News Many legal topics and case studies exist to explore legal content ideas. Share your expert opinion on various issues, such as a new property regulation being issued, a car accident in the area, or even a celebrity court case in the news. What does that legal term in the celebrity court case mean?

Content Marketing 106

Content Marketing Planning Content Ideal Customer Profiles 106

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. billion in 2019.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

ClearVoice

NOVEMBER 13, 2024

Reports, case studies, and performance reviews showcase the firm’s reputation and help clients trust that the firm knows how to manage investments over time. Data-Driven Insights: Through performance reports and case studies, firms can show how they respond to market conditions and how this affects their performance.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96