Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. A 2024 survey of U.S.

Trust Marketing 138

Trust Marketing Search Marketing Marketing AI Privacy 138

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry. The most-cited challenge in that same study was implementation challenges.

Marketing AI 138

Marketing AI Brand Identity Branding Digital Transformation 138

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Advertising Channels 114

Advertising Channels Media Planning Paid Search Agency 114

Webbiquity

APRIL 8, 2025

Some marketing concepts have a pretty short shelf life (e.g., Marketers are asking questions like: how do we get our brand to show up in AI search overviews as well as page one of Google? Louis Federal Reserve (as shown below), it’s taken less than two years for generative AI to reach the 40% market penetration level.

Marketing AI 279

Marketing AI Paid Content Optimization Lock-In 279

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. It could be something well-known in the industry or produced annually, like the report mentioned above.

Sales Qualified Leads 133

Sales Qualified Leads Case Studies Content Case Study 133

Marketing Insider Group

OCTOBER 15, 2024

According to NextAfter’s 2024 Fundraising Benchmark Report , digital-first organizations (those that consider digital platforms as “the primary point of engagement” with their audiences) are growing 12.7% This guide offers a checklist of digital marketing tips to help increase engagement with your online fundraisers.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

Martech

SEPTEMBER 9, 2024

projected at the end of last year, according to a new IAB report. The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% One of the most notable trends highlighted in the report is the continued ascent of retail media. Source: IAB “The 2024 Outlook Study: August Update.”

Paid Search Agency 114

Paid Search Agency Spending Ads Advertising Agencies 114

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. In many interviews with buyers who have worked with companies utilizing buyer personas as intended, they report better relationships and better returns. . With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Hinge Marketing

JANUARY 14, 2025

We began researching High Growth firms way back in 2008, and in 2016 we published our first study in this series. Most of that change was driven by the maturation of digital tools and techniques that gave firms unprecedented access to new markets and an extraordinary ability to measure marketing performance. Lets dive in!

Marketing AI 77

Marketing AI Marketing Budget Studies Best Practices 77

Hinge Marketing

APRIL 17, 2025

This is the tenth anniversary of this groundbreaking study; however, our research into high-growth firms began back in 2008. This year we surveyed 123 AEC firms, representing $20.8 Below, we explore five key findings from this years study. Purchase the Full Report 3. Its been quite a journey! They Grow 4.6X

Studies 71

Studies Webinar Metrics Peer-to-peer Thought Leadership 71

Hinge Marketing

AUGUST 14, 2024

Today, we’re excited to announce the launch of our landmark 10th Annual High Growth Study. For a decade, this comprehensive research has equipped professional services leaders and marketers with critical insights into the fastest growing firms in their industries—empowering them to make better decisions and drive higher growth and profits.

Studies 71

Studies Research Marketing Budget Budget Programs 71

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. That just doesn’t cut it anymore. Why the gap?

Top of Funnel 113

Top of Funnel Marketing AI Paid Search Agency Companies 113

SendX

JULY 1, 2021

It can be difficult for marketing to cut through the clutter. Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Which company are you more likely to buy from?

Business 370

Business Template Customer Satisfaction Customer Surveys 370

Vision6

SEPTEMBER 17, 2024

and Canada, according to a 2024 study conducted by global digital marketing and automation platform, Constant Contact. and Canada, according to a 2024 study conducted by global digital marketing and automation platform, Constant Contact. United Kingdom (U.K.) United Kingdom (U.K.)

Small Business Marketing 59

Small Business Marketing Spending Studies Marketing Budget 59

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Paid Search Agency 130

Paid Search Agency Lead Ranking ROMI Work Management 130

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

illumin

AUGUST 27, 2024

Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. A recent survey from McKinsey & Co. reports that two-thirds of respondents consider sustainability when choosing where to shop. But it seems that tough times are starting to wane.

Trends 98

Trends Privacy Advertising Agencies Forecasting 98

Convince & Convert

OCTOBER 25, 2024

Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. Our goal is to out-human Amazon.

Personalization 135

Personalization Paid Search Agency Amazon Advertising Agencies 135

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 350

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 350

Sword and the Script | B2B

JANUARY 14, 2025

Surveys suggest marketers that are capable of proving the value of B2B marketing tend to focus on holistic attribution over the long run Measuring marketing isnt a difficult concept. In the post, I cite several B2B marketing measurement statistics that got me thinking about that post.

Statistics 90

Statistics B2B Marketing Marketing Attribution B2B 90

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. So, how do you do it right?

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Convince & Convert

MARCH 20, 2025

My theory is that marketing leaders dont need more content. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. Theres always another podcast episode, a LinkedIn think piece, and a must-read report. And yet, working in marketing requires knowing what matters and why.

Webinar Metrics 122

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 122

Sword and the Script | B2B

MARCH 11, 2025

million sales messages sent by email shows talking about pain points has an adverse effect on leads and might set your deals back rather than advance them to the next stage Throughout my career in PR and marketing, Ive always made an extra effort to be aligned with sales. It also surveyed people who perform sales outreach.

B2B Sales 56

B2B Sales Marketing Report Paid Search Agency B2B Marketing 56

Martech

SEPTEMBER 19, 2024

With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store. On one hand everything has changed — consumers changed how they shop, consume content, and the type of content they consume,” said Kaisy O’Reilly, SVP, Chief Marketing Officer for shoe designer Stuart Weitzman.

Advertising Agencies 114

Advertising Agencies Funnel Advertising Paid Search Agency Ad Exchange 114

Act-On

DECEMBER 17, 2024

Today, marketers have far more channels available, along with greater opportunities to make mistakes. Make sure the marketing youre putting in front of your audience is consistent, related to your other efforts, and speaks in the same voice and visual language, says Trevan. There is so much legwork to get that feedback, says Trevan.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Five little-used digital marketing techniques for your business. Publish original studies. Provide gift cards.

Small Business Marketing 312

Small Business Marketing Tactics Business Peer-to-peer 312

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 137

Trends Tips Paid Search Agency Planning 137

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

Marketing Budget 126

Marketing Budget Spending Planning Work Management 126

Sword and the Script | B2B

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. That builds trust.

B2B Thought Leadership 107

B2B Thought Leadership Software Thought Leadership Ethics 107

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. The report also takes a look at what types of technology to support remote work companies are investing in.

Work Management 321

Work Management Research Marketing Management Paid Search Agency 321

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. Here are seven findings from the report worth highlighting.

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 294

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Sales Management 114

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. It’s worth checking out.

Enterprise Management 324

Enterprise Management Work Management Marketing Management Paid Search Agency 324

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 294

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 294