ClearVoice

NOVEMBER 13, 2024

Reports, case studies, and performance reviews showcase the firm’s reputation and help clients trust that the firm knows how to manage investments over time. Data-Driven Insights: Through performance reports and case studies, firms can show how they respond to market conditions and how this affects their performance.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. 73% of participants in a PwC study say that a good experience is key in influencing their brand loyalties. We believe that to be successful, all brands need to be authentic.

Loyalty 218

Loyalty Branding Brand Identity Ad Building 218

Zoominfo

SEPTEMBER 25, 2020

The importance of building customer loyalty. But building up customer loyalty has long-term benefits beyond immediate cost savings, too, in the form of customer lifetime value. If they are happy, ask them for quotes and case studies and use these as early collateral for your sales team.”. Are they sticking around?

Loyalty 190

Loyalty Planning Zoominfo Urgency Marketing 190

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. A Forrester and FocusVision study found that the way consumers feel is 1.5 Hear from Customers Directly with Surveys. Tap into Studies Relevant to Your Market.

Case Studies 363

Case Studies Customer Surveys Trust Marketing Forrester 363

Orange Owl Blog

FEBRUARY 7, 2025

B2B Marketing Comprehensive Guide on Loyalty Programs in B2B Marketing Vivek Goel February 7, 2025 Share : Table of Contents Introduction In the B2B landscape , fostering long-term relationships and customer loyalty is essential for sustainable growth. What Are Loyalty Programs?

Loyalty 52

Loyalty Work Management Marketing Management B2B Marketing 52

Outgrow

JANUARY 9, 2025

Boosting Customer Loyalty in 5 Actionable Steps! In todays competitive marketplace, fostering customer loyalty is essential for growth and sustainability. With tools like Outgrows interactive quizzes, calculators, and forms, you can engage your audience, build trust, and encourage lasting loyalty. Heres how to get started: 1.

Loyalty 52

Loyalty Outgrow Paid Search Agency Customer Satisfaction 52

Martech

JANUARY 29, 2025

Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price.

Ideal Customer Profiles 103

Ideal Customer Profiles Marketing Management Loyalty Word of Mouth 103

SendX

JULY 1, 2021

This final step of “closing the loop” shows the customer that they’ve been listened to, and can be powerful in building brand loyalty. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Surveys Surveys can be effective at various points in the purchase cycle. year-over-year.

Business 370

Business Template Customer Satisfaction Customer Surveys 370

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Delivering content for customers at every stage of the journey will help you build brand loyalty and advocates (AKA hit a homerun). The Power of Customer Retention Marketing.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

SendX

AUGUST 27, 2020

Although not strictly an e-commerce tool, Survey Monkey is used by many companies all over the world for researching and studying customer behavior, needs, and expectations. You can create your own surveys that examine just about anything you’d like and get feedback from your customers on each step of their journey.

Marketing Automation Services 370

Marketing Automation Services Marketing Management Tools Customer Satisfaction 370

Marketing Insider Group

MARCH 2, 2021

Your blog, social media, reviews, podcasts, guides, case studies, and videos can help. Don’t forget about the loyalty stage. You can ask them for feedback (via surveys) and reviews. To map out the buyer’s journey, identify all of the steps someone will take to get from the awareness stage to the loyalty stage.

Analysis 359

Analysis Top of Funnel Work Management Lead Ranking 359

Martech

OCTOBER 15, 2024

In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. This is a trend we’ve been asking about every year since the study began in 2021 and it has dropped every single year.

Loyalty 121

Loyalty Thought Leadership Sample Social Media 121

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. Due to COVID-19, the remote workforce is at an all-time high. Sales department SMART goals.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Martech

AUGUST 19, 2024

It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty. Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Are you getting the most from your stack?

Account Based Marketing 115

Account Based Marketing Ideal Customer Profiles ABM Sales Management 115

Webbiquity

JANUARY 27, 2025

By studying their collaborations, you gain insight into what works and what doesnt in your industry, allowing you to make smarter decisions when choosing potential partners. Audience Overlap Studies Understanding your audienceand the audience of potential partnersis crucial for identifying businesses that can benefit from a collaboration.

Marketing Websites 154

Marketing Websites Ad Building Work Management Marketing Management 154

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 262

Enterprise Management Allocation Customer Satisfaction Lead Ranking 262

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. 90% of U.S.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Martech

MARCH 25, 2025

When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in a survey? They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below.

Newsletter 113

Newsletter Paid Search Agency Companies Case Studies 113

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 270

B2B Customer Satisfaction Interactive Marketing Loyalty 270

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. What are the pain points and problems of those you want to sell to?

Marketing & Strategy 310

Marketing & Strategy Marketing Strategy Work Management Product 310

Marketing Insider Group

MAY 25, 2021

Case studies. Stage 4: Loyalty. In the loyalty stage, you should add even more value, empower your customers to continue making beneficial decisions, and encourage them to promote your products and services to their family and friends. Building brand loyalty doesn’t happen by chance. Loyalty programs. Social media.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . A Social Media Today survey interviewed 400 marketers to see how companies are currently using employee advocacy. An untapped source for your business.

Activities 268

Activities Marketing Agencies 2 Paid Search Agency Case Studies 268

Litmus

OCTOBER 17, 2024

Email consistently ranks as the most powerful channel in our State of Email surveys, and this year was no exception. Retaining customers and fostering their loyalty are essential components of the email funnel. Loyalty/advocacy. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer.

Top of Funnel 105

Top of Funnel Conversion Optimization Digital Marketing Funnels 105

Tomorrow People

JANUARY 4, 2018

In a study of 172 B2B marketers, 50% of them judged their own content to be ‘about the same’ or ‘less varied and more limited’ than that of their rivals in the industry. In our study of 172 B2B marketers, there was widespread recognition of the need for differentiation. To increase customer loyalty (41%). By location (49%).

Differentiation 237

Differentiation B2B Marketing Content Marketing Planning 237

Vision Edge Marketing

OCTOBER 3, 2023

The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Moreover, the map to customer satisfaction and customer loyalty is ever-changing, requiring businesses to decipher clues and adapt their customer-centric strategies.

Acquisitions 231

Acquisitions Lead Ranking Loyalty Lead Scoring 231

Webbiquity

AUGUST 30, 2023

The customer lifecycle can be broken down into five stages: Awareness Engagement Conversion Retention Loyalty A customer’s journey doesn’t end with the transaction. An efficient way to learn about customer satisfaction is through surveys.

Ideal Customer Profiles 260

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 260

Marketing Insider Group

MARCH 30, 2021

It will show you how to get from the initial product development stage to launching, marketing, selling, and building customer loyalty. You can also develop a loyalty program that keeps them up to date with your business and interested in your products. Study Your Competitors. Studying your top competitors is a smart strategy.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. That’s huge!

Peer-to-peer 312

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 312

Vision Edge Marketing

JUNE 4, 2024

Aligns with Customer Expectations: Just as writers study reader preferences and trends, your positioning and messaging benefits from delving into customer insights. Example : A software company aiming to launch a new project management tool conducts surveys and interviews with target customers.

Validation 270

Validation Positioning Work Management Marketing Management 270

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertising Advertisements 101

Webbiquity

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. They have the potential to build durable brand loyalty through the use of personalized, relevant, authoritative, credible, reliable, and fresh content.

Social Media 281

Social Media Social Marketing Campaigns Media 281

Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Take our brief 2024 MarTech Replacement Survey Atlanta, facing rapid population growth, expects to add nearly 2 million more residents by 2050. Are you getting the most from your stack?

Digital Transformation 113

Digital Transformation Paid Search Agency Advertising Agencies Planning 113

Marketing Insider Group

DECEMBER 2, 2019

Only about 30 percent of the nation’s employees are engaged on the job, according to a Gallup survey. Great customer experiences create customer loyalty. Use the Service-Profit Chain to Leverage Customer Loyalty. But what if your employees think you’re a bit of a Scrooge? How engaged are they at work? Loyal regulars.

Advertising Agencies 280

Advertising Agencies Paid Search Agency Demand Generation Agencies Loyalty 280

sagefrog

JANUARY 17, 2025

These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. These elements build trust, foster loyalty, and position your business as a reliable partner. In the modern marketplace, the expectations of B2B buyers have evolved significantly.

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). 62% of Customers Want Content That Speaks to Their Needs and Pain Points.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Marketing Insider Group

APRIL 29, 2024

Quick Takeaways Successful customer acquisition starts with a thorough understanding of your target audience, using surveys, analytics, and engagement to uncover their needs and preferences. A recent study shows that organizations with defined goals are 313% more likely to succeed in their marketing endeavors. What do they need?

Acquisitions 312

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 312

ClearVoice

OCTOBER 1, 2024

” Customer Success Stories: Show the real-world impact of your solutions with case studies. Surveys and Primary Research Provide unique, data-backed insights through regular surveys on emerging trends and pain points. Grow consumer trust and loyalty. Produce comprehensive reports with actionable findings.

Education 98

Education Marketing & Strategy Marketing Strategy Webinar Metrics 98