Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. The need for unified customer data has now been so widely understood for so long that we just naturally assume that more companies will have developed it. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 262

Enterprise Management Allocation Customer Satisfaction Lead Ranking 262

SendX

AUGUST 27, 2020

A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them. RingBlaze Source: RingBlaze A comprehensive business phone system is a must when it comes to good customer service.

Marketing Automation Services 370

Marketing Automation Services Marketing Management Tools Customer Satisfaction 370

Marketing Insider Group

NOVEMBER 11, 2020

Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Marketing Insider Group

OCTOBER 20, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Employees and customers alike think highly of a brand that is aligned with a cause they care about. Customers want more, not just employees. No matter our employment situation.

Business 360

Business Work Management Correlation Cable 360

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 270

B2B Customer Satisfaction Interactive Marketing Loyalty 270

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Existing customers are also 50% more likely to try a new product and spend 31% more.

Cross-Selling 281

Cross-Selling Effectiveness B2B Acquisitions 281

SendX

MARCH 18, 2021

You have heard it before: “ the customer is always right. Your customers know things that you could use to improve your email marketing strategy in ways that you couldn’t find on your own. In this context, the words “user” and “customer” mean the same: they both refer to the people that your business profits from.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Webbiquity

AUGUST 30, 2023

Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. What is the customer lifecycle?

Ideal Customer Profiles 260

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 260

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Vision Edge Marketing

JUNE 4, 2024

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. In this episode of What’s Your Edge?,

Validation 270

Validation Positioning Work Management Marketing Management 270

Vision Edge Marketing

AUGUST 30, 2022

Effective research starts with identifying survey objectives tied to business decisions.?This that are market worthy, identify ways to improve customer experience to increase? Ideally, when the survey instrument is fielded and the responses are analyzed, the data gleaned from the answers provide actionable insights. .

Customer Surveys 240

Customer Surveys Validation Research Customer Satisfaction 240

markempa

JANUARY 23, 2018

In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. To create a buyer persona, you must analyze your current customer base and identify any common traits and characteristics.

Buyer Personas 325

Buyer Personas Marketing Automation Services Enterprise Management Work Management 325

Navigate the Channel

MARCH 24, 2025

Understanding Key UX Metrics To optimize your website for better UX, its essential to understand the data-driven metrics that reflect user satisfaction. Studying User Journeys Mapping user journeys the steps visitors take from arriving on your site to completing a goalcan identify major friction points.

Marketing Websites 65

Marketing Websites CTR Customer Satisfaction Click Rate 65

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. Marketingsherpa ).

Stats 336

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 336

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. But what lies ahead?

Marketing Report 323

Marketing Report Event Marketing Stats Paid Search Agency 323

Orange Owl Blog

MARCH 16, 2025

According to a study by HubSpot , 81% of businesses conduct market research to gain a competitive advantage. B2B market research gathers data on what potential customers are looking for and what they need. Also, when you have them on board, you wont risk creating an experience gap where your customers arent getting what they expect.

Research 52

Research Enterprise Management Ideal Customer Profiles B2B Marketing 52

Sword and the Script | B2B

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: 3 recent surveys predict B2B marketing budgets will get a boost in 2025 2.

Statistics 60

Statistics Work Management B2B Thought Leadership Marketing AI 60

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. That’s about 2000 decisions per hour.

Lead Ranking 223

Lead Ranking Lead Scoring Allocation Analytics 223

Salesforce Marketing Cloud

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. Predictive AI has many business use cases that improve customer experiences and decision-making. However, increased AI workloads come with important security and privacy considerations.

Marketing AI 92

Marketing AI Efficiency Privacy Marketing Management 92

Zoominfo

SEPTEMBER 26, 2018

As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different.

Ad Building 250

Ad Building Branding Brand Identity Zoominfo 250

Webbiquity

JANUARY 21, 2021

Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. Customer satisfaction. Behavioral marketing is an old idea. While marketers haven’t quite got there yet, they’re getting closer.

Social Media 281

Social Media Social Marketing Campaigns Media 281

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Work Management 97

Work Management Marketing Management Peer-to-peer Lead Ranking 97

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Ranking 363

Lead Ranking Lead Scoring Work Management Paid Search Agency 363

Martech

DECEMBER 19, 2023

When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. This is where case studies shine — as engaging narratives that showcase real solutions to real business challenges. Case studies sway purchase decisions. Custom-fit.

Case Studies 119

Case Studies Case Study Studies B2B 119

Zoominfo

SEPTEMBER 24, 2019

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ). Why do customers lose trust? Let’s get into it!

Customer Satisfaction 171

Customer Satisfaction Peer-to-peer Zoominfo Trust Marketing 171

Vision Edge Marketing

APRIL 27, 2021

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience.

Touchpoints 248

Touchpoints Word of Mouth Work Management eCommerce 248

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. It’s not just about having a strong logo or a catchy slogan; it’s about creating a brand that customers can trust and believe in.

Loyalty 218

Loyalty Branding Brand Identity Ad Building 218

Orange Owl Blog

MARCH 7, 2025

Personalization is no longer optional, as 74% of customers express frustration with generic, non-personalized content. In B2B, this means delivering a solution that meets a significant business pain point or need, resulting in high demand, strong customer retention, and revenue growth.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Marketing Product Lead Ranking 52

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers.

Lead Nurturing 246

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 246

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. User Experience Drives SEO Search engines, like Google, are all about user satisfaction.

Marketing Websites 309

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 309

InsightSquared

MAY 25, 2021

InsightSquared is excited to unveil The 2021 State of Sales Forecasting study. The survey process engaged with nearly 400 B2B enterprise organizations across industries. . The goals of this study include: Gain insight into how organizations manage the forecasting process. See how automation factors into satisfaction.

Forecasting 156

Forecasting Advertising Benchmark Customer Satisfaction Lead Scoring 156

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research can include customer surveys, sales team interviews, reviewing internal data, and more. And remember: what you think a customer wants and what they really want are often very different. Create persona profiles.

Sales Cycle 246

Sales Cycle Practices Buyer Personas Marketing Automation Services 246

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Marketing Management 98

Hinge Marketing

AUGUST 20, 2020

There are six very compelling reasons to make business model changes that come from a new, ground-breaking research study produced by CPA.com , Bill.com , and The Hinge Research Institute entitled, “Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services. Value pricing introduces benefits beyond the bottom line.

Business 174

Business Marketing Management Price Pricing 174