readwrite

MARCH 9, 2017

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. As a VR platform working closely with brands, publishers, and VR content producers, we have seen consistent increased demand in the VR ecosystem over the course of the past year. So any opinion or commentary on the space feels too early.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Contently

APRIL 28, 2016

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. JLL tailors its content to meet the needs of busy, bombarded customers. It’s a strategy that is constantly evolving,” Little said.

Class 60

Class Paid Search Agency Companies Allocation 60

SnapApp

APRIL 27, 2012

These 5 options have many different features available and allow you to customize your SnapApp as little or as much as you'd like. Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Publish to a website, microsite, blog, or social media site. Mobile optimization. Analytics.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

chiefmartech

DECEMBER 19, 2016

A microsite. Mobile — specifically iOS and Android smartphones, then eventually tablets — created the second major kind of client interface: native mobile apps. Building mobile apps was a different discipline than web development, required different programming and design skills (e.g., ” A website. A landing page.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Content Standard

SEPTEMBER 17, 2015

We explain why your mobile content strategy will change because of the ad-block apocalypse. We break down the differences between hosting content on microsites, subdomains, and subfolders. Just last week, Fortune published an article titled, “Could the Hyperloop soon be a reality, or are we getting taken for a ride?”

Personalization 40

Personalization Content Marketing Content Microsite 40

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. The content library microsite allows you to feature a much longer list of content, featuring both high-performing evergreen assets and fresher content. The Topic Matrix Model.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

SnapApp

NOVEMBER 10, 2011

Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Stats & Customized Report Layouts. To help with this, you can now customize which columns are shown in your report , so you can view exactly what matters to your campaign. Report Row Options.

Twitter 48

Twitter Analytics Stats Microsite 48

Adobe Experience Cloud Blog

JUNE 16, 2010

Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers. Many marketing thought leaders have used the expression “think like a publisher,&# and I completely agree.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Today, having a responsive, mobile-friendly design is essential. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Biznology

JUNE 29, 2010

I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. The same holds true for existing customers. MM: What's your favorite content curation story at T-Mobile?

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. They want a mobile-friendly experience. When thinking about creating problem-solving content, consider setting up a time to interview existing customers as well as members of the sales team. One common way we do this is working with key stakeholders to publish articles on the LinkedIn Publishing platform.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

ClearVoice

NOVEMBER 22, 2021

It can improve consumer trust by serving up solutions to your customer’s pain points. . It can help foster lasting relationships with your customers. When content will be published and shared. ” “In [YEAR], improve customer retention by [PERCENTAGE].” Landing pages and microsites.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Content Standard

JANUARY 25, 2017

M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. Oftentimes microsites are static, missing the obvious benefits of consistent publishing around subjects that the brand would like to build online authority around. Chase: TV Spots vs. Mobile Marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Optinmonster

DECEMBER 23, 2020

You can customize any page element by pointing and clicking and see the changes in real-time. You can also see any changes you make in real-time inside the visual editor before you publish. Every design is mobile responsive and will adapt to any screen size or mobile device. Custom 404 pages. Whether you want to….

Landing Pages 78

Landing Pages Domain Work Management Template 78

Outgrow

MAY 21, 2020

You can also expect custom content from Brafton. Skyword is an agency that creates custom content based on what people actually care about. As a result, Gucci was surprised to witness their mobile growth by 4X and a conversion increase of 70%. The goal was to attract customers and increase brand engagement.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Content Marketing Institute

MARCH 15, 2018

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's Before publishing your story, click the paper clip icon and add a relevant URL. Audience lenses. Click To Tweet. Geofilters. Add a link.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Sarah Worsham ( @sazbean ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Convince & Convert

OCTOBER 22, 2013

This started as a simple goal to publish a record of Google updates. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. There has been a massive shift in what potential publishers expect when it comes to sharing content created by third parties.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. 11) Effective Mobile Marketing Awards. 2) AVA Digital Awards. 12) Effie Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Webbiquity

OCTOBER 3, 2017

When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers. By developing a detailed roadmap of what content will be created and published when, your business is able to be better guided through B2B content marketing processes and stay aligned with specific goals.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

Webbiquity

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Moz

MAY 23, 2019

You can certainly track these things as custom dimensions or custom metrics if that floats your boat. If you are familiar with using custom dimensions and custom metrics, then I assume you probably know how to do this. Of course, you're going to want to customize this. Then we need to track a number of events.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. Email lists – of both customers and non-customers. A more static website or series of microsites. In the past there was a hard line between press, customers, bloggers, analysts, etc.,

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

KoMarketing Associates

APRIL 11, 2019

EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. The use of event-specific microsites, tablet PCs, touchscreens, augmented reality, digital signage, and streaming video has also increased.”. “The Marketers’ Growing Investment in MarTech.

Event Marketing 150

Event Marketing Customer Surveys Microsite Gartner 150

ClearVoice

JULY 12, 2022

Other examples of digital marketing (consider them cousins of content marketing) include affiliate marketing, email marketing, mobile marketing, search engine marketing, and social media marketing. Consider if there is some incentive for your customers to “check-in” while they do business with you.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Webbiquity

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Access your account anytime and share anything from your computer, mobile and tablet. 1) Storify. Save web pages, files, photos or notes and categorize them.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

APRIL 23, 2013

Sherri Liebo identifies the “5 Cs” that Cisco Services looks at to better listen to customers when creating and sharing marketing content, including Customers (“What are customers looking for?”), Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

OCTOBER 6, 2015

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Adobe Experience Cloud Blog

MARCH 30, 2016

Author: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a silo toward a more holistic model that’s structured around the customer lifecycle. Traditionally, customers have come to us with marketing departments organized in every which way.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48

Content Marketing Institute

OCTOBER 24, 2017

Thrive in virtually any content platform – e.g., when embedded on your website or blog; shared via emails, through mobile apps, or on third-party video sites like YouTube; or incorporated into SlideShare presentations, live events, and webinars. Are well suited to being consumed in both the desktop and mobile environments.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Webbiquity

FEBRUARY 24, 2015

” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. Then you need to internally link effectively”) among other topics.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. Marketers Must Create For Mobile. Traditional Publications Create Interactive Content.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Hubspot

JANUARY 5, 2016

Starbucks was an early adopter of social media and today continues to use industry-leading photos to attract customers. To streamline the buying process even further, Starbucks created an app to simplify mobile payments and bypass lengthy lines. 3) Starbucks. 4) Spotify. 5) Herschel Supply Co. 5) Herschel Supply Co. 6) Everlane.

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28