article thumbnail

Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Publishers and advertisers may be less able to effectively identify fraudulent activity. CMA report. Amazon on the Reach deal. “As Why we care. Any of them in the U.K.? As the U.K. As the U.K.

Amazon 106
article thumbnail

As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021

Contently

In years past, we used these events to network with customers and prospects, and showcase new product releases. We talk to thought leaders from publishing and marketing, and invite listeners to ask questions live using the chat function. Listening to customers more. 2020 is a year unlike any other. That was gone.

Planning 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Switch the user interface to accelerate growth and leadership

Biznology

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

article thumbnail

How to Create a Paywall in WordPress (2 Methods)

Optinmonster

And while you’ve likely seen paywalls on major publishing sites, you may not know exactly how to make one for your own website. So, in today’s post, we’re going to show you 2 different methods for creating a paywall in WordPress, including: Content locking. Integrating the membership site feature. What Is a Paywall?

Lock-In 90
article thumbnail

How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

Gated content is also referred to as locked content. In fact, we’ve seen amazing results from content locking, including one site that got 11,000 new subscribers in a month with a simple content upgrade. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

Lock-In 93
article thumbnail

How To Create an ActiveCampaign Form With a WordPress Plugin

Optinmonster

Step 3: Customize Your Inline Form. Step 5: Publish Your ActiveCampaign WordPress Form. There are also advanced sales and support features that can deliver a complete customer experience solution. You will not be able to do any additional custom styling. How Do I Add an ActiveCampaign WordPress Form?

API 76
article thumbnail

5 Ways to Boost and Improve Public Relations

Navigate the Channel

Stakeholders can include current or potential customers, stockholders and investors (if you’re a public company), suppliers and vendors, employees, and local, state or national government entities. The way you and your company relate to the public is crucial to its success. Are they the general public? Of course not.