Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation
Martech
FEBRUARY 5, 2024
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Publishers and advertisers may be less able to effectively identify fraudulent activity. CMA report. Amazon on the Reach deal. “As Why we care. Any of them in the U.K.? As the U.K. As the U.K.
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