Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

APRIL 5, 2021

Whether you host your website on HubSpot, WordPress, Squarespace, or Wix, we've got you covered. If you want to embed a Facebook feed on your HubSpot-hosted site, it's incredibly easy to do. Copy-and-paste your business' Business Page into the "Facebook Page URL" box. Switch to the IFrame tab, and copy the custom module.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do your social team and customer care team collaborate today?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. URL (matches the title, no underscores present). Here are some great backlink strategies via Backlinko : Publish "skyscraper" content.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. First, let’s look at the tools and platforms used to generate UTM-tagged URLs.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Hubspot

MARCH 30, 2021

JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. The point of business accounts on Facebook is to interact with your customers and prospects who are already engaging there. What if customers complain? Image Source.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Besides, your blog content is really important for nurturing your leads and turning them into customers. Start using OptinMonster to convert website visitors into subscribers and customers.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Now, customers have a wealth of options available online 24/7. The way people shop has radically changed. so your brand stays top of mind. language learning apps”).

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Scoop.it

MARCH 18, 2021

Here are four easy ways to surface the best content on any topic that matters to you and add it to your content hubs quickly and efficiently using the ‘Publish’ button in all of them. You can set up customized searches for any topics, questions, and formats that are currently relevant to you. Keyword in title or URL only.

Process 53

Process Optimization Curation RSS 53

KoMarketing Associates

JULY 11, 2019

Add your website’s URL. If you’ve used almost any social media management tool, you’ll be familiar with the idea of “Community Managers,” – basically account admins who plan and post all social media content, and who are tasked with responding to comments and possibly forwarding any complaints to Customer Service. Add your industry.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Hubspot

JULY 30, 2020

For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. If you're stuck with coming up with copy that'll speak to your customers , or want branding advice from experts , we've got you covered. Click "Publish!" Give the page its own URL. Image Source.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Hubspot

MARCH 3, 2020

This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Source: HubSpot via Google ). If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Source: comScore ). Source: Kelsey Group ). Have location pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBug Media

MAY 19, 2020

One of the most important metrics for SaaS marketers is the ratio of the average customer lifetime value to the customer acquisition cost (LTV:CAC). In order to improve your LTV:CAC ratio, you need to focus on customer acquisition, retention, monetization, and segmentation. Image taken from HubSpot. ). Lower churn.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

SmartBug Media

APRIL 5, 2019

Each page has its own unique URL, which is great for SEO—and you can even check out the analytics for each individual page. Head over to HubDB in your HubSpot portal and click on the “Create table” button in the upper right corner. Page Path is the unique part of the URL for the page; it’s the section at the end of the URL path.

Marketing Websites 58

Marketing Websites Template Custom Publishing Hubspot 58

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Jesse Hanley.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MARCH 26, 2018

HubSpot's Website Grader. For example, Google's Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. HubSpot's Website Grader. All you need is your website URL and an email address to get started. and a Google bot! SEO Monitoring Tools.

SEO 101

SEO Tools Domain Wikipedia 101

Hubspot

FEBRUARY 19, 2018

In fact, I'm going to show you just how easy it is by taking one of our 15 infographic templates in PowerPoint (pictured above) and creating my own, customized infographic with it. This template is pictured below, and full of opportunities to customize: Step 2: Customize Your Infographic. Easy as that!

Template 101

Template Custom Publishing Comparison Landing Pages 101

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. The performance of your website.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Enter any URL and find other websites that are similar. Showcase reviews: HubSpot, SnapApp. Showcase reviews: Online Marketing Institute. 3) Bubbl.us. Google Review Count: 57,800.

Planning 145

Planning Research Tools Best Practices 145

Vidyard

AUGUST 13, 2018

We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. This video above with Peter Bonch is one we recorded, edited, optimized and published inside 20-minutes during the Toronto HUG (HubSpot User Group) session. Video has become ridiculously easy to do yourself. It’s fun.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: Will Removing.html From My URLs Help My Site ? Jesse doesn’t adhere to a regular publishing schedule. Instead, he posts a new video every time he gets a fun idea. “So,

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

FEBRUARY 26, 2019

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona. What is a blog post?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Hubspot

MAY 31, 2018

Once you’ve chosen a template and theme, take the time to customize it. Imagine your website is your only chance to have a full conversation with a potential customer. Go through, and check out the URLs -- are those optimized for search? Once you’re ready, click “Publish”, and your site is ready for use. Install Plugins.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

SmartBug Media

FEBRUARY 28, 2020

Have you ever published a blog about how awesome your credit cards are, but had nobody click the CTA to open an account? Bonus points: if you’re on HubSpot’s CMS, create an A/B test of your page variations. When that database only has an incomplete view of your prospect and/or customer info, your ability to target diminishes greatly.

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). allows you to provide quick customer service and support. Customize and brand your profile. Twitter makes it easy to distribute content.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

B2B Marketing Insights - WE

MARCH 16, 2022

Once you’ve added the title tags to your other pages, save each page (or publish if using something like WordPress) and upload it to your server. According to HubSpot , conversion rates drop by an average of 4.42% with each additional second of load time. Make URLs SEO-Friendly. Keep your URLs short and sweet.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 10, 2019

url" : "[link]. publisher" : {. type" : "Organization", "name" : "HubSpot". <meta property=”og:site_name” content=”HubSpot”. <meta Additionally, structured data can make your organization more visible to potential customers and increase your click-through rate by up to 30%. author" : {. Don’t remember?

Organization 78

Organization Marketing Websites Optimization SERP 78

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. To start, we organized all of HubSpot’s current offers into broader topic categories. But truth be told, the "Should we gate our content?" Opportunities.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98