The CTR of Short Links: What You Need to Know


Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. CTR can reveal the quality of an ad, social media post or email and lets you see how strong it is. Many people opt not to click on them, which is detrimental to their CTR.

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Featured Snippets: How to Increase Your Organic CTR


This parameter limits the number of search results that Google will show in your search, and will, therefore, surface the next URL that would be eligible for a featured snippet. The post Featured Snippets: How to Increase Your Organic CTR appeared first on

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. Expedia’s Facebook Pixel seems to be tracking people who visit their website, which they’re using to create Custom Audiences of people visiting specific URLs. NOW WITH MORE!

Top 18 Magento SEO Plugins for Your E-commerce Site

Single Grain

Creates brand-based URLs easily and makes it possible to handle the store's SEO with canonical URL structure and “nofollow” and “noindex” tags. It provides canonical URL functionality and makes it simple to add meta descriptions and product titles. Helps improve your CTR.

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11 Simple Steps to Boost Your Organic Click-Through Rates


After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Identify your lowest CTR content. Plot your Organic Search CTR v. Adding a number to your title can boost your CTR by 36%!

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Your B2B Guide to Important Google Updates

Golden Spiral

With the graduation, Google launched the Manual Actions report and a “test live” capability to the newly launched URL Inspection Tool. The beta launch of GSC provided us more data with the Index Coverage report, Performance report, links report, and once again, the URL inspection tool.

How To Optimize Your Google Ads Campaigns

Altitude Branding

Keywords that are consistently underperforming and delivering a click-through rate (CTR) lower than 1% should be deleted and replaced with more specific terms that are relevant to your ad. Are you focusing on conversions, CTR or impressions to name a few? 4) Optimize Your URL.

Sitelink Suggestions in adVantage


They appear below the main website URL. It uses existing Final URLs as a reference point to then pull other links, from an advertiser’s website, that may help grab user attention. According to Bing , the CTR may increase by 30%. . What Are Sitelinks?

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Position Zero Is Dead; Long Live Position Zero


In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). The duplicate URL hasn't been replaced — it's been removed entirely.

What Is A/B SEO Testing?

Single Grain

URL structures. You could simply group several URLs into two categories — one with the word “buy” in the meta title and one without — to see whether that phrase impacts key SEO metrics (such as CTR or ranking position). Your alternative hypothesis is that it doesn’t increase CTR.

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How To Get the Most Out of AdWords Expanded Text Ads

KoMarketing Associates

Multiple Display URL Paths for Testing. There are now 2 specific fields for Display URL input – meaning you can add in fields at both the category level and a more specific input at the keyword or product level. Expect CTR to Rise and Adjust Budgets Accordingly.

How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Analyse Your Click-Through Rates (CTRs) An ad with a high Click Through Rate (CTR) will typically be well written, or contain something compelling that drives a searcher to respond. Google has said over and over again that SEO is not a paid activity.

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The Ultimate Guide to Google Search Console in 2018


Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar. Each domain represents a different server; those URLs might look very similar, but from a technical perspective, they’re two unique domains.

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Spot Zero is Gone — Here's What We Know After 30 Days


On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. Longtime snippet winners are seeing CTR and traffic drops. Most of the time we see URLs losing the snippet to other URLs.

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55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

When you assess how ads have performed, measure them like this: CTR. Just enter the conversions you truly value – like demos, or perhaps a request to be contacted by a salesperson, or even a return visit to your website – as the CTR. That’s going to get you a really low CTR, but it will have you optimizing your ads for what actually matters… which is not how many clicks you can get. Test including your website URL in your headline. Test Your Ad’s URL.

7 SEO Metrics That Every Marketer Should Pay Attention To


Number of Ranking Pages – The number of unique URLs which appear in the top 100 rankings positions for any keyword. Click-Through Rate (CTR) represents the percentage of users who clicked on a link to your site from the SERP.

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s


Consequently, some folks are seeing significant declines in CTR. This is just an accounting problem, however, and won’t destroy CTR as if the listing weren’t on the page at all. Hi guys! Welcome to 2020.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

As different from regular (non-advertising) tweets, don’t include hashtags, @ symbols, image URLs, or any other clickable elements in your tweet other than your delivery URL. as billable events, whereas other platforms only count clicks on the delivery URL.

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Top 10 SEO KPIs for your business


As your pages rank higher on the Search Engine Result Pages (SERPs), based on the number of visits and the engagement there’s a significant improvement in the organic Click-through-rate (CTR) as well. Click-Through-Rate (CTR).

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. In order to do this, an advertiser will need to make sure that all social media final URLs are properly tagged with a UTM string. Advertisers can find significant increases in the CTR with the use of ad copy that is tailored to an individual, or group of similar users.

How to Audit Your PPC Campaign & Identify Metrics for Success


The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group.

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5 Fast Hacks To Increase Your Twitter Click Through Rate


Here are five simple ways to improve your tweets for a higher CTR. Create Custom URLs. You’re already using a URL shortener to make the most of the limited space you have on Twitter. Guest post by Logan Strain.

Content Marketing ROI: 5 Metrics You Need to Know

KoMarketing Associates

You can find an average for each under Behavior > Overview, or more granular data for specific URLs under Behavior > Site Content > Landing Pages. How to Find It: Search by URL (ex. Specific content asset URL or /blog/), sorted by top-shared content.

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15 Secrets To Creating The Perfect Meta Descriptions


In other words, aside from forgetting about meta descriptions altogether, using the same ones across multiple pages or utilizing low-quality meta descriptions, here are SEOs’ 15 best tricks to help boost organic CTR simply by convincing consumers to click on your links in the SERPs: 1.

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Deliverability Acronyms: A-Z


Call To Action - A URL link or content copy that influences the reader to take action. Click Through Tracking - The email metrics obtained by counting all activity related to the recipients clicking on the URL Links in an email message.

How to Perfectly Manage a PPC Campaign [Template]


Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. Finally, there's the tricky matter of the display URL.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

Before we get into all of the advanced features Google displays in search results, let’s start with the very basics – titles, descriptions, and URLs. While meta descriptions do not play a significant role in driving rankings, they can play a role in search result CTR.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late


Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. CTR: Clicks divided by impressions. In late September, clickthrough rate (CTR) started falling.

Paid Search Glossary & Tips On Getting Started With Google Ads

SmartBug Media

In each ad, you write your messaging in the form of two headlines, a description, and a URL (your web address). CTR : CTR stands for click-through rate. CTR relies on the two previous key performance indicators—clicks and impressions. Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


Some examples: Content; Title and meta description; Heading tag; Images; URLs; Rich snippets. It’s as if they use Google as a shortcut, instead of remembering a whole URL or to find suggestions related to that site. URLs for SEO. URLs are also targets for Googlebot.

How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Display URL: This consists of your website address and an optional path field where you can give a name to your landing page URL in order to make it easier for your customers to understand what the page is about. You can create a display URL of your choice.

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Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

Search Console offers data around Google search impressions, CTR, average keyword position, and clicks: Now, looking at click data won’t provide you with exact numbers (and, in all honesty, it isn’t really ALL that close) but something is better than nothing. Sort the file by URL.

What is a good CPM? Why cheap CPMs aren’t always the best


Contextual keyword targeting allows advertisers to target URLs based on the keywords that appear within website pages. Contextual keyword, although more expensive, has a CTR of about 3X that of contextual targeting. Native advertising has a CTR of 2–3X that of display.

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Measuring Year-End Marketing KPIs – Where’s the Data?


short URL to see your stats. . Average Keyword CTR. Average Landing Page CTR. Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in our post about holiday marketing. The sales cycle may vary for your business but year-end marketing opportunities are still available, so make sure to check out last month’s post.

Best Practices to Boost B2B Email Marketing Performance

Launch Marketing

Common email performance metrics include looking at open rate, bounce rate and click-through-rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation


Higher relevance = Higher CTR = Higher Quality Score = More Traffic = More Leads. Display URL : Include your keywords. You can see here that the advertiser included the keyword in the headline and the display URL.

How to Improve Your Alexa Rank FAST

Comment on this page with your url to get a free backlink to your site. Here’s a quick guide to improve your Alexa Rank fast. The full article can be found at: How to improve your Alexa Rank. What is Alexa and what is the Alexa Rank?

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