5 influencer marketing KPIs to measure your next campaign
Sprout Social
SEPTEMBER 19, 2024
A common formula for calculating EMV for an influencer campaign is: Total impressions X Cost Per Mille (CPM) = EMV CPM is the cost your brand pays per 1,000 impressions (“mille”) for a social ad. You can apply this to a specific social media network by using the CPM your brand normally pays in social ad campaigns.
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