Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care. Serving to audio.

Creativity 115

Creativity Paid Search Agency Campaigns Advertising Agencies 115

Marketing Insider Group

FEBRUARY 3, 2021

There are always pros and cons to in-house vs. outsourced decisions, but we believe strongly that a content marketing agency like ours can deliver more return for every dollar you invest. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers.

Marketing Agencies 2 273

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 273

Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. When interviewing agency owners and senior leaders, a more complex picture emerges. Agencies innovate with AI for the wrong reasons.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing AI Paid Content 125

Top Rank Marketing

FEBRUARY 26, 2024

.” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 5 qualities to seek out in a B2B tech marketing agency TopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Ad Agencies Allocation 108

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. So how do you find a good social media agency? This is a flat-out lie.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

SWZD

NOVEMBER 16, 2021

For B2B agencies, offering core data, creative and tech capabilities is not enough - an integrated approach to leverage these capabilities is equally important to see exponential outcomes.

Ad Agencies 127

Ad Agencies Creativity B2B 127

BenchmarkONE

FEBRUARY 1, 2023

The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies. Step 1: Financing Your Agency There are five main ways to raise the money you need to get started.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Creativity 52

Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Creativity 258

Creativity Paid Search Agency Advertising Agencies Planning 258

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Paid Search Agency 121

Paid Search Agency Advertising Agencies Ad Agencies Work Management 121

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

Advertising Agencies 89

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 89

Hubspot

JULY 24, 2020

When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Companies leverage agencies like Erba to produce professional, effective campaigns. What is a creative agency?

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 118

Marketing AI Efficiency Creativity Copywriting 118

Martech

MAY 21, 2024

The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion.

Creativity 92

Creativity Paid Search Agency Conversion Advertising Agencies 92

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house?

Demand Generation Agencies 99

Demand Generation Agencies Paid Search Agency Creativity Companies 99

The Marketing Blender

JUNE 14, 2024

Let’s take a look at how to select a B2B branding agency that can elevate your brand identity and deliver tangible results. ” – Blender Creative Team This holistic approach to branding explores the essence of your company—your individual truth. But B2B branding isn’t just about having a cool logo.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Branding 52

Marketing Insider Group

JUNE 2, 2021

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive. Having to notify an agency and figure out how to pivot can take days.

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.”

Paid Search Agency 71

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 71

Martech

APRIL 4, 2023

How will these changes affect agencies? “I I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house Augmented intelligence.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 114

AgencyEA

JUNE 11, 2024

Highlights from the First Annual “By Design” It was a cold January evening, and Rick and I were catching up with a former Kellogg professor, Paul Earle, over drinks at the Soho House. Paul shared that he had a big idea and wanted to team up with EA to bring it to life. He […]

Creativity 52

Creativity Ad Agencies Design Thought Leadership 52

ClearVoice

OCTOBER 26, 2020

Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. How has the creative marketing agency triumvirate evolved with time? The evolution of the creative agency triumvirate.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

Stevens & Tate

DECEMBER 30, 2022

A lot of their marketing effort came from the instincts of their advertising agency’s creative team. These days, advertising agencies have access to a wealth of data, which has led to data driven marketing. How Data Driven Marketing Can Support Creativity. How Using Data Can Inspire Great Marketing Campaigns.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Atomic Reach

MARCH 5, 2024

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency.

Creativity 52

Creativity Advertising Agencies Paid Search Agency Ad Agencies 52

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 114

Advertising Agencies Creativity Advertisements Advertising 114

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Agencies are very good at taking direction.

Paid Social Agency 135

Paid Social Agency Paid Search Agency Social Media Ad Agencies 135

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. CaaS is aimed at helping brands get their TV creative onto the platform in as fast and least expensive a way as possible. A simpler, faster way and I hope to be more creative with less soul-sucking parts.” This is CaaS.

Creativity 104

Creativity Advertising Agencies Allocation Paid Search Agency 104

ATAK Interactive

JULY 7, 2023

However, creating a successful marketing strategy requires expertise, creativity, and resources. That's where a strategic marketing agency comes in. In this article, we'll explore how strategic marketing agencies can transform your brand.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Branding 78

Martech

MARCH 25, 2022

Good morning, Marketers, let’s get creative! In asking this, he points out how technology is involving more people throughout the organization in marketing efforts, and this is also expanding the definition of creativity. The “creative” that marketing typically deploys is a message or image. And so is creativity.

Creativity 103

Creativity Paid Search Agency Advertising Agencies Conference 103

AgencyEA

FEBRUARY 28, 2024

At Agency EA, our best work starts and ends with culture to strengthen community. As year-long advocates for amplifying and celebrating diverse voices, we’re proud to shine a spotlight on the vibrant tapestry of talent within the Black creative community of Chicago — our hometown!

Creativity 52

Creativity Communities Ad Agencies Best Practices 52

Sprout Social

NOVEMBER 22, 2022

In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

Paid Search Agency 110

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 110

ATAK Interactive

JULY 29, 2023

Welcome to "Strategically Digital: Exploring the Essence of Marketing Strategy Agencies." In this comprehensive blog, we embark on a journey to uncover the core of marketing strategy agencies - their methodologies, innovative approaches, and the pivotal role they play in today's dynamic business landscape.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Marketing Strategy 78

Bannersnack

OCTOBER 5, 2023

2 minutes read Creatopy, the AI-driven creative automation platform, has raised a $10M Series A from 3VC and Point Nine. More than 5,000 global brands and agencies already use the platform to create, customize, automate, and scale their ads & visual content production.

Creativity 98

Creativity Automation Paid Search Agency Advertising Agencies 98

Martech

OCTOBER 19, 2021

This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Because most marketers give insufficient attention to the creative brief, this gives an advantage to the few that do.

Creativity 107

Creativity Digital Asset Management Enterprise Management Distribution 107

ATAK Interactive

NOVEMBER 10, 2020

Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency Insights, our CEO Austin LaRoche discusses what makes this balance between creativity and efficiency essential and how to achieve it. ? ? ?. “ Oh, I don’t know if this is right. .

Creativity 148

Creativity Paid Search Agency Act-On Viral Marketing 148

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketplace.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Walker Sands

JANUARY 12, 2023

Walker Sands has constantly evolved during my 15 years at the agency, which is part of the reason we’ve landed on the Inc. And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. 5000 list of fastest-growing companies every year for the past decade.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98