Martech

JANUARY 3, 2025

Guardrails provide a “single source of truth” to arbitrate subjective decisions about creativity. How AI does and doesnt change the game AI offers marketers the ability to produce creative materials at an unprecedented scale. Its not that different from a senior copywriter reviewing a junior copywriters work.

Marketing AI 134

Marketing AI Ethics Branding Brand Identity 134

Martech

APRIL 28, 2025

AI is changing how clients view creative work. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI generations” The problem is that our copywriter didn’t use AI and would be offended by the feedback.

Marketing AI 113

Marketing AI Ideal Customer Profiles Work Management Best Practices 113

Thinkers360

JULY 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. Congratulations to all our Creativity influencers who participated! Join Enterprise Lite to work with all of these Creativity influencers! What are some other resources available to learn more about Creativity?

B2B Thought Leadership 115

B2B Thought Leadership Creativity Thought Leadership Lead Scoring 115

Martech

OCTOBER 24, 2024

Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Content drafts, copywriting and content research are the most popular use cases, showing genAI’s primary role in boosting operational efficiency and reducing costs. Processing.

Lead Ranking 126

Lead Ranking Lead Scoring Marketing Automation Services Work Management 126

Oktopost

OCTOBER 14, 2021

This is where applying B2B copywriting strategies comes into play. Copywriting remains one of the best ways to boost conversions. Clearly, copywriting is key in building more successful outreach, but what does that really entail? What is B2B copywriting? B2B Copywriting vs B2C Copywriting. Source: [link].

Copywriting 142

Copywriting Top of Funnel Marketing & Strategy B2B 142

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 144

Copywriting Social Media Practices Marketing AI 144

WordAgents

APRIL 10, 2025

Campaigns need daily budget allocations, copywriting, design, and A/B testing. Unlike paid ads, SEO content keeps working after its published. Paid Ads Costs in B2B Paid ads offer speed but come with high upfront and ongoing costs. Numbers reflect averages and industry benchmarks gathered from multiple sources.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Heinz Marketing

AUGUST 8, 2020

The Key to Email Copywriting for the Non-Copywriter. Improving your email copywriting might just be the quickest way to maximize your email ROI. Many marketing budgets are tight right now, so companies are looking for creative, low-cost ways to drive demand. Thanks for your insight, Sharon Ernst. Thanks, Seth Godin.

Trade Show 133

Trade Show Copywriting Landing Pages B2B 133

SocialPilot

FEBRUARY 12, 2025

That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.

Copywriting 48

Copywriting Social Media Practices AIDA 48

Martech

JANUARY 21, 2025

” These versatile professionals combine: 1) Data mastery, 2) Creative brilliance and 3) Optimization expertise. Creative Power: The visionary artist Creativity is no longer limited to design teams or copywriters. Think about marketing and marketers. How many marketers do you know that are “triple threats?”

Copywriting 115

Copywriting Act-On Creativity Advertising Benchmark 115

Single Grain

MAY 13, 2025

With the global creative software market reaching $13.95 The intersection of AI capabilities and human creativity has created unprecedented opportunities for marketing teams to produce more impactful work at scale. Here are the best tools for creative marketing. billion in 2024 and a projected CAGR of 10.1%

Budget Programs 52

Budget Programs Enterprise Management Creativity Work Management 52

Marketing Insider Group

DECEMBER 19, 2022

By using specific language in content marketing and copywriting, you can nudge your audience towards engaging with and sharing your content, ultimately driving more traffic to your site. As copywriters and content markers, we know that word choice determines whether people choose to engage with our content.

Copywriting 342

Copywriting Click Rate Urgency Marketing Lead Ranking 342

Bannerflow

APRIL 15, 2025

This is where a popular term comes in: creative automation. So, lets see what creative automation is and how it can help you. What is creative automation? In its core, creative automation refers to tools you can use to produce more creatives for your ad campaigns a lot faster.

Creativity 52

Creativity Marketing Automation Services Automation Work Management 52

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? Copywriters the world over shudder at the mere thought of it. But as this copywriter—who’s very much human—will tell you, there’s nothing to fear. Yeah, an AI copywriter can help with that. What is AI Copywriting? Will AI Replace Copywriters?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Martech

FEBRUARY 13, 2025

Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. Creative control: Marketers may be hesitant to delegate creative decision-making to AI. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Dig deeper: Unlock the real value of genAI in martech 4.

Paid Search Agency 139

Paid Search Agency Marketing AI Lead Scoring Lead Ranking 139

Webbiquity

NOVEMBER 15, 2022

Humans are visually oriented and gravitate toward eye-catching content, so refine your visual design skills and knowledge of software programs such as Canva , Figma, and Adobe Creative Suite. Copywriting is a critical marketing skill because it helps you: write effective ads; produce engaging posts for existing and new followers; and.

Social Media 324

Social Media Work Management Marketing Management Media 324

NuSpark Consulting

AUGUST 8, 2023

This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting. AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Martech

APRIL 9, 2025

These changes allow us to focus more on creativity, strategy and experimentation while AI takes care of the heavy lifting. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Email: Business email address Sign me up! Processing. Contact enrichment.

Marketing AI 129

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 129

Sprout Social

SEPTEMBER 12, 2024

We’ll also share content creation tools you can use to support your creativity. For example, a creator can assist with Instagram caption ideas and other social media copywriting needs. By leveraging AI, you can focus more time and effort on being creative, ensuring that their content stands out in an oversaturated digital landscape.

Social Media 137

Social Media Work Management Marketing Management Marketing AI 137

Marketing Insider Group

OCTOBER 10, 2017

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. The infographic is the best marriage of graphic design and copywriting, offering endless ways to showcase […].

Copywriting 252

Copywriting B2B Display Creativity 252

The Point

NOVEMBER 15, 2023

A good creative brief is the foundation for an effective marketing campaign. In the face of deadlines, however, and at the normal, torrid pace of modern marketing, creative briefs are often viewed as an extra step, an annoyance, and an unnecessary obstacle to getting content in market. Why are briefs so important?

Creativity 167

Creativity Advertising Agencies Paid Search Agency Psychographics 167

Outgrow

MARCH 2, 2022

How to Drive Conversions Through Copywriting in Marketing [Infographic]. The art of writing good and persuasive content that compels your audience to purchase your products or services is known as copywriting in marketing. . But to come up with a good copywriting strategy can be very tiresome. Good and valuable content draws 7.8

Copywriting 105

Copywriting AIDA Conversion Outgrow 105

The Point

JUNE 18, 2019

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point. An arresting header image. Register for the event here.

Creativity 160

Creativity B2B Webinar Metrics Email Marketing 160

Webbiquity

MARCH 18, 2025

But it’s a sure recipe for mediocrity in creative endeavors like writing. It can help copywriters, bloggers, and other content marketing professionals work more efficiently. .” Predictability is highly valuable in many contexts: medicine, law, science, mathematics, and coding, just to name a few.

Marketing AI 161

Marketing AI Work Management Blogger Training 161

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 124

Marketing AI Efficiency Creativity Copywriting 124

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap. Before launch, the creative team was already thinking, “Nailed it!”

Creativity 127

Creativity Work Management Paid Search Agency Marketing Management 127

Zoominfo

AUGUST 28, 2020

But it’s also creative, design-heavy, and nuanced, making the skills necessary to succeed in an email marketing position highly diverse. Email marketing is both an art and a science, combining both creative messaging with strategic planning, making the modern email marketer someone with a wide range of skills. Copywriting.

Email Marketing 237

Email Marketing A/B testing Planning Zoominfo 237

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

SmartBug Media

JULY 7, 2021

In this blog we’ll cover six copywriting best practices for creating paid media ads to capture the attention of your audience and have them click on your ad content. Get creative with your copywriting best practices. Don’t be shy about what you offer. Test using numbers or symbols to help make your ad stand out.

Copywriting 116

Copywriting Paid Search Agency Practices Ads 116

Marketing Insider Group

JULY 25, 2023

Grammarly and QuillBot are top editing tools, while Sudowrite is decent software for creative writing. and ClosersCopy are top AI content writing tools for copywriting. Use it for creative and descriptive writing, like novels and short stories. Jasper, Rytr, and INK are good choices for long-form articles, while Copy.ai

Marketing AI 243

Marketing AI Budget Programs Tools Copywriting 243

Marketing Graham

AUGUST 6, 2023

Let’s have a natter about something that’s been making waves in the copywriting world lately – the copywriting ai tool. The Pros: Why Everyone’s Talking About Copywriting AI Tools 1. If you need a piece of copy, and you need it now, copywriting ai tools have got your back. Alright, mates!

Copywriting 98

Copywriting Tools Ethics Creativity 98

B2B Marketing Directions

APRIL 27, 2025

I now plan to add Alan Barker's new book, The Complete Copywriter: The Definitive Guide to Marketing with Words (Kogan Page, 2025), to my library of writing resources. The Complete Copywriter is an in-depth guide to writing marketing content, and it should be required reading for anyone new to the craft.

Copywriting 52

Copywriting Planning Work Management Thought Leadership 52

Scoop.it

DECEMBER 26, 2023

Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably. Why Embrace AI Email Copywriting? Let’s take a look at the various ways in which using AI tools for email copywriting can benefit your business.

Copywriting 105

Copywriting Tools AIDA User-Generated Content 105

Act-On

OCTOBER 11, 2023

For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 243

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 243

Webbiquity

JANUARY 7, 2020

Barely missing the top 10 were three posts that compiled the funniest, most creative, and most off-beat marketing posts of the year: Funny Business: The Best Digital Marketing Humor, 2013 Edition ; What’s So Funny About Digital Marketing? 17 Tragically Common Copywriting Mistakes to Avoid. Plus, it’s just cool.

Advertising Benchmark 54

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 54

Contently

MARCH 5, 2020

Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. Faced with these growing demands, some companies have tried to adopt by growing their in-house team, putting up job postings for more copywriters, videographers, and designers.

Advertising Agencies 210

Advertising Agencies Paid Search Agency Top of Funnel Work Management 210

Martech

DECEMBER 6, 2024

Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Creating engaging imagery.

Marketing AI 129

Marketing AI Examples Planning Case Studies 129