How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Marketers have to strike a balance between data insights and unique creative, increasing their confidence in their ability to execute. .

7 Key Principles of B2B Email Creative

The Point

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it.

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choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI. Because the creative is so outrageous and sometimes offensive they get huge amounts of press coverage (which is free). The creative does all the work.

The Value of Creativity for Live Events

Webbiquity

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone. Here are a few tips and tricks to help you connect to your creativity. Creatives are often hit with inspiration at the oddest times.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Where Creativity, Data and Performance Meet

RockContent

Creativity is whatever isn’t something else.” There is no doubt about the contribution of creativity to marketing effectiveness. Exceptional creative design helps large or small brands make a business impact. The only way to stand out from the crowd is to be creative.

How to include a creative in the martech decision process

ClickZ

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology.

6 Creative Ways to Recycle Your Content

Marketing Insider Group

The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […].

Display advertising creative resource guide

Choozle

Display advertising creative as we know it today had a very humble beginning. With a myriad of different creative types, sizes, designs, call to actions, campaign goals, and more, the possibilities are endless! That’s where our display advertising creative resource guide comes in! The post Display advertising creative resource guide appeared first on Choozle: Digital Advertising Made Easy.

Why you need a creative workflow process

Act-On

But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy. You can’t expect a creative workflow process to be perfect and be used perfectly. What is a creative workflow? At its most basic, a creative workflow is the process by which your organization or team generates, approves, and signs off on things. Why do you need a creative workflow process?

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Digital display ad creative: size matters

Choozle

At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it. Native ( creative sizes vary ). Digital display ads: creativity is key. This isn’t the first post we’ve written about the importance of your creative assets. Display ad creative resources: The creative process in advertising, from idea to impressions.

Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. To come up with creatively written solutions to your B2B marketing dilemmas, you do not need to be an expert copywriter or consider yourself an advanced writer at all.

Creativity and AI at Cannes Ad Fest

Modern Marketing

On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape. Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design.

How human creativity plays a role in AI

Act-On

Marketing Strategy ai artificial intelligence creativityLearn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative. Would you expect a $10 Billion digital content and advertising company to be a showcase of stunning online creative?

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field. But if knowing how to measure content marketing ROI—the method […].

77 Ways to be More Creative

Carla Johnson

January 9, 2020 Creativity is one of those things that sounds romantically easy to do, but often leaves you scratching your head. Even the creative geniuses get stumped from time to time. The key to getting your creative mojo going is practice. Since January is International Creativity Month, I wanted to give you some ideas about how you. The post 77 Ways to be More Creative appeared first on Carla Johnson. Creativity Innovation Carla Johnson

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Managing creativity, whether my own or that of my employees, is like checking off to-do lists without any sense of the relative value of each item. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

What is programmatic creative?

Bannerflow

Programmatic creative is so much more than presenting the right offer at the right time. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. In this blog, we will define what programmatic creative is, what it includes, and suggest different programmatic creative technologies. We will do this by answering the following questions: What is programmatic creative? Dynamic creative.

12 Creative Facebook Carousel Ads Examples + Templates

Bannersnack

In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads.

How to Get Creatives to Harmonize With Metrics

Content Marketing Institute

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work.

Creative Optimization Fundamentals

Keywee

One of the most common levers that marketers reach for is creative optimization — adding variations of images and text to see what works best. For the purpose of this post, I want to look at a couple of specific factors that go into creative optimization. . Effective creative testing.

Creative Marketing in a Data-Driven Culture

Modern Marketing

by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. To preview his session, Sutherland shared how different behaviour-driven concepts should be shaping your creative marketing strategy.

7 Creative Event Ideas to Use in 2019

Marketing Insider Group

The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group. As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone. That said, competing with so many other conferences can make it difficult for event planners to come up with innovative event ideas to wow […].

7 Creative Ways to Personalize Your ABM Strategy

Marketing Insider Group

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. The post 7 Creative Ways to Personalize Your ABM Strategy appeared first on Marketing Insider Group. It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business.

What is a Creative Management Platform (CMP)?

Bannerflow

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? In this blog we focus on the different benefits and values that a creative management platform can provide a marketing team, including: Increasing efficiency within production. Driving engagement through creativity. Personalising at scale, via dynamic creative optimisation (DCO). But firstly, what is a creative management platform?

How Embarrassing Moments Lead to Creative Genius

Carla Johnson - Innovation

The post How Embarrassing Moments Lead to Creative Genius appeared first on Carla Johnson. Creativity Innovation Carla JohnsonOctober 11, 2019 I still remember it like it was yesterday. It was my first “real” job – I was the marketing director for a mid-size architecture firm. Every Monday started the same, with a meeting in the conference room. Just me and the five partners of the firm. I felt completely out of my league. They were well-traveled, experienced.

Office Activities that Spark the Creative Process

Act-On

Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate

Announcing Visually’s New and Improved Creative Brief

RockContent

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum. We decided to revamp and are excited to share our Creative Brief. We decided to divide and conquer the new creative brief by breaking it into 6 strategic sections.

8 Things Creative Thinkers Know that You Don’t

Carla Johnson

February 14, 2020 People say “creatives” have a natural knack for what they do. In fact, an article on Thrive Global listed the most important things that creative thinkers. The post 8 Things Creative Thinkers Know that You Don’t appeared first on Carla Johnson. Creativity Innovation Carla JohnsonI think they do, to a certain degree. But mostly these original thinkers have a way of looking at the world that other people don’t. It’s not a hidden secret sauce.

Calling all Creatives

Biznology

Many are also looking for creative talent, the kind that can elevate their content to new heights. But businesses and their marketers are beginning to realize that captivating an audience for more than an Internet moment takes real creative talent and skill. In the recent New York Times Magazine article, “ The Creative Apocalypse that Wasn’t, ” Steven Johnson points out: “People will still pay for creative works.”

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation? The post Are You Killing Creativity with Marketing Automation? Marketing automation allows us to scale mundane tasks–like sending emails–so we can reach a much larger audience more efficiently.

Marketing Automation Can Improve Your Creative Team?s Workflow

Marketo

Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. MarTech’s article, “ The marketing leader’s case for arming creative teams with technology ” shares why this technology can be frustrating for some creative teams. Marketing automation can improve your creative team’s workflow.

5 Examples of Creative Healthcare Content Marketing

Contently

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The post 5 Examples of Creative Healthcare Content Marketing appeared first on Contently. When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy.

Is B2B marketing lacking creativity?

TaylorMadeIn KEW

Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. However, more than this focus on data, I’m much more concerned about the almost total lack of creativity within many B2B marketing organisations and the lack of creative thinking among a large proportion of B2B marketers.