How to Streamline and Automate Creative Workflows


Have you defined workflows for producing different types of content assets? Does your team follow those workflows consistently? If not, there’s probably room to improve your content production processes.

The 4-Minute Creative Thinking Test

Carla Johnson

The post The 4-Minute Creative Thinking Test appeared first on Carla Johnson. Creativity Innovation Carla Johnson Creative ThinkingMay 17, 2022 More than 60 years ago, Psychologist J. Guilford created the terms convergent and divergent thinking.


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How to Structure Your Creative Team


As the need for content and digital experiences grow, so do the creative teams that generate them. So what is the ideal organizational structure for creative teams? Without proper structure and processes, chaos often ensues, especially in large companies.

How to Cultivate Creativity at Work

Heinz Marketing

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

17 Ways to Become More Creative

Carla Johnson

April 5, 2022 You know how you have this image in your brain about what “creative” people look like? Yeah, that’s exactly what’s holding you back from being creative yourself! People regularly tell me that they aren’t creative. Creativity

28 Unique Gifts for Creative Thinkers

Carla Johnson

December 17, 2020 Find just the right something for the creative person in your life can feel like a lot of pressure. The post 28 Unique Gifts for Creative Thinkers appeared first on Carla Johnson. Creativity Innovation Carla Johnson Creative Thinkers Gifts Holidays Innovative Thinker

How to Perfect Your Creative Workflow [Template Included]


If you're leading marketing or content operations for a big company, perfecting your workflow processes has never been more crucial. A key part of this process is documenting your workflows so everyone understands the steps and who is responsible for each.

How Creative Posters Can Grow Your Business


With that in mind, here are five ways creative posters can help you to grow your business. But consistent messaging doesn’t mean you can’t be creative. The sky is the limit when it comes to creativity. Boost your credibility with a creative poster.

Creative Power: Restive and Uprising


It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! ’ “The celebrated actor of stage and screen dives into the controlled free fall that is his creative process.”

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative. Without either of those two factors in place, even the best creative will suffer. But none of this renders creative unimportant.

B2B Creative for B2C Brands

The Mx Group

B2B Strategy

B2C 90

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Marketers have to strike a balance between data insights and unique creative, increasing their confidence in their ability to execute. .

How to Be More Creative: Your Guide to Unlocking the Potential of a Creative Thinker 


15 minutes read Most of us, including myself, grew up with the idea that only artists are creative people. This being the case for many, we naturally say that everything remotely close to creativity is not for us. Creativity & Productivity

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creative Content Concepts That Will Transform Your Ecommerce Marketing


With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing.

17 of the Best Books on Creativity

Carla Johnson

January 18, 2022 January is International Creativity Month. Because of this, I wanted to take a few minutes and answer a question that people regularly ask me: What should I read to get better at creativity? The post 17 of the Best Books on Creativity appeared first on Carla Johnson.

77 Ways to be More Creative

Carla Johnson

January 9, 2020 Creativity is one of those things that sounds romantically easy to do, but often leaves you scratching your head. Even the creative geniuses get stumped from time to time. The key to getting your creative mojo going is practice.

choozlechat: Display ad creative with Creativity Multimedia


Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI. Because the creative is so outrageous and sometimes offensive they get huge amounts of press coverage (which is free). The creative does all the work.

The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging!

The Ultimate AI Test: How Creative Can AI Get in Content Creation?


Is AI going to replace creative content producers? But just how creative can AI get? I used to say, “no way”. Now, I’m not as confident in that thought. Let’s explore this in more depth and look at some of the ways AI can act as a resource and partner for content producers.

The 5 Step Guide to Creative Marketing and its Importance


A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role.

Where Creativity, Data and Performance Meet


Creativity is whatever isn’t something else.” There is no doubt about the contribution of creativity to marketing effectiveness. Exceptional creative design helps large or small brands make a business impact. The only way to stand out from the crowd is to be creative.

Improve Creativity (and Innovative Thinking) in 60 Seconds

Carla Johnson

The post Improve Creativity (and Innovative Thinking) in 60 Seconds appeared first on Carla Johnson. Creativity Innovation Carla Johnson Necker CubeFebruary 15, 2022 Ideas are like parking spots: The more you need one the less likely they are to show up.

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

Display advertising creative resource guide


Display advertising creative as we know it today had a very humble beginning. With a myriad of different creative types, sizes, designs, call to actions, campaign goals, and more, the possibilities are endless!

Five Creative B2B Marketing Strategies to Try in 2022


Image credit: The Creative Exchange on Unsplash. It forces out-of-the-box creativity that draws attention and makes you stand out from all the other pitches. The post Five Creative B2B Marketing Strategies to Try in 2022 appeared first on B2B Marketing Blog | Webbiquity.

7 Ideas To Get Your Creativity Unstuck

Content Marketing Institute

Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute. Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques.

B2B Reads: Creative Problem-Solving, Perfectionism, and Thought Leadership

Heinz Marketing

4 ways to become a creative problem-solver. In this blog post, Ulli Appelbaum offers four practical ways to “overcome mental biases and become a better creative problem solver.”

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

The Creativity Gap


I read two things recently that go together like peanut butter and jelly and they make for an

5 Ways to Promote Creativity in Content Teams


Perhaps you need to help get the creative juices flowing! Team Culture Tips & How-Tos brainstorming collaboration content content teams creation creativity culture departments editorial team fresh ideas ideation inspiration Research skills teams workspace writers writers block

8 Things Creative Thinkers Know that You Don’t

Carla Johnson

February 14, 2020 People say “creatives” have a natural knack for what they do. In fact, an article on Thrive Global listed the most important things that creative thinkers. The post 8 Things Creative Thinkers Know that You Don’t appeared first on Carla Johnson.

What Is a Creative Brief and How Do You Write One?


Depending on your role within your content operation, you might find yourself responsible for writing a fair amount of creative briefs to aid in collaboration with your writers and subject matter experts.

From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. This world isn't as much a fantasy as it is the future. Thanks to AI's emerging role in project management, we can finally restructure our teams to achieve more. Join our panel of thought leaders to learn where AI is taking us and how to get there.

3 Examples of Creative B2B Marketing Initiatives


Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. So although it’s creative, they didn’t do the impossible.

Marketing Automation Can Improve Your Creative Team?s Workflow


Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. Marketing automation can improve your creative team’s workflow.

The Method Behind Great Creative

Square 2 Marketing

4 Lessons About Trusting The Process. Ever seen a Franz Kline painting? An abstract expressionist painter active in the ‘40s and ‘50s, Kline created massive black-and-white canvases that somehow manage to be simultaneously chaotic and controlled, alien and familiar.

Creativity vs. productivity: AI to the rescue


Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Managing creativity, whether my own or that of my employees, is like checking off to-do lists without any sense of the relative value of each item. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!