7 Key Principles of B2B Email Creative

The Point

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point.

Why is No-One Talking About B2B Creative?

The Point

This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative. At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative.

The Value of Creativity for Live Events

Webbiquity

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

6 Creative Ways to Recycle Your Content

Marketing Insider Group

The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. Let’s face it. Coming up with new ideas for content can be a struggle.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative.

Calling all Creatives

Biznology

Many are also looking for creative talent, the kind that can elevate their content to new heights. But businesses and their marketers are beginning to realize that captivating an audience for more than an Internet moment takes real creative talent and skill.

Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group.

How B2B Marketing is Changing in 2018

Email marketing campaigns / creative email content / targeted email campaigns / news- letters 9 Email - association lists / list brokers / publication subscriber lists 3 Partner Marketing Tactics (12 responses). 1How B2B Marketing.

Six Creative Ideas for Your Next Corporate Event

Webbiquity

What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. The post Six Creative Ideas for Your Next Corporate Event appeared first on B2B Marketing Blog | Webbiquity.

7 Creative Ways to Personalize Your ABM Strategy

Marketing Insider Group

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. The post 7 Creative Ways to Personalize Your ABM Strategy appeared first on Marketing Insider Group.

7 Creative Event Ideas to Use in 2019

Marketing Insider Group

The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group. As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone.

How human creativity plays a role in AI

Act-On

Marketing Strategy ai artificial intelligence creativityLearn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.

Why you need a creative workflow process

Act-On

But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy. You can’t expect a creative workflow process to be perfect and be used perfectly. We’ve all been there.

Office Activities that Spark the Creative Process

Act-On

Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate

When to Refresh Creative: Optimal Campaign Timing from Awareness to Conversion

Adaptly

Campaign creative is one of the most powerful ways to communicate a brand’s ideas and values, but it can easily grow stale or irrelevant, causing audiences to lose interest. But knowing exactly when creative is ready for a refresh can […]. The post When to Refresh Creative: Optimal Campaign Timing from Awareness to Conversion appeared first on Adaptly.

INFOGRAPHIC: Marketers vs. Creatives

ScribbleLive

Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. The post INFOGRAPHIC: Marketers vs. Creatives appeared first on Visually Blog.

What makes an effective ad? Tips & tricks for catchy creative

Choozle

No matter the campaign objective, all ad creative should follow these three best practices: Consider the objective of your ad. View our infographic to see three visual examples of ways to make your digital advertising creative the best it can be, based on your unique campaign goals.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Creativity cannot be time boxed.

7 Tips for Prioritizing Creative Thought in Your Daily Life

Content4Demand

I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. In the hustle and bustle of everyday life, however, taking time to do heads-down creative work is difficult.

Why you need a creative brief for every project

Act-On

That’s what makes the visual portion of your creative process so important. This evolution is why a creative brief is so critical. What is a creative brief? A creative brief is essentially a mini project plan with a creative bent. Note: a cousin to a creative brief is a project brief. Why do you need a creative brief? A creative brief is a document that helps get all of your creative players on the same page.

The Often-overlooked Coolness of B2B Creative

The Mx Group

The post The Often-overlooked Coolness of B2B Creative appeared first on The Mx Group

Facebook’s New Creative Customization Product Is Changing the Way Advertisers Buy Media

Adaptly

The post Facebook’s New Creative Customization Product Is Changing the Way Advertisers Buy Media appeared first on Adaptly. Blog advertising asset customization creative creative asset creative customization Facebook facebook ads facebook creative fb how to instagram ads instagram creative marketing media paid social segment asset customization social ads social marketing social media social media ads social media creative video ads video creative

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. On a scale of 1 to 5 (5 being the best), the researchers ranked the data-driven creativity scores of respondents.

Creativity and AI at Cannes Ad Fest

Modern Marketing

On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape.

Is B2B marketing lacking creativity?

TaylorMadeIn KEW

Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. Yet we can be creative.

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation? The post Are You Killing Creativity with Marketing Automation?

Weekend Reading: “The Creative Curve” by Allen Gannett

Marketing Insider Group

For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time. In this book, Allen Gannett heroically punctures the myth of creativity.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

Creativity Hacks: 9 Ways to Find Inspiration

Marketing Insider Group

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

The creative process in advertising, from idea to impressions

Choozle

Someone once told me that creativity doesn’t exist. We often think that creativity is reserved for those who are in those “creative” roles, a.k.a., The creative process in advertising. Then, your creative assets can be perfected around that central idea.

Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

You can check out the slides I presented at last year’s conference here: Creativity, Technology and Storytelling. The theme for this year’s content marketing summit is creativity, technology and storytelling. What Is The Content Marketing Imperative?

Time to Get Personal with Dynamic Creative

Digilant

No two customer journeys are exactly alike so why do creative placements treat it as such? Enter: Dynamic Creative Optimization (DCO). How does Dynamic Creative work for those viewing my media? How do we set up Dynamic Creative? We ran Dynamic Creative for our campaign.

How to Create a Work Culture Ideal for Creative Marketers

Marketing Insider Group

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Too much pressure, and some creatives […].

7 Creative Ways to Generate More B2B Leads

Marketing Insider Group

The post 7 Creative Ways to Generate More B2B Leads appeared first on PureB2B. The post 7 Creative Ways to Generate More B2B Leads appeared first on Marketing Insider Group. Many businesses spend a great deal of time and resources on lead generation.

5 Creative Ways to Use Data (beyond measuring KPIs)

Act-On

Here are five creative ways to use your data. Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization

Reinventing the Fathom Website with Creative Conversion

Fathom

The solution was simple: focus on conversion-centered design (CCD) with a total creative redesign of the website. Web design and content architecting is the perfect storm in which creative, conversion and analytics fuse together to become the ultimate proving ground for your business.

The Creativity Gap

Lattice

I read two things recently that go together like peanut butter and jelly and they make for an