choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? The creative does all the work. MSJ: Can you explain what Creativity Multimedia offers?

The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative.

The Value of Creativity for Live Events

Webbiquity

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative.

How B2B Marketing is Changing in 2018

Email marketing campaigns / creative email content / targeted email campaigns / news- letters 9 Email - association lists / list brokers / publication subscriber lists 3 Partner Marketing Tactics (12 responses). 1How B2B Marketing.

The creative process in advertising, from idea to impressions

Choozle

Someone once told me that creativity doesn’t exist. We often think that creativity is reserved for those who are in those “creative” roles, a.k.a., The creative process in advertising. Then, your creative assets can be perfected around that central idea.

INFOGRAPHIC: Marketers vs. Creatives

ScribbleLive

Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. The post INFOGRAPHIC: Marketers vs. Creatives appeared first on Visually Blog.

Why you need a creative workflow process

Act-On

But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy. You can’t expect a creative workflow process to be perfect and be used perfectly. We’ve all been there.

How human creativity plays a role in AI

Act-On

Marketing Strategy ai artificial intelligence creativityLearn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.

5 Creative Ways to Use Data (beyond measuring KPIs)

Act-On

Here are five creative ways to use your data. Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization

Why you need a creative brief for every project

Act-On

That’s what makes the visual portion of your creative process so important. This evolution is why a creative brief is so critical. What is a creative brief? A creative brief is essentially a mini project plan with a creative bent. Note: a cousin to a creative brief is a project brief. Why do you need a creative brief? A creative brief is a document that helps get all of your creative players on the same page.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Creativity cannot be time boxed.

Pin the clickTAG on the HTML5 creative

Choozle

HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. As for getting started, there are plenty of resources out there for building HTML5 creatives.

Creativity and AI at Cannes Ad Fest

Modern Marketing

On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape.

Is B2B marketing lacking creativity?

TaylorMadeIn KEW

Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. Yet we can be creative.

Why Brands Need Creative That’s Native to Social Platforms

Adaptly

Brands are always looking for new ways to tailor their messages to consumers, whether it’s through personalized creative, sequential messaging, or even customized campaigns. But before your brand should even start customizing to specific users, you need to first tailor the creative to each platform. The post Why Brands Need Creative That’s Native to Social Platforms appeared first on Adaptly.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. On a scale of 1 to 5 (5 being the best), the researchers ranked the data-driven creativity scores of respondents.

Survey 205

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation? The post Are You Killing Creativity with Marketing Automation?

Announcing Visually’s New and Improved Creative Brief

ScribbleLive

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum.

Weekend Reading: “The Creative Curve” by Allen Gannett

Marketing Insider Group

For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time. In this book, Allen Gannett heroically punctures the myth of creativity.

3 Habits to Boost Creativity & Become a More Prolific Marketer

Hubspot

Maya Angelou once said, "You can't use up creativity. You feel you've used up so much of your creative energy already -- how will you ever come up with a new idea for the next quarter? In these instances, it can feel like creativity is finite, and maybe even rare. Creativity

How Creative Are You? Take the Test.

Type A Communications

MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. Creativity Marketing Center for Creative Leadership digital marketing Donald W MacKennon Institute of Personality Assessment and Research marketing University of California Berkeley

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

The Creativity Gap

Lattice

I read two things recently that go together like peanut butter and jelly and they make for an

How to Create a Work Culture Ideal for Creative Marketers

Marketing Insider Group

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Too much pressure, and some creatives […].

State of Content Marketing 2019: Creativity Strikes Back

Contently

Creativity strikes back. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories.

Digital advertising creative refresh

Choozle

Digital advertising creative is a key aspect of any campaign, drawing the audience to engage with your overall campaign goals. So, at what point does your creative stop being effective? We’ll dig into all things creative in this quick webinar.

Creativity Hacks: 9 Ways to Find Inspiration

Marketing Insider Group

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

What’s So Creative About Mornings?

Blue Flame Thinking

For more than a few of our team members, attending a meeting of like-minded professionals is the perfect way to start their day and get their creative juices flowing. CreativeMorning’s manifesto says it all: Everyone is creative. The post What’s So Creative About Mornings?

Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

You can check out the slides I presented at last year’s conference here: Creativity, Technology and Storytelling. The theme for this year’s content marketing summit is creativity, technology and storytelling. What Is The Content Marketing Imperative?

Unleashing Creativity & Avoiding Group Think

Type A Communications

June 9, 2017 by Michelle Smith It’s hard to find a leader today who isn’t aggressively calling for growth and innovation within their organization and hasn’t clamored for more creative, read more. Creativity Innovation Michelle Smith O.C.

Reinventing the Fathom Website with Creative Conversion

Fathom

The solution was simple: focus on conversion-centered design (CCD) with a total creative redesign of the website. Web design and content architecting is the perfect storm in which creative, conversion and analytics fuse together to become the ultimate proving ground for your business.

13 reasons why travel brands need a creative management platform

Bannerflow

Creative management platforms (CMPs) are revolutionising the way travel marketers are doing business. In a competitive market, producing an eye-catching master creative for your travel campaign is key. With automatic resizing and optimising – it makes creativity a dream.

The Secret Phrase that Jump Starts Creativity

Type A Communications

Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications

This Is the Real Secret to Unleash Your Content Marketing Creativity

Marketing Insider Group

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. The secret to creativity is found in the mystery you’re about to read. The Real Secret of Creativity.

Don’t Let a Small Marketing Team Hold You Back: 3 Creative Marketing Strategies from Joyride

Act-On

Working with a small marketing team can be challenging, but these creative marketing strategies from Joyride will help you transform your marketing.

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better

ScribbleLive

That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. To help people develop more effective content, we surveyed 789 marketers and creatives about their experience working together.

Creativity Doesn’t Mean Big (So Stop Making Excuses)

Marketing Insider Group

We assume creativity has to be big. The post Creativity Doesn’t Mean Big (So Stop Making Excuses) appeared first on Marketing Insider Group. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work.

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Your creative genius will carry you only so far in this business. Guest post by Heather Baker.

PR 195

The Line Between Data-Driven Marketing and Creative Content Marketing

ScribbleLive

Creative thrills but data pays the bills.” Here are a few ways to align your creative instincts with the data you have on hand. Remember that creativity has led to some of the most astounding products and innovative brands in history (Apple, for example).