The Secret Phrase that Jump Starts Creativity

Type A Communications

Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative.

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INFOGRAPHIC: Marketers vs. Creatives

ScribbleLive

Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. The post INFOGRAPHIC: Marketers vs. Creatives appeared first on Visually Blog.

Speaking Creative: 6 Tips for Efficient Revisions

Navigate the Channel

Guest Contributor: Matt Hillman , Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products.

Creative Content for B2B Marketers

Type A Communications

Content Marketing CreativityJanuary 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more.

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation? The post Are You Killing Creativity with Marketing Automation?

How Creative Are You? Take the Test.

Type A Communications

MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. Creativity Marketing Center for Creative Leadership digital marketing Donald W MacKennon Institute of Personality Assessment and Research marketing University of California Berkeley

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Creativity cannot be time boxed.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

A great way for you and your video team (whether that is in-house or agency) to figure out what that plan should be, is to work through a creative brief. A creative brief can come in different forms, and include a variety of elements. Proper planning permits perfection.

The Science of Creativity

Hubspot

CREATIVITY. There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” — Edward de Bono. Where does creativity come from? What is Creativity?

Unleashing Creativity & Avoiding Group Think

Type A Communications

June 9, 2017 by Michelle Smith It’s hard to find a leader today who isn’t aggressively calling for growth and innovation within their organization and hasn’t clamored for more creative, read more. Creativity Innovation Michelle Smith O.C.

Speaking Creative: 6 Tips for Efficient Revisions

Navigate the Channel

Guest Contributor: Matt Hillman, Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products.

5 Amazing Ways to Spark B2B Marketing Creativity

Marketing Insider Group

B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group.

How to Be Creative When You're Not Naturally Creative

Hubspot

I’m just not a creative person.". That's when we tend to look over at our peers who are "creative types" and wonder why we didn't inherit any creative genes ourselves. So w hat can we do to exercise that creative muscle when we're struggling to come up with new ideas?

Creative Work Relies on Failure

Hubspot

Everyone wants to be creative, yet many of us are too fearful to pursue our most creative ideas. According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Creativity vs. Fear of Failure. less creative -- plan B.

Calling all Creatives

Biznology

Many are also looking for creative talent, the kind that can elevate their content to new heights. But businesses and their marketers are beginning to realize that captivating an audience for more than an Internet moment takes real creative talent and skill.

Essential Steps for Productive Creative Kickoffs

ScribbleLive

Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. We recently conducted a survey of marketers and creatives to understand how well we all work together. Do creatives think briefs are bad?

4 Exercises That Boost Creative Confidence

Hubspot

If you work in a creative profession, you've likely battled with self-doubt at one point or another. Perfectionism is the bane of any creative professional's existence. And that's a big problem if being creative is how you make a living.

8 Creative Examples of the Use of Color Psychology in Marketing

Marketing Insider Group

The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […].

Want More Creative Marketing? You Need More Sensitive Marketers

Marketing Insider Group

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. But to differentiate, we need to rely more heavily on something others can’t copy and technology can’t commoditize: the creativity of your people.

11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas.

7 Creative Ways to Generate More B2B Leads

Marketing Insider Group

The post 7 Creative Ways to Generate More B2B Leads appeared first on PureB2B. The post 7 Creative Ways to Generate More B2B Leads appeared first on Marketing Insider Group. Many businesses spend a great deal of time and resources on lead generation.

Creativity Hacks: 9 Ways to Find Inspiration

Marketing Insider Group

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

4 Strategies to Spark On-Demand Creativity

Hubspot

Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Individual contributors also must be able to tie their creative efforts to measurable ROI. Why is creativity so important? Because for agencies, creativity is currency.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” (Tip:

7 Keys to Giving Effective Feedback to Creatives

ScribbleLive

And in order to get the final creative you really want, giving effective feedback is crucial. According to an ANA survey , agencies and their clients are less than satisfied with how the creative process works. Don’t ambush creatives with drive-by feedback.

Hey CMOs: Technology Now as Important as Creativity

Modern Marketing

Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand. Technologically Creative.

Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

You can check out the slides I presented at last year’s conference here: Creativity, Technology and Storytelling. The theme for this year’s content marketing summit is creativity, technology and storytelling. What Is The Content Marketing Imperative?

9 Creative Snapchat Ideas for Brands

Hubspot

Below, we've featured nine ideas for how to make your snaps more creative and engaging, and examples from real brands to inspire you. Snapchat lenses are another way to make your images and videos more creative, and brands can purchase Sponsored Lenses to promote products and events.

The Secret Sauce to Creative Marketing

Salesfusion

The post The Secret Sauce to Creative Marketing appeared first on Salesfusion. Marketing Blog creative design creative marketing

Why Virtual Agencies Might Be More Creative

Hubspot

It got me thinking about the creativity part. Is a virtual work environment simply more conducive to creativity? Is the distributed agency, therefore, an innately more creative business model? And I wanted to hear about the relationship between telework and creativity first-hand.

Why you need a creative brief for every project

Act-On

That’s what makes the visual portion of your creative process so important. This evolution is why a creative brief is so critical. What is a creative brief? A creative brief is essentially a mini project plan with a creative bent. Note: a cousin to a creative brief is a project brief. Why do you need a creative brief? A creative brief is a document that helps get all of your creative players on the same page.

The Line Between Data-Driven Marketing and Creative Content Marketing

ScribbleLive

Creative thrills but data pays the bills.” Here are a few ways to align your creative instincts with the data you have on hand. Remember that creativity has led to some of the most astounding products and innovative brands in history (Apple, for example).

Why you need a creative workflow process

Act-On

But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy. You can’t expect a creative workflow process to be perfect and be used perfectly. We’ve all been there.

16 Creative Email Design Trends to Watch in 2017 [Infographic]

Hubspot

Change is the only constant. And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements -- giving designers the chance to explore more customized, innovative content for email subscribers.

17 Famous Quotes on Creativity to Inspire Your Marketing

Type A Communications

January 26, 2017 by Carla Johnson One of the biggest complaints I hear from B2B marketers is that they don’t have what it takes to be creative. To clarify, they. read more.

5 Tips For CMOs To Keep Their Creative Teams Humming

Modern Marketing

Among other things, being professionally active in a creative industry means that you often have to be one step ahead of the competition. Follow the tips below to implement a continuous training procedure for the five essential creative areas within businesses.

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Your creative genius will carry you only so far in this business. Guest post by Heather Baker.

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Creative Marketing in a Data-Driven Culture

Modern Marketing

by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998.

3 Creative Highlights From Cannes Lions

Modern Marketing

For those of you not familiar, the Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. For us, creativity means thinking about the lives of our audience and how to connect with them.”