The Value of Creativity for Live Events

Webbiquity

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular.

The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative.

INFOGRAPHIC: Marketers vs. Creatives

ScribbleLive

Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. The post INFOGRAPHIC: Marketers vs. Creatives appeared first on Visually Blog.

How B2B Marketing is Changing in 2018

Email marketing campaigns / creative email content / targeted email campaigns / news- letters 9 Email - association lists / list brokers / publication subscriber lists 3 Partner Marketing Tactics (12 responses). 1How B2B Marketing.

Calling all Creatives

Biznology

Many are also looking for creative talent, the kind that can elevate their content to new heights. But businesses and their marketers are beginning to realize that captivating an audience for more than an Internet moment takes real creative talent and skill.

The Secret Sauce to Creative Marketing

Salesfusion

The post The Secret Sauce to Creative Marketing appeared first on Salesfusion. Marketing Blog creative design creative marketing

How human creativity plays a role in AI

Act-On

Marketing Strategy ai artificial intelligence creativityLearn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.

Pin the clickTAG on the HTML5 creative

Choozle

HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. As for getting started, there are plenty of resources out there for building HTML5 creatives.

Why you need a creative brief for every project

Act-On

That’s what makes the visual portion of your creative process so important. This evolution is why a creative brief is so critical. What is a creative brief? A creative brief is essentially a mini project plan with a creative bent. Note: a cousin to a creative brief is a project brief. Why do you need a creative brief? A creative brief is a document that helps get all of your creative players on the same page.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Creativity cannot be time boxed.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. On a scale of 1 to 5 (5 being the best), the researchers ranked the data-driven creativity scores of respondents.

Creativity and AI at Cannes Ad Fest

Modern Marketing

On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape.

Is B2B marketing lacking creativity?

TaylorMadeIn KEW

Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. Yet we can be creative.

The Creativity Gap

Lattice

I read two things recently that go together like peanut butter and jelly and they make for an

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation? The post Are You Killing Creativity with Marketing Automation?

Weekend Reading: “The Creative Curve” by Allen Gannett

Marketing Insider Group

For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time. In this book, Allen Gannett heroically punctures the myth of creativity.

How to Create a Work Culture Ideal for Creative Marketers

Marketing Insider Group

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Too much pressure, and some creatives […].

Digital advertising creative refresh

Choozle

Digital advertising creative is a key aspect of any campaign, drawing the audience to engage with your overall campaign goals. So, at what point does your creative stop being effective? We’ll dig into all things creative in this quick webinar.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

Announcing Visually’s New and Improved Creative Brief

ScribbleLive

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum.

How Creative Are You? Take the Test.

Type A Communications

MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. Creativity Marketing Center for Creative Leadership digital marketing Donald W MacKennon Institute of Personality Assessment and Research marketing University of California Berkeley

State of Content Marketing 2019: Creativity Strikes Back

Contently

Creativity strikes back. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories.

Creativity Hacks: 9 Ways to Find Inspiration

Marketing Insider Group

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

Dynamic creative optimisation (DCO): what you need to know

Bannerflow

Dynamic creative optimisation (DCO) is next level programmatic creative. For some, dynamic creative optimisation offers the only way to do true personalised messaging at scale. Dynamic creative optimisation (DCO): what is it? There is no limit to your creative ambition.

Unleashing Creativity & Avoiding Group Think

Type A Communications

June 9, 2017 by Michelle Smith It’s hard to find a leader today who isn’t aggressively calling for growth and innovation within their organization and hasn’t clamored for more creative, read more. Creativity Innovation Michelle Smith O.C.

Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

You can check out the slides I presented at last year’s conference here: Creativity, Technology and Storytelling. The theme for this year’s content marketing summit is creativity, technology and storytelling. What Is The Content Marketing Imperative?

Creative Uses for Lead Capture

Lead Liaison

We’ve rounded up seven creative uses for event lead capture using our system. Consider these 20 examples of experiential marketing to get your creative juices flowing. The post Creative Uses for Lead Capture appeared first on Lead Liaison. Businesses can use Lead Liaison’s GoExhibit!™ in many ways – it’s not just for trade shows! GoExhibit!™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™.

The Secret Phrase that Jump Starts Creativity

Type A Communications

Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications

Reinventing the Fathom Website with Creative Conversion

Fathom

The solution was simple: focus on conversion-centered design (CCD) with a total creative redesign of the website. Web design and content architecting is the perfect storm in which creative, conversion and analytics fuse together to become the ultimate proving ground for your business.

This Is the Real Secret to Unleash Your Content Marketing Creativity

Marketing Insider Group

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. The secret to creativity is found in the mystery you’re about to read. The Real Secret of Creativity.

Email Marketing: 2 campaigns that used innovative creative to generate leads

B2B Lead Generation

Tweet One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train. The campaign was so successful, the company’s Australia team utilized creative in its own email campaign and a magazine ad.

Creativity Doesn’t Mean Big (So Stop Making Excuses)

Marketing Insider Group

We assume creativity has to be big. The post Creativity Doesn’t Mean Big (So Stop Making Excuses) appeared first on Marketing Insider Group. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work.

Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

Dynamic creative optimisation (DCO) performs when done right. Retargeted campaigns may perform better than others but DCO can only be used effectively if creative is adjusted depending upon what stage of the user journey your viewer was at.

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better

ScribbleLive

That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. To help people develop more effective content, we surveyed 789 marketers and creatives about their experience working together.

How to Write a Great Creative Brief

Content Marketing Institute

The one surefire way of creating great content is to start with a great creative brief. The one surefire way of creating great #content is a great creative brief, says @ContentDuncan. Don’t be so detailed that you stifle creativity. Use the creative brief checklist.

The Surprising Relationship Between Stress and Creativity

Hubspot

Popular opinion might say that’s because creativity needs both stimulation and room to breathe. As it turns out, stress and creativity aren't always mutually exclusive. What is the relationship between stress and creativity? Creativity

The Line Between Data-Driven Marketing and Creative Content Marketing

ScribbleLive

Creative thrills but data pays the bills.” Here are a few ways to align your creative instincts with the data you have on hand. Remember that creativity has led to some of the most astounding products and innovative brands in history (Apple, for example).

Speaking Creative: 6 Tips for Efficient Revisions

Navigate the Channel

Guest Contributor: Matt Hillman , Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products.

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Your creative genius will carry you only so far in this business. Guest post by Heather Baker.

PR 192

Study: The 2019 Creative and Marketing Salaries Guide

Contently

” Mercifully, I found out about content marketing where there is money to be made in creative fields. For that, we turned to The Creative Group’s 2019 Creative and Marketing Salaries Guide. How do us creatives feel about those statistics?

Want More Creative Marketing? You Need More Sensitive Marketers

Marketing Insider Group

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. But to differentiate, we need to rely more heavily on something others can’t copy and technology can’t commoditize: the creativity of your people.

What the Creative Job Market Can Tell Us About Content Marketers

Contently

Last month, The Creative Group, a staffing firm that focuses on marketing and advertising, released a report on the 2018 job market. executives, almost 80 percent plan to maintain their current hiring plans, suggesting a stable job market for creatives.