The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative.

Why you need a creative workflow process

Act-On

But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy. You can’t expect a creative workflow process to be perfect and be used perfectly. We’ve all been there.

How to Create a Work Culture Ideal for Creative Marketers

Marketing Insider Group

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Too much pressure, and some creatives […].

How human creativity plays a role in AI

Act-On

Marketing Strategy ai artificial intelligence creativityLearn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Doug Kessler is co-founder and creative director at Velocity Partners, a B2B content marketing. side of your brain what the company does, while the tone tells the creative side what they’d be like. For example, if one of your values is “creative,” what exactly do you.

Why you need a creative brief for every project

Act-On

That’s what makes the visual portion of your creative process so important. This evolution is why a creative brief is so critical. What is a creative brief? A creative brief is essentially a mini project plan with a creative bent. Note: a cousin to a creative brief is a project brief. Why do you need a creative brief? A creative brief is a document that helps get all of your creative players on the same page.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative.

Weekend Reading: “The Creative Curve” by Allen Gannett

Marketing Insider Group

For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time. In this book, Allen Gannett heroically punctures the myth of creativity.

Calling all Creatives

Biznology

Many are also looking for creative talent, the kind that can elevate their content to new heights. But businesses and their marketers are beginning to realize that captivating an audience for more than an Internet moment takes real creative talent and skill.

INFOGRAPHIC: Marketers vs. Creatives

ScribbleLive

Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. The post INFOGRAPHIC: Marketers vs. Creatives appeared first on Visually Blog.

The Secret Sauce to Creative Marketing

Salesfusion

The post The Secret Sauce to Creative Marketing appeared first on Salesfusion. Marketing Blog creative design creative marketing

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation? The post Are You Killing Creativity with Marketing Automation?

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Content Marketing Video creative brief video video content video marketing video projectsHere are 13 questions to guide your next project, and a handy template.

Is B2B marketing lacking creativity?

TaylorMadeIn KEW

Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. Yet we can be creative.

How Creative Are You? Take the Test.

Type A Communications

MacKinnon was a psychology professor at the University of California at Berkeley who researched creativity. Creativity Marketing Center for Creative Leadership digital marketing Donald W MacKennon Institute of Personality Assessment and Research marketing University of California Berkeley

Creativity Hacks: 9 Ways to Find Inspiration

Marketing Insider Group

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Want to be more creative? The post Creativity Hacks: 9 Ways to Find Inspiration appeared first on Marketing Insider Group.

Announcing Visually’s New and Improved Creative Brief

ScribbleLive

Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. The outcome – an arduous and expensive creative development process with too many iterations and depleted momentum.

What the Creative Job Market Can Tell Us About Content Marketers

Contently

Last month, The Creative Group, a staffing firm that focuses on marketing and advertising, released a report on the 2018 job market. executives, almost 80 percent plan to maintain their current hiring plans, suggesting a stable job market for creatives.

4 Creative Experiential Marketing Examples That Are Raising the Bar

Marketing Insider Group

The post 4 Creative Experiential Marketing Examples That Are Raising the Bar appeared first on Marketing Insider Group. Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box.

Unleashing Creativity & Avoiding Group Think

Type A Communications

June 9, 2017 by Michelle Smith It’s hard to find a leader today who isn’t aggressively calling for growth and innovation within their organization and hasn’t clamored for more creative, read more. Creativity Innovation Michelle Smith O.C.

8 Creative Examples of the Use of Color Psychology in Marketing

Marketing Insider Group

The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […].

The Secret Phrase that Jump Starts Creativity

Type A Communications

Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications

7 Creative Ways to Generate More B2B Leads

Marketing Insider Group

The post 7 Creative Ways to Generate More B2B Leads appeared first on PureB2B. The post 7 Creative Ways to Generate More B2B Leads appeared first on Marketing Insider Group. Many businesses spend a great deal of time and resources on lead generation.

Creativity Doesn’t Mean Big (So Stop Making Excuses)

Marketing Insider Group

We assume creativity has to be big. The post Creativity Doesn’t Mean Big (So Stop Making Excuses) appeared first on Marketing Insider Group. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work.

The Surprising Relationship Between Stress and Creativity

Hubspot

Popular opinion might say that’s because creativity needs both stimulation and room to breathe. As it turns out, stress and creativity aren't always mutually exclusive. What is the relationship between stress and creativity? Creativity

Speaking Creative: 6 Tips for Efficient Revisions

Navigate the Channel

Guest Contributor: Matt Hillman , Creative Director. If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products.

7 Ways to Get Creative with Email Subject Lines

Marketing Insider Group

The post 7 Ways to Get Creative with Email Subject Lines appeared first on Marketing Insider Group. Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of […].

Want More Creative Marketing? You Need More Sensitive Marketers

Marketing Insider Group

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. But to differentiate, we need to rely more heavily on something others can’t copy and technology can’t commoditize: the creativity of your people.

27 Ideas to Break Your Creative Slump

Content Marketing Institute

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). Get out of a creative slump.

The Line Between Data-Driven Marketing and Creative Content Marketing

ScribbleLive

Creative thrills but data pays the bills.” Here are a few ways to align your creative instincts with the data you have on hand. Remember that creativity has led to some of the most astounding products and innovative brands in history (Apple, for example).

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Your creative genius will carry you only so far in this business. Guest post by Heather Baker.

PR 194

Want to Hone Your Creative Intuition? Get Comfortable Being Uncomfortable

Marketing Insider Group

But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. The post Want to Hone Your Creative Intuition? As humans, we’re wired to seek out experiences that make us feel comfortable.

Contently Network Now Has 100,000 Freelance Creatives

Contently

While artificial intelligence is already transporting beer and diagnosing cancer patients , in order to tell creative stories brands still need creative people. Spread across more than 1,000 cities in 60 countries, our creatives’ locales are as diverse as our customers.

Hey PR: make way for content and creativity

Biznology

Just a few months ago, I took a stand on the side of writers and creative professionals (“ Calling All Creatives “). I argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises.

How Travel Affects Creativity: An Exploration for Content Marketers [Podcast]

Marketing Insider Group

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land).

Essential Steps for Productive Creative Kickoffs

ScribbleLive

Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. We recently conducted a survey of marketers and creatives to understand how well we all work together. Do creatives think briefs are bad?

11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas.

17 Famous Quotes on Creativity to Inspire Your Marketing

Type A Communications

January 26, 2017 by Carla Johnson One of the biggest complaints I hear from B2B marketers is that they don’t have what it takes to be creative. To clarify, they. read more.

Doing Great Creative Work Isn’t About Luck

Marketing Insider Group

The piece is a beautiful and moving look into the creative process and moving from very good work to exceptional. The post Doing Great Creative Work Isn’t About Luck appeared first on Unthinkable.

Does SEO Strategy Help or Harm Creativity?

Content Standard

And during this game, creativity looks on aghast, wondering where it fits in these days. This is the fundamental dichotomy: content must be creative, yet content must be found. That takes creativity and planning.” ” Parameters Drive Creativity. Be creative.