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Stop Killing Creativity: How to Minimize Interruptions for Creative Teams

DivvyHQ

It's no secret that creative teams are often interrupted, which can kill their productivity. But there are ways to minimize these interruptions and help your team be more creative. Check out our latest article for 6 tips!

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How to Streamline and Automate Creative Workflows

DivvyHQ

Have you defined workflows for producing different types of content assets? Does your team follow those workflows consistently? If not, there’s probably room to improve your content production processes.

Creative 101
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How to Get Your Marketing and Creative Teams Aligned on Goals

DivvyHQ

Are your marketing and creative teams struggling to align on goals? Are silos or inefficient workflows creating bottlenecks? Check out our latest article for tips (and tools) on how to get everyone on the same page and working in harmony.

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How to Structure Your Creative Team

DivvyHQ

As the need for content and digital experiences grow, so do the creative teams that generate them. So what is the ideal organizational structure for creative teams? Without proper structure and processes, chaos often ensues, especially in large companies.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

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7 Examples and Templates to Inspire Your Creative Briefs

DivvyHQ

If you're not using creative briefs, you may be missing out on efficiencies and performance boosts for your content team. Check out our latest article for examples and templates to get you started.

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How to Cultivate Creativity at Work

Heinz Marketing

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry.

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How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Marketers have to strike a balance between data insights and unique creative, increasing their confidence in their ability to execute. .

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How Creative Posters Can Grow Your Business

Webbiquity

With that in mind, here are five ways creative posters can help you to grow your business. But consistent messaging doesn’t mean you can’t be creative. The sky is the limit when it comes to creativity. Boost your credibility with a creative poster.

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Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative. Without either of those two factors in place, even the best creative will suffer. But none of this renders creative unimportant.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

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Creative Marketing Strategies for a World of Automation

Navigate the Channel

With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. In true marketing success, automation works alongside creative ideas to move a marketing program ahead more quickly.

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Creative Power: Restive and Uprising

Biznology

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! ’ “The celebrated actor of stage and screen dives into the controlled free fall that is his creative process.”

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How to Be More Creative: Your Guide to Unlocking the Potential of a Creative Thinker 

Bannersnack

15 minutes read Most of us, including myself, grew up with the idea that only artists are creative people. This being the case for many, we naturally say that everything remotely close to creativity is not for us. Creativity & Productivity

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Creative Content Concepts That Will Transform Your Ecommerce Marketing

DivvyHQ

With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

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How to Perfect Your Creative Workflow [Template Included]

DivvyHQ

If you're leading marketing or content operations for a big company, perfecting your workflow processes has never been more crucial. A key part of this process is documenting your workflows so everyone understands the steps and who is responsible for each.

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choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI. Because the creative is so outrageous and sometimes offensive they get huge amounts of press coverage (which is free). The creative does all the work.

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The Ultimate AI Test: How Creative Can AI Get in Content Creation?

DivvyHQ

Is AI going to replace creative content producers? But just how creative can AI get? I used to say, “no way”. Now, I’m not as confident in that thought. Let’s explore this in more depth and look at some of the ways AI can act as a resource and partner for content producers.

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Where Creativity, Data and Performance Meet

RockContent

Creativity is whatever isn’t something else.” There is no doubt about the contribution of creativity to marketing effectiveness. Exceptional creative design helps large or small brands make a business impact. The only way to stand out from the crowd is to be creative.

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The Sales Development Playbook - Make Lasting Impressions & Engage Prospects

Fact: sales development has never been harder. Fact: prospects are inundated with emails, phone calls & LinkedIn messages. Fact: only a fraction of outreach is personalized. Solution: a new channel enabling relevant, creative & personal messaging!

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Display advertising creative resource guide

Choozle

Display advertising creative as we know it today had a very humble beginning. With a myriad of different creative types, sizes, designs, call to actions, campaign goals, and more, the possibilities are endless!

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The 5 Step Guide to Creative Marketing and its Importance

Bannerflow

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role.

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5 Creative Halloween Popup Ideas

Optinmonster

Are you trying to be creative and looking for Halloween popup ideas for your website? This article will show five creative Halloween popup ideas you can use on your website to grow your business. 5 Creative Halloween Popup Ideas.

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Five Creative B2B Marketing Strategies to Try in 2022

Webbiquity

Image credit: The Creative Exchange on Unsplash. It forces out-of-the-box creativity that draws attention and makes you stand out from all the other pitches. The post Five Creative B2B Marketing Strategies to Try in 2022 appeared first on B2B Marketing Blog | Webbiquity.

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7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

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The Creativity Gap

Lattice

I read two things recently that go together like peanut butter and jelly and they make for an

Creative 118
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7 Ideas To Get Your Creativity Unstuck

Content Marketing Institute

Continue reading → The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute. Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques.

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Make Way for Martin, RDW Creative Director

RDW Group

Help us give a warm welcome to our new Creative Director, Martin Walsh. With a background in marketing (and music) … The post Make Way for Martin, RDW Creative Director appeared first on RDW Group.

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B2B Creative for B2C Brands

The Mx Group

B2B Strategy

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

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How to include a creative in the martech decision process

ClickZ

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology.

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Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Managing creativity, whether my own or that of my employees, is like checking off to-do lists without any sense of the relative value of each item. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

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14 Christmas Advertising Examples to Get Your Festive Creativity Going

Bannersnack

The post 14 Christmas Advertising Examples to Get Your Festive Creativity Going appeared first on Creatopy Blog. Creativity & Productivity Email Marketing Inspiration Online Advertising

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Marketing Automation Can Improve Your Creative Team?s Workflow

Marketo

Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. Marketing automation can improve your creative team’s workflow.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. This world isn't as much a fantasy as it is the future. Thanks to AI's emerging role in project management, we can finally restructure our teams to achieve more. Join our panel of thought leaders to learn where AI is taking us and how to get there.

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Creative Real Estate Marketing Ideas for Homebuilders

Stevens & Tate

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level.

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Top 10 Creative / Banner Automation Tools in 2022

Tufan Gok

You have a fantastic product, but now you realize that without creative automation tools, designing an ad that’s just as amazing will take weeks, You may be wondering if there is a faster, more efficient way to do this than creating something from scratch.

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What is a Creative Management Platform (CMP)?

Bannerflow

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? Driving engagement through creativity. Personalising at scale, via dynamic creative optimisation (DCO).

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The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative. Would you expect a $10 Billion digital content and advertising company to be a showcase of stunning online creative?

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!