How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Marketers have to strike a balance between data insights and unique creative, increasing their confidence in their ability to execute. .

7 Key Principles of B2B Email Creative

The Point

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point. What, Why, How. There are three things your email recipient should see almost immediately, and those are: WHAT the offer is, WHY it’s of value, and HOW to get it.

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choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? Jim Wagner, Designer, Creativity Multimedia : Creative assets can be critical to a campaign’s ROI. Because the creative is so outrageous and sometimes offensive they get huge amounts of press coverage (which is free). The creative does all the work.

28 Unique Gifts for Creative Thinkers

Carla Johnson

December 17, 2020 Find just the right something for the creative person in your life can feel like a lot of pressure. The post 28 Unique Gifts for Creative Thinkers appeared first on Carla Johnson. Creativity Innovation Carla Johnson Creative Thinkers Gifts Holidays Innovative Thinker

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative. Without either of those two factors in place, even the best creative will suffer. But none of this renders creative unimportant.

The Ultimate AI Test: How Creative Can AI Get in Content Creation?

DivvyHQ

Is AI going to replace creative content producers? But just how creative can AI get? I used to say, “no way”. Now, I’m not as confident in that thought. Let’s explore this in more depth and look at some of the ways AI can act as a resource and partner for content producers.

Where Creativity, Data and Performance Meet

RockContent

Creativity is whatever isn’t something else.” There is no doubt about the contribution of creativity to marketing effectiveness. Exceptional creative design helps large or small brands make a business impact. The only way to stand out from the crowd is to be creative.

6 Creative Ways to Recycle Your Content

Marketing Insider Group

The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […].

Display advertising creative resource guide

Choozle

Display advertising creative as we know it today had a very humble beginning. With a myriad of different creative types, sizes, designs, call to actions, campaign goals, and more, the possibilities are endless!

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

77 Ways to be More Creative

Carla Johnson

January 9, 2020 Creativity is one of those things that sounds romantically easy to do, but often leaves you scratching your head. Even the creative geniuses get stumped from time to time. The key to getting your creative mojo going is practice.

How to include a creative in the martech decision process

ClickZ

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology.

Creativity and AI at Cannes Ad Fest

Oracle

On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape. Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design.

The 5 Step Guide to Creative Marketing and its Importance

Bannerflow

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role.

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

The Value of Creativity for Live Events

Webbiquity

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone. Here are a few tips and tricks to help you connect to your creativity. Creatives are often hit with inspiration at the oddest times.

Digital display ad creative: size matters

Choozle

At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it. Native ( creative sizes vary ). Digital display ads: creativity is key. This isn’t the first post we’ve written about the importance of your creative assets. Display ad creative resources: The creative process in advertising, from idea to impressions.

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives. So although it’s creative, they didn’t do the impossible.

The Creativity Gap

Lattice

I read two things recently that go together like peanut butter and jelly and they make for an

From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. This world isn't as much a fantasy as it is the future. Thanks to AI's emerging role in project management, we can finally restructure our teams to achieve more. Join our panel of thought leaders to learn where AI is taking us and how to get there.

What is a Creative Management Platform (CMP)?

Bannerflow

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? Driving engagement through creativity. Personalising at scale, via dynamic creative optimisation (DCO).

A Guide to Content Marketing Creativity

Zoominfo

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. Key Takeaways about Marketing Creativity.

8 Things Creative Thinkers Know that You Don’t

Carla Johnson

February 14, 2020 People say “creatives” have a natural knack for what they do. In fact, an article on Thrive Global listed the most important things that creative thinkers. The post 8 Things Creative Thinkers Know that You Don’t appeared first on Carla Johnson.

264 Creative Instagram Captions for Standout Posts

Hootsuite

The post 264 Creative Instagram Captions for Standout Posts appeared first on Social Media Marketing & Management Dashboard. Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative. Would you expect a $10 Billion digital content and advertising company to be a showcase of stunning online creative?

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Managing creativity, whether my own or that of my employees, is like checking off to-do lists without any sense of the relative value of each item. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Marketing Automation Can Improve Your Creative Team?s Workflow

Marketo

Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. Marketing automation can improve your creative team’s workflow.

5 Frustrating Interruptions Creatives Face Daily

Brandfolder

If you’re a creative professional, you know the feeling of starting work on a project and entering that zone where you turn creative concepts into reality.

Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. To come up with creatively written solutions to your B2B marketing dilemmas, you do not need to be an expert copywriter or consider yourself an advanced writer at all.

The Future of Marketing Is Creative | Marketing 2025

Marketo

Data and creativity have always been two sides of the same coin. Human creativity will save the day. While the robots and the algorithms amass quantities of information that would blow the minds of data analysts from two generations ago, it’s human creativity that will save the day.

Creative Marketing in a Data-Driven Culture

Oracle

by Eloqua | Tweet this Marketing is driven by many components, making it difficult to balance between creative and data-driven concepts. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. To preview his session, Sutherland shared how different behaviour-driven concepts should be shaping your creative marketing strategy.

What is programmatic creative?

Bannerflow

Programmatic creative is so much more than presenting the right offer at the right time. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. In this blog, we will define what programmatic creative is, what it includes, and suggest different programmatic creative technologies. We will do this by answering the following questions: What is programmatic creative? Dynamic creative.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field. But if knowing how to measure content marketing ROI—the method […].

What Shakespeare and Steph Curry Can Teach Us About Creative Hot Streaks

Contently

But in his new book The Hot Hand: The Mystery and Science of Streaks , Wall Street Journal reporter Ben Cohen connects the dots between sports, creativity, and a few other fields by exploring what happens when people think they’re “in the zone.” What about creatively?

Data-Driven Creative

PureB2B

Because of this, marketers must decide whether to use data or creative marketing to draw in prospects. Brands will often miss the mark because they get lost in the data or focus too much on the creative. It’s Not Data, It’s Not Creativity.