Why is No-One Talking About B2B Creative?

The Point

This week, I had the pleasure of speaking at the B2B Marketing Exchange (B2BMX) conference on the topic of B2B email creative. At a conference of more than sixty sessions (by my count), as best I could determine there was exactly one (1) session on anything to do with creative: mine.

7 Key Principles of B2B Email Creative

The Point

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point.

choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? The creative does all the work. MSJ: Can you explain what Creativity Multimedia offers?

The Dismal State of B2B Email Creative

The Point

What you might call the Dismal State of B2B Email Creative is, I believe, creditable to two factors: 1. Creative is now an afterthought to marketing technology and data. But creative, clearly, doesn’t matter. But it’s clear that no such standard applies to email creative.

How B2B Marketing is Changing in 2018

Email marketing campaigns / creative email content / targeted email campaigns / news- letters 9 Email - association lists / list brokers / publication subscriber lists 3 Partner Marketing Tactics (12 responses). 1How B2B Marketing.

The Value of Creativity for Live Events

Webbiquity

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular.

Does Creative Still Matter in B2B Marketing?

The Point

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Creative. Creative.

Digital display ad creative: size matters

Choozle

At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it. Native ( creative sizes vary ). Digital display ads: creativity is key. Top Creative Sizes.

Calling all Creatives

Biznology

Many are also looking for creative talent, the kind that can elevate their content to new heights. But businesses and their marketers are beginning to realize that captivating an audience for more than an Internet moment takes real creative talent and skill.

How Embarrassing Moments Lead to Creative Genius

Carla Johnson

The post How Embarrassing Moments Lead to Creative Genius appeared first on Carla Johnson. Creativity Innovation Carla JohnsonOctober 11, 2019 I still remember it like it was yesterday. It was my first “real” job – I was the marketing director for a mid-size architecture firm.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

INFOGRAPHIC: Marketers vs. Creatives

ScribbleLive

Enter the creative team. Whether it’s in house, an agency, or a bunch of freelancers, creatives need to have a good relationship with marketers to produce effective content. The post INFOGRAPHIC: Marketers vs. Creatives appeared first on Visually Blog.

What is programmatic creative?

Bannerflow

Programmatic creative is so much more than presenting the right offer at the right time. Performed correctly, programmatic creative enables marketers to easily produce sophisticated and targeted display advertising. Why use programmatic creative? Dynamic creative.

Why you need a creative workflow process

Act-On

But the reality is, you’re likely to experience them at some point in a creative or marketing career. This is where establishing a creative workflow process can come in handy. You can’t expect a creative workflow process to be perfect and be used perfectly. We’ve all been there.

What makes an effective ad? Tips & tricks for catchy creative

Choozle

No matter the campaign objective, all ad creative should follow these three best practices: Consider the objective of your ad. View our infographic to see three visual examples of ways to make your digital advertising creative the best it can be, based on your unique campaign goals.

5 Examples of Creative Healthcare Content Marketing

Contently

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The post 5 Examples of Creative Healthcare Content Marketing appeared first on Contently.

How human creativity plays a role in AI

Act-On

Marketing Strategy ai artificial intelligence creativityLearn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group.

7 Creative Ways to Personalize Your ABM Strategy

Marketing Insider Group

However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points, tactical approaches, and creative messaging. The post 7 Creative Ways to Personalize Your ABM Strategy appeared first on Marketing Insider Group.

7 Creative Event Ideas to Use in 2019

Marketing Insider Group

The post 7 Creative Event Ideas to Use in 2019 appeared first on Marketing Insider Group. As a keynote speaker, I have seen everything when it comes to events. With over 400+ digital marketing conferences being held in 2019 alone, there is truly a conference for everyone.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Creativity cannot be time boxed.

Why you need a creative brief for every project

Act-On

That’s what makes the visual portion of your creative process so important. This evolution is why a creative brief is so critical. What is a creative brief? A creative brief is essentially a mini project plan with a creative bent. Note: a cousin to a creative brief is a project brief. Why do you need a creative brief? A creative brief is a document that helps get all of your creative players on the same page.

5 Creative Ways to Use Customer Insights Beyond Reporting

Act-On

Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects. Customer Marketing

Office Activities that Spark the Creative Process

Act-On

Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate

The simple 10 step guide to dynamic creative optimisation (DCO)

Bannerflow

Dynamic creative optimisation (DCO) is a practice that although many marketers are familiar with, very few actually apply to their digital marketing campaigns. Dynamic creative optimisation: The case. This means we can build creatives that are more focused on the users’ needs.

Creative + Logic = Most Helpful Content Experiences

Content Marketing Institute

Is your content marketing right brain (creative) or left brain (logical)? Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute. Or both? If you didn’t say both, your audience is missing out.

The creative process in advertising, from idea to impressions

Choozle

Someone once told me that creativity doesn’t exist. We often think that creativity is reserved for those who are in those “creative” roles, a.k.a., The creative process in advertising. Then, your creative assets can be perfected around that central idea.

Creativity and AI at Cannes Ad Fest

Modern Marketing

On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape.

Report: Creative Personnel are Finding Difficulty Aligning with Marketers

KoMarketing Associates

Marketers and in-house creative management often have to work closely together, but new research suggests that there are still obstacles keeping them from optimizing their time together.

Six Creative Ideas for Your Next Corporate Event

Webbiquity

What you need is a little creative engagement and some wow factor to brighten up the proceedings. Here are six of the best creative ideas for your business event. The post Six Creative Ideas for Your Next Corporate Event appeared first on B2B Marketing Blog | Webbiquity.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. On a scale of 1 to 5 (5 being the best), the researchers ranked the data-driven creativity scores of respondents.

Shutterstock Custom now offers an intelligent creative brief-making tool

ClickZ

Shutterstock Custom, one of the photo archive’s services, is out with Smart Brief , which the company says helps improve the creation of creative briefs. Additionally, team members can now collaborate in real time on the same creative brief, with changes updated immediately.

Is B2B marketing lacking creativity?

TaylorMadeIn KEW

Should we focus on B2B marketing creativity or analytics? C is for Creativity in B2B marketing. I often worry that the bulk of marketing talent goes into the consumer or agency world, because B2B is perceived as not being cool or creative. Yet we can be creative.

7 Tips for Prioritizing Creative Thought in Your Daily Life

Content4Demand

I don’t know about you, but the projects I look back on most fondly are ones where I really pushed myself (or my clients) creatively. In the hustle and bustle of everyday life, however, taking time to do heads-down creative work is difficult.

Are You Killing Creativity with Marketing Automation?

Marketing Insider Group

With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation? The post Are You Killing Creativity with Marketing Automation?

Pin the clickTAG on the HTML5 creative

Choozle

HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. As for getting started, there are plenty of resources out there for building HTML5 creatives.

5 Creative Re-Engagement Emails

SmartBug Media

Now that you have a pocket full of creative examples to help you re-engage your subscriber list, take the time to test a handful of these approaches. Remember the honeymoon stage with your email subscriber list?