Marketing Insider Group

JANUARY 29, 2024

And let’s just say, we’ve gathered some valuable insights along the way. ChatGPT can help you draft these descriptions, especially when you’re looking for that perfect blend of creativity and SEO. Then, flesh it out with your insights, data, and real-world examples.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

The Forward Observer

JANUARY 5, 2024

Any Insights Yet?: by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? Any Insights Yet?

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. Big Data Insights With metrics now influencing most marketing decisions, big data is more critical than ever.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Marketing Insider Group

SEPTEMBER 12, 2023

By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. For the foreseeable future, the answer is no.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Trade Press Services Newsletter

FEBRUARY 1, 2024

Seeking input from others is one of the best ways to garner new insights and fresh perspectives. Use these insights to adjust and improve marketing campaigns moving forward. If you’ve been staring at a blank screen lately, it’s time to get your creative juices flowing again. Narrow your focus.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Marketing Insider Group

SEPTEMBER 20, 2023

These same tools deliver insights to human marketers who can use them to be more personal in their manual outreach, too. What does it mean for human creativity and originality? With NLP, marketers can gain qualitative customer insights that were previously impossible to extract at scale. The opposite is actually true.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 102

Marketing AI Content Marketing Enterprise Management Planning 102

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success. They need to apply the same levels of creativity they do for TV commercials – if not more.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Marketri

JANUARY 29, 2024

It was highly creative, resulting in original campaigns that differentiated companies. And because it relied on humans who could only generate so much creativity, mental roadblocks were inevitable. It puts predictive analytics into the hands of the layman, no longer dependent on a data analyst for useful insights.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 118

Marketing AI Efficiency Creativity Copywriting 118

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Televerde

APRIL 24, 2024

However, the human touch — our capacity for empathy, creativity and understanding — breathes life into our campaigns, making them resonate on a deeper level. Our challenge, then, isn’t to choose between human insight and AI’s analytical prowess but to weave them together harmoniously.

Demand 52

Demand Top of Funnel Demand Generation Buyer's Journey 52

Martech

OCTOBER 19, 2023

LifeStreet’s Nero Dynamic Creatives improves in-app advertising by testing, analyzing and deploying a limitless number of AI-generated creative combinations across numerous audience segments. Invoca’s Signal AI Studio helps businesses create custom AI models that automatically unlock breakthrough insights from phone conversations.

Marketing AI 118

Marketing AI Paid Search Agency Aggregators Forecasting 118

Litmus

FEBRUARY 20, 2024

Level up your email engagement Say hello to creative new ways to surprise and delight subscribers with innovating email techniques—strengthen your first-party data. Example 1: Dynamic live poll Add a fresh twist to the subscriber experience by by turning the inbox into a place that captures audience insights and instant feedback.

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93

Atomic Reach

MARCH 31, 2024

Many colleagues and industry peers have encouraged me to share the insights and readings that fuel my creativity, strategy, and leadership at RAD AI, as well as how we navigate the diverse needs of our clients. In response, we're excited to introduce my new newsletter, "Perspectives Of A Marketing CEO."

Peer-to-peer 52

Peer-to-peer Newsletter Creativity Marketing & Strategy 52

Martech

NOVEMBER 2, 2023

Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. Seismic Aura Copilot provides content description and tagging recommendations.

Digital Asset Management 114

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 114

Martech

APRIL 1, 2024

Data Analyst: Analyzes campaign performance, identifies trends, and provides insights to optimize the retargeting strategy. Create Ad Campaigns: Develop engaging ad creatives that align with your brand and resonate with the target audience.

Paid Content 94

Paid Content Campaigns Allocation Marketing AI 94

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Creative of One. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster.

Marketing AI 109

Marketing AI Copywriting Vendors User-Generated Content 109

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Anyword

MARCH 25, 2024

“We work on copy beforehand, then input it into Anyword to get relevant data, insights and analysis based on our target audience.” ” Since Anyword is backed by real-life marketing data, the tool empowers WardsAuto’s team to focus on the creative aspects of marketing they love, leaving the rest to the AI.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Martech

JANUARY 11, 2024

Chatmeter’s Pulse AI: Signals gives brands real-time insights into customer and location feedback through reports and data analysis. AppsFlyer’s Creative Optimization uses AI to optimize creative assets and campaigns based on performance data and guidance.

Marketing AI 97

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 97

Stevens & Tate

FEBRUARY 20, 2024

Stevens & Tate offers insights on leveraging such capabilities in Creating Content That Resonates. For further exploration of AI’s impact on digital marketing, resources such as Marketing AI Institute and Forbes Insights on AI provide comprehensive information and case studies.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Extract actionable insights for the marketing manager’s budgeting. Extraction: Gleaning insights from data Extraction, a less-utilized use case, allows generative AI to perform preliminary data analysis.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. Embrace authenticity and creative that speaks volumes. Define your brand story with creative as the perfect narrator.

Design 98

Design Practices Brand Identity Branding 98

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. It’s a great starting point for creative ideas,” says Bedell.

Marketing AI 123

Marketing AI PR Work Management Marketing Management 123

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. These templates will help you create a comprehensive social media calendar that supports alignment, visibility and creative execution. Use these to jumpstart your creative process and avoid starting from scratch.

Social Media 79

Social Media Template Work Management Marketing Management 79

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. By examining their portfolio, you can gain insights into their creativity, strategic acumen, and capacity to deliver results that harmonize with your objectives.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. ” “How can I use data-driven insights to create more effective marketing plans?” What’s next for MarTechBot?

Marketing AI 108

Marketing AI Marketing Management Marketing Automation Services Planning 108

B2B Digital Marketer

MARCH 14, 2024

Through their conversation, we glean insights that promise to guide marketers toward more coherent strategies and execution. The episode is a treasure trove of insights for marketers grappling with the chaotic marketing technology environment, offering strategies for clarity and effective execution.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Lead Forensics

MARCH 21, 2024

Bring in an Expert: Gain valuable insights from industry experts to inspire and educate the team. Share insights on emerging technologies, competitor strategies, and market dynamics to inform strategic decision-making and capitalize on new opportunities.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Optinmonster

MARCH 21, 2024

Here, I’ll guide you through the essential steps of setting up a Google Ads retargeting campaign, peppered with insights from my professional journey. This includes adjusting your bids, refining your remarketing lists, and tweaking your ad creative.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Sprout Social

DECEMBER 6, 2023

It boosts engagement Our Q3 2023 Sprout Social Pulse Survey reveals a telling insight: half of all marketers (50%) consider elevated engagement rates on social platforms as the most valuable opportunity through influencer marketing. This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. When asked which responded best to the creative brief for these images, 50% chose the solely human response, 25% chose the hybrid and 22% preferred the AI-only design. Way to go, humanity. Get MarTech! In your inbox.

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Mobile Advertising 118

B2BMarketing.net

APRIL 8, 2024

In today’s fast-paced market, the ability to adapt and respond quickly to internal and external forces, without compromising the quality of strategic thinking or creative development, is paramount. 3 rd party insight reflects market dynamics, competitive landscape and functional expectations.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 52

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Analysis 105

Analysis Tools CRM Guidelines 105